Digital Marketing Trends & Insights

Improve your Digital Advertising ROI by Augmenting Your Ad Spend

Welcome, fellow digital diehards! Today, we're diving into the exciting world of PPC advertising...

Content Marketing with AI and Integrity

Five Questions to Ask to Ensure Integrity and Success  In a world where productivity and efficiency...

Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey

If you asked me in high school, or even college, what I wanted to do for a career, working at a...

8 Creative Ways to Use ChatGPT in Your Digital Marketing

ChatGPT and other artificial intelligence programs seem to have everyone in a chokehold these days....

13 Questions Your Digital Marketing Agency Should Have Asked

As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often,...

4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time knows...

What Is the Best CRM in 2023: HubSpot vs. Salesforce

HubSpot and Salesforce are both extremely versatile and popular CRM platforms that are used by...

Could ChatGPT Change the Future of Marketing?

Artificial intelligence has been a hot topic for conversation lately and for good reason. The...

4 Types of Information Technology Security Your Business Should Improve Today

If you haven’t looked into the stability and health of your cyber security technology lately, your...

What is Google’s Algorithm and Why Should I Care About It?

If you’re a digital marketing client of TKG, you may have heard me mention Google’s recent updates...

How to Spot a Phishing Email: Top 5 Clues to Look For

Our Best Tips for Phishing Email Prevention I was just revisiting a blog post I wrote that covered...

5 Best Marketing Automation Tools &  Platforms of 2023

This post was released prior but has since been updated for 2023.

Collyn Floyd: Employees Thrive with Company Support

It’s taken a global pandemic and unprecedented labor shortage for many companies to think...

Working Toward the Collective Win This Holiday Season

The Ultimate Northeast Ohio Gift Guide for 2022 As we look back on every holiday season we’ve had...

The Karcher Group Expands Digital Marketing Agency with 7 New Team Members

The Karcher Group, a digital marketing agency based in North Canton, Ohio, and Charlotte, North...

Party Like It’s 1997 — A Time to Celebrate our 25 Years of Business

6 Reasons to Use a Local Digital Marketing Agency

Hiring a marketing agency is a big investment. This is especially true if you’re a small business...

4 Commonly Misconstrued IT Terms

We get it—IT is confusing. The number of tech-related acronyms seems to increase daily. But as a...

Kyle Crocker: Building Real Relationships

Anniversaries are a chance to reflect on how we got where we are and where we want to go next. As a...

5 Potential Problems When Shooting Video on Location (And How to Prepare for Them)

Let’s face it—making professional videos can be intimidating. There’s a lot that goes into them,...

Megan Karcher: A Note from Your Mom and Employee

Your dad and I were always so proud to see you use your business to serve others in a way that...

5 Benefits of Working with Pay-Per-Click Consultants Can Help Your Paid Search Ads and Overall Bottom Line

Whether you’re already running PPC ads or simply beginning to consider them, it’s smart to partner...

Stacy Hoffman: Formed by Friendships

My first experience with TKG was helping to uh, “legitimatize" the camping trips as a team building...

Top 7 Reasons to Use a Website Grader Tool

There’s a lot more to a good website than what meets the eye. Do you have great pictures? A snappy...

James Golden: Character-Based Hiring

Twenty-five years ago, I took the chance on a startup venture, and Geoff (the owner) took the...

Chad Gibson: The Power of Making People Feel Valued

My journey with TKG is a story I’ll always value and remember.

Patrick Willoughby: Cheers to Two Decades of Growth & Family

Looking back, I can’t believe 2002 was 20 years ago! Remember the band Nickelback? (Look at this...

Aaron Lehman: Living Out Your Values

My time at TKG, and quite frankly my career in digital marketing started in August of 2013. I came...

Renee DeLuca: Cheers to TKG!

As a new employee to TKG in January of 2022, I wasn’t quite sure what to expect coming to work for...

Molly McDougal: Why I’ve Stayed

People often ask why you left your first job out of college, but they don’t often ask why you...

