Brand strategy.

EVOLVE.

Is your brand making the right first impression?

How can we help with your brand?

Creating a successful brand is an art. It's storytelling at its finest. Your brand story communicates what it's like to work for you, do business with you and invest in you. For us, creating a brand is about more than just the tangible assets like logos, business cards, brochures and advertising. It's about positioning your business in the marketplace.

As a top digital branding agency in northeast Ohio, we dive deep into what makes your business unique and develop a strategic foundation that guides our brand strategy process. We consider the intangible parts of your brand that will make it worth remembering. The tone. The voice. The messaging.

Watch this video to see how we transformed Gregory Industries' brand.

Positioning and Branding Strategy

Our brand stories are backed by solid digital strategies.

MARKET RESEARCH

To build an effective brand, it’s important to understand what your competitors are doing and what your customers need. We help you get to know your audience and interpret key insights to shape your story.

STRATEGIC PLANNING

Branding without a strategy is like taking shots in the dark — not the best way to achieve success. Thoughtful planning and a research-backed digital strategy can guide the process and eliminate the (costly) guesswork.

BRAND POSITIONING

Your brand is not just a logo, a set of colors or words on a page. It’s the story you tell about why you do what you do. Together, we’ll figure out your unique narrative and roll it out through captivating words and visuals.

KEY MESSAGING

The best brands are the brands with something to say. Once you know what your business stands for, key messages turn your audiences into believers. They tell the world what you do and why it matters.

VISUAL IDENTITY

We’ll help you streamline your visuals to become a household name. Whether you’re starting from scratch or simply looking for a refresh, we’ll align your fonts, colors, icons and branding, and document them in a single point of reference.

CREATIVE MARKETING ASSETS

Rebranding is the perfect time to revisit your letterhead, business cards and other marketing materials. Our creative team of writers and designers can get you crafting a consistent story both on and offline.

INFLUENCER OUTREACH

Word of mouth is key in establishing trust with your audiences. We’ll scour the internet for prominent influencers your customers already know and trust who can give your brand a boost.

PERSONA DEVELOPMENT

Your marketing messages should be targeted at the decision makers that need your products or services. Our process will help you identify those personas, how they do their research and the best ways to reach them with digital marketing.