First, we need to get to know your business. We’ll ask you to complete a discovery document to tell us about your brand and your goals, then we’ll meet for a client kickoff to work through each other’s lingering questions. In that conversation, we’ll ask for current and past customer contacts to interview for more perspective on your story.

Next, we need to understand your industry and competitors to get a sense of how you fit in the market landscape. Then, we’ll strategize how we can help your brand stand apart from the competition. This research approach is a mix of qualitative and quantitative insights to help shape our creative process.

Once we complete our research, we’ll craft the building blocks of your brand, including audience personas, key messaging, VTL (voice, tone and language) guidelines, core values, a positioning statement and a tagline – everything to tell a succinct and consistent story and build brand advocates. Then, we’ll work on crafting a visual brand to bring your story to life.

Now that we have the brand foundation in place, the next step is building a marketing strategy to tell that story to the world. Your go-to-market plan may include a new website, digital advertising, social media, email marketing, content and SEO – all depending on your industry and your needs. We’ll help you figure out where to start for the biggest impact.