Brent Belles: A Partnership Like no Other

I've known Geoff Karcher and his team since the beginning of my own company, B-Squared, over 20...

Dennis Galbreath: A Seasoned Vet Feeling

When I think of my journey of getting hired at TKG, it takes me back to when I was 17 looking for...

Why Companies Need an IT Strategy to Grow

Today we are going to talk about all kinds of computer lingo and technical terms. Terms like RAM,...

Cassidy Burger: Social Media Intern to Content Specialist

If you would’ve told me in high school that I’d be working in marketing, I wouldn’t believe you in...

6 Reasons to Switch Your IT Provider (and Why it’s Easier Than You Think)

Sometimes things in life go a little haywire and you’re forced to breakup with some of your...

Leanne Wicks: A Decade of Memories

I learned about TKG purely by accident. I moved to the U.S. in 2003 to marry my husband who I met...

How Remarketing will change after the death of cookies

If you have read our other post on the subject, then you know that third-party cookies are coming...

Your Technical SEO Check-up List

As a business owner, you probably know that it’s important to understand the health of your site....

Megan Jeffrey: Watching a People-First Family Business Grow into an Industry Standard Setter

I started my tenure at The Karcher Group (TKG) over 20 years ago, after the birth of my fourth...

Kyle Stanley: Web Developer to Senior Backend Engineer

In 2008, I was fresh out of school. I had little, to no, experience with web development outside of...

Programmatic Doesn’t Need to be Problematic

Explaining Programmatic Advertising can be complex and has only amplified the many questions...

Dan Hall: Former TKG Senior Internet Application Developer

I joined TKG early on in 2000 fresh right out of college. At that time companies were just...

Colin Brimfield: Web Marketing Team Lead to Lead Software Developer

It all started with a phone call from a lazy "kid" in his mid-twenties at the prompting of his dad....

Sarah Storer: Content Marketing Strategist to RN

It’s rare to find a company whose mission goes beyond buzzwords or trite taglines. I first heard of...

TKG Celebrates 25 Years of Putting People First at Best Digital Marketing Agency

TKG Celebrates 25 Years of Putting People First  

Google Analytics 4

We have been asked by a few clients how Google Analytics 4 (GA4) will impact their business. GA4...

Your Guide to The Removal of Third-Party Cookies

Third-party cookies are an essential component of many programmatic and digital advertising tactics...

Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic

When it comes to HubSpot, it may be easier to list the things it cannot do than the things it can...

Top 10 Reasons to Use HubSpot for Email Marketing

At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer...

SEO oh no! 5 SEO Tactics to Throw Away – and What to Replace Them With

Have you heard of black hat SEO? No, it’s not a Marketing Guru donning a dapper hat. Black hat SEO...

Top 3 Ways HubSpot Helps You Connect the Dots Between Marketing & Reporting

HubSpot is incredibly powerful CRM software that can help you connect the dots between marketing...

How to Find New Employees Using 4 Digital Marketing Tactics

Are you wondering how to find new employees and hire top talent? Upgrading your digital marketing...

So, You're Going to Be on Camera

As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in...

‘Tis the Season to be Thankful

It’s officially the greatest time of the year! Pillsbury Christmas cookies, peppermint mocha...

Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra

If you’re into cars and have been on the Internet at all in the last few years, you already know...

Benefits of the HubSpot CMS Hub

Gone are the days of using multiple platforms to host and manage your website. Say goodbye to...

3 Things You Didn’t Know About HubSpot

3 things you didn't know you could do with HubSpot We all know we can use workflows for basic...

Digital marketing... it's more important than ever

You don’t have to read this blog post to know the past year was one of the craziest of all time....

The Karcher Group Adds 6 New Team Members as Local Agency Grows

The Karcher Group, a digital marketing agency based in North Canton, Ohio, added six new team...

How to Use HubSpot to Align Your Sales and Marketing Teams

Marketing and sales teams have repeatedly run into the issue of misalignment.

The Karcher Group Named One of Best Employers in Ohio

NORTH CANTON, Ohio, (June 28, 2021) —The Karcher Group, a digital marketing agency in North Canton,...

