A good digital strategy includes a tool like HubSpot
Assuming ROI matters to you that is
We certainly understand the frustration that being inundated with a bunch of irrelevant emails can cause. Because we are in both the digital marketing and email provider business, we see both sides of this coin. That's why we believe so strongly in managing Marketing Automation the right way. Email marketing by implementing a tool like HubSpot that provides us the ability to deliver quality, targeted and timely messaging can be real asset in growing any business.
- Strategic use of email can provide:
- Improved delivery of the right content to prospects
- Better communication during the sales process
- Increase follow up by your sales team for cold leads
- Substantially better customer service
All of these interactions allow you to interact with your market strategically based on their timing in the buyer's journey.
Our job isn't to sell you a marketing automation platform, though we do have our favorites. It's our goal to evaluate your company's challenges and goals to recommend the right tool for the job. We are a Platinum HubSpot agency because our team has found it to be a very flexible and powerful platform, however we often leverage other tools including Active Campaign, Pardot and SharpSpring.
If you're wondering how marketing automation should be built into your digital strategy, we'd love to chat with you about your goals.