News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

Insights

If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.
Facebook Transparency Policy
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Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to miss. For instance, have you ever checked your...

Kelley Gifford 0
Teamwork
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What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

Emily Weiss 0
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4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time

Stoney deGeyter 0
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Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...

Ashley Ikeler 0
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SEO

11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

Stoney deGeyter 0
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5 Best Marketing Automation Platforms of 2019

Different marketing automation platforms are designed for different types of businesses. 

Jennifer Gross 0
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13 Reasons Why Your E-commerce Site Is Failing

Let's start with the givens: 

Stoney deGeyter 0
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Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn...

Ashley Ikeler 0
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Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement.

Ashley Ikeler 0
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UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?

The Karcher Group 0
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Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we...

Ashley Ikeler 0
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Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
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Top Ways an SSL Protects Your Site Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up...

Scott Keenan 0
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The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another...

James Golden 0
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SEO

Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just...

Leanne Wicks 0
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How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post...

Molly McDougal 0
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Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”

Darla Brown 0
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Building a Digital Marketing Strategy (And Why It Matters)

You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up drywall and lay flooring, but no one likes...

Molly McDougal 0
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What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are...

The Karcher Group 0
digital_partner
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Your Digital Partner (Even if You're Not a Client)

As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to digital marketing horror stories. We're sure you've...

Molly McDougal 0
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Five Types of Content and Where to Use Them

A few years ago, we said content is king when it comes to marketing. Today, content is no longer king—it’s air. Good content is necessary for every...

Darla Brown 0
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5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just not working.”

The Karcher Group 0
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SEO

Five Local Search Mistakes You Want to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.

Molly McDougal 0
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How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He was greeted by an email from HR announcing that...

The Karcher Group 0
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Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all the content that lives there is yours, too…right?

Darla Brown 0
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Digital Marketing Discovery, Strategy and Measurement

Developing a long-term partnership begins with knowing you, your business and your business goals. It’s all part of our three-pronged approach to...

Molly McDougal 0
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What’s in a Website (and What Your Business Needs)

We hear it almost every day: a business owner needs a new website or a re-design and they have no idea where to start.

Molly McDougal 0
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Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four stars? We’ll let you think. Odds are, you haven’t....

The Karcher Group 0
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Is Your Business Ready for the Internet of Things?

Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together people, process, data and things to make networked...

Molly McDougal 0
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Using the Offseason to Grow Your Seasonal Business

We all know seasonal businesses should ramp up their marketing efforts in the months leading up to their busy season. But a landscaping company...

Molly McDougal 0