News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

Insights

If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.

The Karcher Group Acquires NetTrack Marketing
News

The Karcher Group Acquires NetTrack Marketing

Local digital marketing agency starts the year off with new acquisition

Ashley Ikeler 0
The Karcher Group Continues To Grow Internal Team
News

The Karcher Group Continues To Grow Internal Team

Digital agency boosts video and sales teams with two new hires

Ashley Ikeler 0
What Do Theatre and Marketing Have in Common?
Learn

What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

Emily Weiss 0
The Karcher Group Names Darla Brown as Creative Director
News

The Karcher Group Names Darla Brown as Creative Director

Move allows digital agency to strengthen creative forces The Karcher Group (TKG), a dig

Ashley Ikeler 0
25+ Things You Should be Doing to Increase Audience Engagement
Learn

25+ Things You Should be Doing to Increase Audience Engagement

One of the most important jobs your website can do is facilitate engagement with your a

Stoney deGeyter 0
4 Unique Challenges of B2B Digital Marketing
Learn

4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time

Stoney deGeyter 0
Buyer Personas and the 6 Reasons You Need Them
Learn

Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...

Ashley Ikeler 0
11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

Stoney deGeyter 0
New Employees Join Growing Search and Advertising Team
News

New Employees Join Growing Search and Advertising Team

New employees join the team to enhance areas of SEO and PPC   NORTH CANTON, Ohio, (July 15, 2019) —...

Ashley Ikeler 0
5 Best Marketing Automation Platforms of 2019
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5 Best Marketing Automation Platforms of 2019

Different marketing automation platforms are designed for different types of businesses. 

Jennifer Gross 0
13 Reasons Why Your E-commerce Site Is Failing
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13 Reasons Why Your E-commerce Site Is Failing

Let's start with the givens: 

Stoney deGeyter 0
Inspired Marketing: Lessons from nature
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Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every...

Ashley Ikeler 0
One Powerful Development Team in the Making
News

One Powerful Development Team in the Making

Senior team members take on new positions and new members join team to better serve clients NORTH...

The Karcher Group 0
Accessibility: Usability for all
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Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...

Ashley Ikeler 0
Big Changes for Three Senior Level Employees
News

Big Changes for Three Senior Level Employees

Senior team members take on new positions to better serve clients The Karcher Group (TKG), a...

The Karcher Group 0
UX Party Essentials
Learn

UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people...

The Karcher Group 0
Team Recognized for Service with Chair Circle
News

Team Recognized for Service with Chair Circle

NORTH CANTON, Ohio, (April 16, 2019) — The Karcher Group (TKG) was recognized for their leadership...

The Karcher Group 0
Teamwork’s New Brand: The highlights and the bloopers
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Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a...

Ashley Ikeler 0
Telling Your Story with Images
Learn

Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
Top Ways an SSL Protects Your Site Security and Search Authority
Learn

Top Ways an SSL Protects Your Site Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...

Scott Keenan 0
The Importance of Site Speed and How to Optimize Yours
Learn

The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...

James Golden 0
ADDYed a Few New Awards Around the Office
News

ADDYed a Few New Awards Around the Office

Local agency honored as American Advertising Award winner The Karcher Group (TKG), a full-service

The Karcher Group 0
Three New Faces Join the TKG Team
News

Three New Faces Join the TKG Team

Three new faces join the TKG team to enhance SEO, PPC and social efforts The Karcher Group’s (TKG)...

The Karcher Group 0
Why Users - Not Search Engines - Should Be Your Top Priority
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Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...

Leanne Wicks 0
Agencies Join Forces to Create a Digital Marketing Powerhouse
News

Agencies Join Forces to Create a Digital Marketing Powerhouse

Agencies join forces to create a digital marketing powerhouse We are proud to announce TKG's recent...

The Karcher Group 0
Four New Faces on Board at TKG
News

Four New Faces on Board at TKG

Growing agency adds four team members to add capacity and enhance service

The Karcher Group 0
How-To Guide: Daily Facebook Community Management
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How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience....

Molly McDougal 0
The Creation of One Unified Creative Team
News

The Creation of One Unified Creative Team

Agency aligns creative resources and promotes from within, while adding several new jobs

The Karcher Group 0
Benefits of Digital Advertising
Learn

Benefits of Digital Advertising

If you’re doing anything on the web with your Ohio or South Carolina business, you probably know...

Linda Beck 0
Linda Beck Joins Team As Content Strategist
News

Linda Beck Joins Team As Content Strategist

Agency welcomes content strategist Linda Beck North Canton, (October 30, 2018) – The Ka

The Karcher Group 0
Agency Welcomes Full Stack Developer Alex Standiford
News

Agency Welcomes Full Stack Developer Alex Standiford

Agency welcomes full stack developer Alex Standiford North Canton, (October 30, 2018) –

The Karcher Group 0
Why Email Marketing Should Still Be Part of Your Marketing Strategy
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Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is...

Darla Brown 0
Building a Digital Marketing Strategy (And Why It Matters)
Learn

Building a Digital Marketing Strategy (And Why It Matters)

You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...

Molly McDougal 0
What a Veteran Taught TKG About Teams
Learn

What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...

The Karcher Group 0
What is SEO?
Learn

What is SEO?

SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up...

Darla Brown 0
Your Digital Partner (Even if You're Not a Client)
Learn

Your Digital Partner (Even if You're Not a Client)

As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to...