Call Tracking Helps Reduce that Uneasy Vegas Feeling

It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of...

Don’t gamble with your digital marketing

If you regularly read this blog, you may sense that we are fairly particular about how we take care...

Live Chat: A Solution for Custom Manufacturing

Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your...

The Karcher Group Expands to North Carolina

Digital agency brings experience to growing Charlotte market.

Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO

E-commerce websites are some of the most fun to work on from a search engine optimization (SEO)...

SEO Prices for E-commerce Websites

One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw...

How much does SEO cost in 2021?

It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of...

6 Affordable Marketing Ideas for Small Businesses

Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even...

7 Reasons to Have a Website for Your Small Business

In an era dominated by social media, it isn’t uncommon to hear business owners say they think...

Is SEO Worth It in 2021?

Having been in the SEO industry since before it was called the SEO industry, I continue to get a...

How SEO Costs Compare to Traditional Advertising

Search engine optimization is one of the most affordable forms of advertising and produces an...

Staying Connected While Working From Home: 6 Ways to Improve Remote Communication

At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you...

8 Web Design Tips for An Effective Website

As creatives, we want to believe a good website is defined by the visual design elements used. But,...

New Faces Onboard at The Karcher Group

Digital marketing agency welcomes two new employees to its Marketing and Sales teams.

7 Ways to Build Community Through Instagram

Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought...

Create Help & FAQ Pages That Actually DO Help

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or...

Andrea Deitrick Joins The Karcher Group Team

The Karcher Group Welcomes Andrea Deitrick as Office Manager

How to Choose the Best Digital Marketing Agency

Good digital marketing revolves around one thing: knowing your target audience. In order to create...

The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...

The Karcher Group Creates Unified Web Operations Team

The Karcher Group Merges IT and Development Teams to Create Better Web Operations Team

Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips

This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...

The Karcher Group Restructures For Growth

The Karcher Group Announces Multiple Promotions Amid Continued Growth

The Karcher Group Names New Vice President

The Karcher Group (TKG) appoints Darla Brown as the agency’s Vice President of Digital Services.

3 Popular Email Marketing Mistakes That Make No Sense At All

For many people, email marketing is a numbers game. They send over a huge number of emails just to...

20 Digital Marketing Hacks to Grow your Business

Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.

The Karcher Group Hits A Home Run with New Hire

The Karcher Group (TKG) welcomes Dirk Hayhurst as a Digital Marketing Strategist for the company....

Create A Winning E-commerce Strategy

If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...

Two New Faces Join Web Development Team

The Karcher Group continues to grow their internal team with the hire of two employees: Jason Henry...

COVID-19 Impact

By this point you've heard plenty about COVID-19 so we'll go ahead and skip the hand washing...

Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to...

The Karcher Group Appoints Chief Financial Officer

Seasoned financial executive, Michael Stephan, joins TKG team

The Karcher Group Acquires NetTrack Marketing

Local digital marketing agency starts the year off with new acquisition

The Karcher Group Continues To Grow Internal Team

Digital agency boosts video and sales teams with two new hires

What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

The Karcher Group Names Darla Brown as Creative Director

Move allows digital agency to strengthen creative forces The Karcher Group (TKG), a dig

25+ Things You Should be Doing to Increase Audience Engagement

One of the most important jobs your website can do is facilitate engagement with your a

Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...

11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

10 Lessons a True Crime Comedy Podcast Can Teach Us About Branding

Here’s the thing.

New Employees Join Growing Search and Advertising Team

New employees join the team to enhance areas of SEO and PPC   NORTH CANTON, Ohio, (July 15, 2019) —...

13 Reasons Why Your E-commerce Site Is Failing

Before we dive into strategy, lets start with some assumptions about your ecommerce site: 

Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every...

One Powerful Development Team in the Making

Senior team members take on new positions and new members join team to better serve clients NORTH...

Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...

How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience

"Target your audience."

Big Changes for Three Senior Level Employees

Senior team members take on new positions to better serve clients The Karcher Group (TKG), a...

UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people...

