---
title: The Best SEO Checklist for 2024 | TKG Marketing Insights
description: Your website is basically nothing without search engine optimization. Check out our 2024 SEO checklist and reach out to TKG for a successful SEO strategy.
image: https://www.tkg.com/hubfs/SEO_Checklist-1.jpg
---

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Your website is basically nothing without [search engine optimization (SEO)](https://www.tkg.com/search-engine-optimization). You can build a beautiful website with incredible graphics and epic video content and yet it would never get seen without SEO. But. . . where do you start? 

When it comes to an SEO checklist, we’ve broken down the process into five categories to help you successfully approach your SEO strategy. 

## 1. The Basics

- Get set up on all the platforms: [Google Analytics](https://marketingplatform.google.com/about/analytics/), [Google Search Console (GSC)](https://search.google.com/search-console/about), [Bing Webmaster tools](https://www.bing.com/webmasters/about), etc.  *And yes, people do still use Bing.* 
    - Some of these platforms will also have some additional actions after you get set up, so don’t forget to check those out!
- If you have a WordPress website, install an SEO plugin (if you don’t already have one, we recommend [Yoast](https://wordpress.org/plugins/wordpress-seo/)).
- **Generate and submit a sitemap** to GSC & Bing Webmaster.
- **Create a Robots.txt file** so Google knows which pages to crawl.
- And don’t forget to **check that your website is indexed**. 
    - If it’s not indexed, not only will Google not be able to crawl it, but your intended audience won’t see your website. 

## 2. Keyword Research 

- Determine your **competitors**.
- Analyze **keyword gaps** as well as **ranking page intent**.
- Find your **main “money” keywords, longtail variations and question keywords**.
- Create a [keyword map](https://www.semrush.com/blog/keyword-mapping/) to help prioritize the search volume and keyword difficulty.

We suggest using the following keyword tools: [AHREFS](https://ahrefs.com/), [Semrush](https://www.semrush.com/), and [Google Ads Keyword Planner](https://ads.google.com/intl/en_us/home/tools/keyword-planner/).  

## 3. Technical SEO 

- **Run a site crawl and fix any issues**, such as broken links, broken images, orphaned pages and so on.
- Verify that your website is secure and begins with **HTTPS**.
- **Utilize an SEO-friendly URL structure** by using keywords and not making them too long.  
- Ensure your website is built to not only support desktop devices, but is **mobile-friendly** as well.
- Check [PageSpeed Insights](https://pagespeed.web.dev/) to make sure your site’s page loading speed isn’t too slow – the slower it takes for a page to load, the more likely your website visitors will bounce.  
- **Check for duplicate versions of your website.**
- Review [canonical tags](https://www.semrush.com/blog/canonical-url-guide/) so Google chooses the correct URL when comparing duplicates.
- You can also consider adding [structured data](https://yoast.com/what-is-structured-data/) to help search engines determine what your site is about. 

## 4. On-Page SEO 

- **Run a content audit** to determine ways for an effective content structure (utilizing topic clusters), assist pages with light content and optimize for keywords.
- **Optimize images** by improving image alt tags (or alt text) with keywords.
- **Fix title tags and meta descriptions** that are duplicated, missing, too short or too long.
- Also fix pages that have **multiple H1s**.
- Keep an eye out for [keyword cannibalization](https://www.semrush.com/blog/keyword-cannibalization-guide/) – this way each page has a designated main keyword and multiple pages aren’t fighting for the same topic.
- **Update content that may be outdated.**
- Also consider **improving your content for readability**. 

## 5. Off-Page SEO 

- **Review your competitors’ link profile** and **conduct a link intersect analysis **to find ways to improve your site’s backlinks.
- Don’t forget to target your **competitors’ broken backlinks** too!
- Implement the **Skyscraper technique** for ways to improve your content and boost your backlinks.
- Review site pages and blog posts for **unlinked mentions to turn into links**.
- Ensure you’re working with your social media managers and PPC team to **leverage your digital PR**.
- Create your [Google My Business profile](https://www.google.com/business/). 

## Talk to the SEO Experts

Not sure where to start or have questions about your current SEO strategy? We can help! [Request an SEO RFP](https://www.tkg.com/seo-rfp) or [contact us](https://www.tkg.com/contact-us/) today to get your SEO on track for success. 

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