Molly McDougal 0
Five Types of Content and Where to Use Them
Learn

Five Types of Content and Where to Use Them

A few years ago, we said content is king when it comes to marketing. Today, content is no longer...

Darla Brown 0
User Experience is More Than Just a Buzzword
Learn

User Experience is More Than Just a Buzzword

Have you ever visited a website, downloaded an app or bought a product and had no idea how to use...

Molly McDougal 0
5 Reasons Your Social Media Efforts Aren’t “Working”
Learn

5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just...

The Karcher Group 0
Five Local Search Mistakes You Want to Avoid
Learn

Five Local Search Mistakes You Want to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a...

Molly McDougal 0
How to Address Negative Reviews
Learn

How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He...

The Karcher Group 0
Welcoming Videographer and Editor Joe Oberster To The Team
News

Welcoming Videographer and Editor Joe Oberster To The Team

Agency welcomes videographer and editor Joe Oberster North Canton, (June 19, 2018) – Th

The Karcher Group 0
Kyle Obendorf Joins Team As VP of Sales and Marketing
News

Kyle Obendorf Joins Team As VP of Sales and Marketing

Obendorf Brings Senior-Level Sales and Marketing Experience North Canton, (June 6, 2018

The Karcher Group 0
Who Owns Your Content (and Why Does it Matter)?
Learn

Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all...

Darla Brown 0
4 Ways to Start Using Video to Build your Brand
Learn

4 Ways to Start Using Video to Build your Brand

Are you looking for some ways to get motion and video built into your brand? Here are four tips to...

The Karcher Group 0
Digital Marketing Discovery, Strategy and Measurement
Learn

Digital Marketing Discovery, Strategy and Measurement

Developing a long-term partnership begins with knowing you, your business and your business goals....

Molly McDougal 0
3 Reasons You Need to Revisit Your Brand Strategy
Learn

3 Reasons You Need to Revisit Your Brand Strategy

We see it all the time…clients think they have a great handle on their brand until we start asking...

Darla Brown 0
What’s in a Website (and What Your Business Needs)
Learn

What’s in a Website (and What Your Business Needs)

We hear it almost every day: a business owner needs a new website or a re-design and they have no...

Molly McDougal 0
The Karcher Group Hires Three New Digital Marketing/Content Specialists
News

The Karcher Group Hires Three New Digital Marketing/Content Specialists

Claudia Miller, Megan Mars and Seth Kurzen Bring New Skills to The Karcher Group North

The Karcher Group 0
Why Online Reviews Matter (And How to Get Them)
Learn

Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four...

The Karcher Group 0
Web Hosting Made Personal
Learn

Web Hosting Made Personal

Determining where to host your website and email is a big decision. The most common choice is a...

The Karcher Group 0
Is Your Business Ready for the Internet of Things?
Learn

Is Your Business Ready for the Internet of Things?

Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together...

Molly McDougal 0
Search Engine Optimization: Expectations vs. Reality
Learn

Search Engine Optimization: Expectations vs. Reality

A lot of our conversations with prospective clients start like this:

The Karcher Group 0
Using the Offseason to Grow Your Seasonal Business
Learn

Using the Offseason to Grow Your Seasonal Business

We all know seasonal businesses should ramp up their marketing efforts in the months leading up to...

Molly McDougal 0
The Facebook News Feed is Changing. Now What?
Learn

The Facebook News Feed is Changing. Now What?

Facebook announced they’re changing their news feed, and now the sky is falling. Or is it?

Darla Brown 0
The Karcher Group Brings On Two New Specialists
News

The Karcher Group Brings On Two New Specialists

Emily Weiss and Sydney Taucher Bring Fresh Perspective and Marketing Know-How North Can

The Karcher Group 0
The Karcher Group Hires New Data Services Manager
News

The Karcher Group Hires New Data Services Manager

Scott Keenan Brings IT Background, Linux System Administration to Role North Canton, (N

The Karcher Group 0
20 Years of Driving Your Digital and Brand Strategy
News

20 Years of Driving Your Digital and Brand Strategy

Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web

The Karcher Group 0
Getting in the Holiday Spirits
News

Getting in the Holiday Spirits

How We Get Into the Holiday “Spirits” (and Why It’s Important to Our Core Philoso

The Karcher Group 0
The Basics of Marketing Automation
Event

The Basics of Marketing Automation

Your digital presence should be your greatest asset toward building your business. With marketing...

Telling Your Story Through Images
Event

Telling Your Story Through Images

The saying, “A picture is worth 1,000 words” is especially true with your online presence, but the...

Getting More Out of Your Digital Advertising Dollars
Event

Getting More Out of Your Digital Advertising Dollars

Digital ads are a critical component to increasing your brand’s visibility on Google and social...

Social Media: Results-Driven Data To Prove Your ROI
Event

Social Media: Results-Driven Data To Prove Your ROI

Creating and sharing amazing content is one of the best things you can do on social media. But, the...

Visual Storytelling: Building a Brand Through Art Style
Event

Visual Storytelling: Building a Brand Through Art Style

We live in a visual world where only 30% of what our audience reads is remembered. But not all hope...

Perfecting PPC: Stop Guessing When It Comes To Your Audience
Event

Perfecting PPC: Stop Guessing When It Comes To Your Audience

Digital advertising is a critical component to increasing your company’s visibility online,...