DIGITAL MARKETING SOLUTIONS FOR LEAD GENERATION

Grow with TKG

Partnership means we become invested in your business, then we leverage our digital marketing experience to help you grow.  

SEE OUR WORK
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OUR PROCESS FOR YOUR SUCCESS

Since 1997, we’ve built our proven process for serving market leaders in the manufacturing, e-commerce, health care and professional services industries.  

Our experience tells us we need to become an extension of your business to have success in generating actual revenue for you. Our process helps us uncover the real opportunities to utilize tactics like digital advertising, SEO and social media marketing on your behalf. 

Sync Up
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Sync Up

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Digital  or Brand Strategy
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Digital or Brand Strategy

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Lift & Launch
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Lift & Launch

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Quarterly Strategy Review

1

Sync Up. Let’s get to know each other

The Sync Up meeting is your opportunity to get access to our creative, strategy and development team leaders. Our goal in these meetings is to hear your goals and challenges. Then, we’ll have an open discussion sharing ideas and insights with you. It will give you a window into the experience and talent we bring to the table (and give you a chance to see if we are a personality fit). Those things are key to building a good partnership. All we ask is that you come ready to have an open and honest conversation and you keep an open mind.

What is Lorem Ipsum?

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typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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2

Strategize. Get started with a digital strategy or brand story

If the Sync Up goes well and you choose to take the next step, we’ll move into discovery and strategy. In this phase, we will either build your digital strategy or a full brand story plus digital strategy. Here are some of the deliverables you can expect. You can also watch this video to get an idea of what’s involved.

Brand Story

  • Key messaging
  • Brand positioning strategy
  • Persona development
  • Logo concept
  • Art direction
  • Core collateral design
  • Competitor brand comparison
  • Key marketing campaign creative
  • Brand guide documentation

Digital Strategy

  • Benchmark performance data
  • Competitor analysis
  • Analytics review
  • Keyword research and SEO strategy
  • Website architecture plan
  • Content & SEO strategy
  • Digital advertising strategy
  • Social media strategy
  • Email marketing & automation strategy
  • Platform solutions strategy
  • Video & photo strategy
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3

Launch.  Start generating marketing qualified leads

In this phase, we will execute against the brand and digital strategy and your goals. That may include a redesigned or updated website, implementation of digital ad campaigns, social media support and initial search engine optimization efforts.

Common digital marketing tactics included in the launch phase:

  • New website
  • Foundational search engine optimization
  • Ranking retention plan
  • Digital advertising campaign
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4

Review. Live in the flywheel, one quarter at a time

Digital marketing is not a “set it and forget it” sort of thing. That’s why our process includes Quarterly Strategy Reviews where we will:

  • Evaluate current performance vs. benchmark indicators and ROI data
  • Review deliverables and activities from the previous quarter
  • Discuss the state of your business including new goals, objectives and market shifts
  • Provide strategic direction and plans for moving forward
START WITH A SYNC UP
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REAL RESULTS

MATTER

Lots of digital agencies will promise “results.” In our view, meaningful results are things like sales qualified leads and revenue generated in the case of e-commerce. Yes, we measure things like ROAS, CTR, organic traffic, bounce rates, etc. But if we aren’t generating real revenue opportunities for your business, other metrics don’t matter.

CONNECTING DIGITAL MARKETING TACTICS TO THE BUYER’S JOURNEY 

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Buyer’s journey

  • Awareness
  • Consideration
  • Automation
  • Decision
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Tactics we use

  • SEO
  • SEM & digital advertising
  • Retargeting & in-app advertising
  • Email & automation
  • Social media

See our recent digital marketing insights

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Driving Innovation: The Fusion of Technology and Automobiles learn
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TKG’s digital marketing services

Paid search advertising

From search to display advertising, we help you utilize your budget to achieve the best return on ad spend possible.

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Search engine optimization

We’ve done search engine optimization since 1997, so it’s not just a new “buzzword” we added to our site to get your attention.

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Email marketing automation

Use marketing automation tools like HubSpot and ActiveCampaign to reach customers with the right message at the right time.

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Analytics and reporting

Take performance insights and turn them into actionable steps to move toward (and then past) your goals.

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UX conversion optimization

FrCreate valuable experiences for your audiences as they interact with your brand online so they can’t resist coming back.

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Content and copywriting

Effective content marketing is key to demonstrating your thought leadership and acquiring new business.

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Video production

Create video content that fits into a holistic digital marketing strategy to create ROI on your video investment.

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Social media marketing

Leverage strategic social media to build a community of conversations, engagement and loyal brand advocates.

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Print and traditional

While we take a digital-first approach, for many of our clients, traditional marketing also makes sense.

Still here?

Contact us to discuss the next steps and how to get started.

CONTACT US