News, trends and marketing thoughts
We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.Insights
If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.- Branding
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25+ Things You Should be Doing to Increase Audience Engagement
One of the most important jobs your website can do is facilitate engagement with your a...
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4 Unique Challenges of B2B Digital Marketing
Anyone who has been in the business-to-business marketing space for any length of time ...
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Buyer Personas and the 6 Reasons You Need Them
Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? Y...
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11 Ways to Get Maximum Efficiency from Your SEO Team’s Efforts
Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who...
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10 Lessons a True Crime Comedy Podcast Can Teach Us About Branding
Here’s the thing. I’m deeply captivated by the recent true crime fad that’s taken over ...
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New Employees Join Growing Search and Advertising Team
The Karcher Group (TKG) welcomes Brett Topovski as SEO Manager and Bill Schrier as...
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5 Best Marketing Automation Platforms of 2019
Different marketing automation platforms are designed for different types of businesses...
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13 Reasons Why Your E-commerce Site Is Failing
Let's start with the givens: By all counts, your ecommerce site should be thriving. Bu...
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Inspired Marketing: Lessons from nature
I can’t say I know it all. Not even close. But that excites me. It means every day, e...
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One Powerful Development Team in the Making
The Karcher Group (TKG), a digital marketing agency based in North Canton, announced...
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Accessibility: Usability for all
I spent a vast majority of my third-grade year in a wheelchair because of a trampoline ...
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How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience
"Target your audience." That's got to be one of the most overused tropes in the marketi...
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Big Changes for Three Senior Level Employees
The Karcher Group (TKG), a full-service marketing and web design agency, announced...
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UX Party Essentials
I’m not saying your website is lame. But, if it was your party invite to the world woul...
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Team Recognized for Service with Chair Circle
The Karcher Group (TKG) was recognized alongside other local businesses at United Way...
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Teamwork’s New Brand: The highlights and the bloopers
Branding and web design are two of our favorite things here at TKG, so when they collid...
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Telling Your Story with Images
Let’s play a quick game of “Would You Rather?”. Would you rather read a 2,500-wor...
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Top Ways an SSL Protects Your Site Security and Search Authority
There’s nothing worse than putting sensitive information into a site and not knowing ...
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The Importance of Site Speed and How to Optimize Yours
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds...
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ADDYed a Few New Awards Around the Office
NORTH CANTON, Ohio, (February 26, 2019) —The Karcher Group (TKG), a full-service...
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Three New Faces Join the TKG Team
NORTH CANTON, Ohio (February 13, 2019) — The Karcher Group’s (TKG) recent acquisition...
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Why Users – Not Search Engines – Should Be Your Top Priority
Let’s be honest with each other. SEO is important, even though it can feel overwhelmi...
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Agencies Join Forces to Create a Digital Marketing Powerhouse
We are proud to announce TKG's recent acquisition of Pole Position Marketing, a nationa...
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Four New Faces on Board at TKG
NORTH CANTON, Ohio (January 15, 2019) — The Karcher Group announces the hire of four ...
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How-To Guide: Daily Facebook Community Management
When it comes to social media, it’s important to be – you guessed it – social wit...
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The Creation of One Unified Creative Team
Agency aligns creative resources and promotes from within, while adding several new job...
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Getting More Out of Your Digital Advertising Dollars
Digital ads are a critical component to increasing your brand’s visibility on...
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Telling Your Story Through Images
The saying, “A picture is worth 1,000 words” is especially true with your...
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The Basics of Marketing Automation
Your digital presence should be your greatest asset toward building your business....
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Benefits of Digital Advertising
If you're doing anything on the web with your business, you should leverage digital...
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Linda Beck Joins Team As Content Strategist
Agency welcomes content strategist Linda Beck North Canton, (October 30, 2018) – The Ka...
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Agency Welcomes Full Stack Developer Alex Standiford
Agency welcomes full stack developer Alex Standiford North Canton, (October 30, 2018) –...
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Why Email Marketing Should Still Be Part of Your Marketing Strategy
Learn how strategic email marketing campaigns can grow your business no matter what...
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Building a Digital Marketing Strategy (And Why It Matters)
There are a lot of options when it comes to digital marketing. How do you know which...
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What a Veteran Taught TKG About Teams
We believe that teamwork extends beyond our teams at The Karcher Group and includes...
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What is SEO?
You hear the acronym SEO thrown around a lot in the digital marketing industry. But...
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Your Digital Partner (Even if You’re Not a Client)
The Karcher Group has built websites and done digital marketing for over 20 years!...
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Five Types of Content and Where to Use Them
A few years ago, we said content is king when it comes to marketing. Today, content is ...
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User Experience is More Than Just a Buzzword
User experience can make or break your bottom line. A good experience keeps customers...
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5 Reasons Your Social Media Efforts Aren’t “Working”
Are your social media efforts falling flat? Let TKG give you a few hints as to why...
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Five Local Search Mistakes You Want to Avoid
Being found in local search results is key for any business, but sometimes marketers...
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How to Address Negative Reviews
Negative online reviews are inevitable, but what do you do when they happen? Learn...
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Welcoming Videographer and Editor Joe Oberster To The Team
Agency welcomes videographer and editor Joe Oberster North Canton, (June 19, 2018) – Th...
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Kyle Obendorf Joins Team As VP of Sales and Marketing
Obendorf Brings Senior-Level Sales and Marketing Experience North Canton, (June 6, 2018...
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Who Owns Your Content (and Why Does it Matter)?
It may seem like a huge investment for someone to build your site from the ground up...
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4 Ways to Start Using Video to Build your Brand
Get 4 ideas for how to use video for brand development from the marketing experts at...
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Digital Marketing Discovery, Strategy and Measurement
We are committed to a long-term partnership with all of our clients & that means we...
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3 Reasons You Need to Revisit Your Brand Strategy
Companies often don't think about their brand as a whole, but it's one of the main...
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What’s in a Website (and What Your Business Needs)
Building a website is a massive undertaking & there are a million ways to go about...
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The Karcher Group Hires Three New Digital Marketing/Content Specialists
Claudia Miller, Megan Mars and Seth Kurzen Bring New Skills to The Karcher Group North ...
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Why Online Reviews Matter (And How to Get Them)
Social proof is everything in today's world. Customers almost always consult reviews...
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Web Hosting Made Personal
A lot of people choose to host their website & email with a large hosting company,...
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Is Your Business Ready for the Internet of Things?
Is your business ready for the Internet of Things? Learn more about how your business...
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Search Engine Optimization: Expectations vs. Reality
SEO isn't a one-size-fits all solution. Each business requires a different SEO...
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Using the Offseason to Grow Your Seasonal Business
Seasonal business can take advantage of the off-season and stay in front of current...
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The Facebook News Feed is Changing. Now What?
Facebook changed their news feed in January 2018. Learn how your business can adapt...
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The Karcher Group Brings On Two New Specialists
Emily Weiss and Sydney Taucher Bring Fresh Perspective and Marketing Know-How North Can...
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The Karcher Group Hires New Data Services Manager
Scott Keenan Brings IT Background, Linux System Administration to Role North Canton, (N...
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20 Years of Driving Your Digital and Brand Strategy
Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web ...
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Getting in the Holiday Spirits
How We Get Into the Holiday “Spirits” (and Why It’s Important to Our Core Philoso...
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