Team Recognized for Service with Chair Circle

NORTH CANTON, Ohio, (April 16, 2019) — The Karcher Group (TKG) was recognized for their leadership...

Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a...

Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Top Ways an SSL Protects Your Website Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...

The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...

ADDYed a Few New Awards Around the Office

Local agency honored as American Advertising Award winner The Karcher Group (TKG), a full-service

Three New Faces Join the TKG Team

The Karcher Group’s (TKG) recent acquisition

Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...

Agencies Join Forces to Create a Digital Marketing Powerhouse

Agencies join forces to create a digital marketing powerhouse We are proud to announce TKG's recent...

Four New Faces on Board at TKG

Growing agency adds four team members to add capacity and enhance service

How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience....

The Creation of One Unified Creative Team

Agency aligns creative resources and promotes from within, while adding several new jobs

Benefits of Digital Advertising

If you’re doing anything on the web with your Ohio or North Carolina business, you probably know...

Linda Beck Joins Team As Content Strategist

Agency welcomes content strategist Linda Beck North Canton, (October 30, 2018) – The Ka

Agency Welcomes Full Stack Developer Alex Standiford

Agency welcomes full stack developer Alex Standiford North Canton, (October 30, 2018) –

Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is...

Building a Digital Marketing Strategy (And Why It Matters)

You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...

What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...

What is SEO?

SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up...

Your Digital Partner (Even if You're Not a Client)

As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to...

Five Types of Content and Where to Use Them

A few years ago, we said content is king when it comes to marketing. Today, content is no longer...

User Experience is More Than Just a Buzzword

Have you ever visited a website, downloaded an app or bought a product and had no idea how to use...

5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just...

Five Local Search Mistakes You Want to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a...

How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He...

Welcoming Videographer and Editor Joe Oberster To The Team

Agency welcomes videographer and editor Joe Oberster North Canton, (June 19, 2018) – Th

Kyle Obendorf Joins Team As VP of Sales and Marketing

Obendorf Brings Senior-Level Sales and Marketing Experience North Canton, (June 6, 2018

Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all...

4 Ways to Start Using Video to Build your Brand

Are you looking for some ways to get motion and video built into your brand? Here are four tips to...

Digital Marketing Discovery, Strategy and Measurement

Developing a long-term partnership begins with knowing you, your business and your business goals....

3 Reasons You Need to Revisit Your Brand Strategy

We see it all the time…clients think they have a great handle on their brand until we start asking...

What’s in a Website (and What Your Business Needs)

We hear it almost every day: a business owner needs a new website or a re-design and they have no...

The Karcher Group Hires Three New Digital Marketing/Content Specialists

Claudia Miller, Megan Mars and Seth Kurzen Bring New Skills to The Karcher Group North

Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four...

Web Hosting Made Personal

Determining where to host your website and email is a big decision. The most common choice is a...

Is Your Business Ready for the Internet of Things?

Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together...

Search Engine Optimization: Expectations vs. Reality

A lot of our conversations with prospective clients start like this:

Using the Offseason to Grow Your Seasonal Business

We all know seasonal businesses should ramp up their marketing efforts in the months leading up to...

The Facebook News Feed is Changing. Now What?

Facebook announced they’re changing their news feed, and now the sky is falling. Or is it?

The Karcher Group Brings On Two New Specialists

Emily Weiss and Sydney Taucher Bring Fresh Perspective and Marketing Know-How North Can

The Karcher Group Hires New Data Services Manager

Scott Keenan Brings IT Background, Linux System Administration to Role North Canton, (N

20 Years of Driving Your Digital and Brand Strategy

Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web

Getting in the Holiday Spirits

How We Get Into the Holiday “Spirits” (and Why It’s Important to Our Core Philoso

The Basics of Marketing Automation

Your digital presence should be your greatest asset toward building your business. With marketing...

Telling Your Story Through Images

The saying, “A picture is worth 1,000 words” is especially true with your online presence, but the...

Getting More Out of Your Digital Advertising Dollars

Digital ads are a critical component to increasing your brand’s visibility on Google and social...