13 Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In...
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4 Unique Challenges of B2B Digital Marketing
Anyone who has been in the business-to-business marketing space for any length of time knows first-hand that it comes with its own particular set of...
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Could ChatGPT Change the Future of Marketing?
Artificial intelligence has been a hot topic for conversation lately and for good reason. The technology has made strides in recent years to become...
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5 Best Marketing Automation Tools & Platforms of 2023
This post was released prior but has since been updated for 2023.
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6 Reasons to Use a Local Digital Marketing Agency
Hiring a marketing agency is a big investment. This is especially true if you’re a small business and you want to make sure every dollar counts. But...
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Google Analytics 4
We have been asked by a few clients how Google Analytics 4 (GA4) will impact their business. GA4 represents a big change in how Google collects and...
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Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic
When it comes to HubSpot, it may be easier to list the things it cannot do than the things it can do. This incredibly powerful CRM (customer...
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Top 10 Reasons to Use HubSpot for Email Marketing
At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer relationship management (CRM) software features...
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So, You're Going to Be on Camera
As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in front of a camera. Being on camera can be...
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Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra
If you’re into cars and have been on the Internet at all in the last few years, you already know about the recently unveiled Toyota Supra. You...
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Digital marketing... it's more important than ever
You don’t have to read this blog post to know the past year was one of the craziest of all time. Just like the rest of the world, we worked from...
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How to Use HubSpot to Align Your Sales and Marketing Teams
Marketing and sales teams have repeatedly run into the issue of misalignment.
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Call Tracking Helps Reduce that Uneasy Vegas Feeling
It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of my advertising is wasted. My problem? I don’t...
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Don’t gamble with your digital marketing
If you regularly read this blog, you may sense that we are fairly particular about how we take care of our partners. Whether they work with TKG...
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Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO
E-commerce websites are some of the most fun to work on from a search engine optimization (SEO) perspective. Why? Because the return on investment...
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SEO Prices for E-commerce Websites
One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a direct line between initial investment and return on...
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How much does SEO cost in 2021?
It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of important factors. In this post, we will give you some...
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6 Affordable Marketing Ideas for Small Businesses
Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even harder. But a small budget doesn't have to mean...
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7 Reasons to Have a Website for Your Small Business
In an era dominated by social media, it isn’t uncommon to hear business owners say they think having a Facebook page is enough. I’m here to tell you...
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Is SEO Worth It in 2021?
Having been in the SEO industry since before it was called the SEO industry, I continue to get a kick out of how often questions like, “Is SEO worth...
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How SEO Costs Compare to Traditional Advertising
Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The...
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Staying Connected While Working From Home: 6 Ways to Improve Remote Communication
At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you would still rather eat rocks than ever return to...
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8 Web Design Tips for An Effective Website
As creatives, we want to believe a good website is defined by the visual design elements used. But, that’s simply not the case. A beautiful website...
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7 Ways to Build Community Through Instagram
Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought leaders and organizations. The more successful users...
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Create Help & FAQ Pages That Actually DO Help
Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or many pages. Building up these sections of your...
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How to Choose the Best Digital Marketing Agency
Good digital marketing revolves around one thing: knowing your target audience. In order to create marketing that works, you have to know who your...
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The Benefits of HubSpot and Marketing Automation
We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we couldn’t be more excited! We got a trophy and...
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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing stand out.” The tip used there is below along with...
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3 Popular Email Marketing Mistakes That Make No Sense At All
For many people, email marketing is a numbers game. They send over a huge number of emails just to receive a few responses. This is why they are...
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20 Digital Marketing Hacks to Grow your Business
Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.
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Create A Winning E-commerce Strategy
If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that the seismic shift in consumer spending from brick...
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Preparing for the Transparency
Facebook is notorious for making changes to business pages with notifications that are easy to miss. For instance, have you ever checked your...
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What Do Theatre and Marketing Have in Common?
This comparison is not as apples-to-oranges as one might think. Outside of working in t
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Buyer Personas and the 6 Reasons You Need Them
Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who
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13 Reasons Why Your E-commerce Site Is Failing
Before we dive into strategy, lets start with some assumptions about your ecommerce site:
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Inspired Marketing: Lessons from nature
I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn...
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Accessibility: Usability for all
I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement.
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How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience
"Target your audience."
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Happy employees = Successful clients