B2B digital marketing agency in Ohio with 25 years experience helping companies leverage web marketing

You want results. We can help you get them.

Many businesses assume taking their B2B marketing strategies in-house—or even not having any marketing strategy at all—will be enough for them. But when you skip out on marketing to your core consumers, you miss incredible opportunities—and all related revenue.

Creating annual B2B marketing strategies will help you level up your business. When you work with a digital marketing agency like The Karcher Group (TKG), we can help you discover who your target audiences are, along with messaging that speaks directly to them. Based on this information, we’ll develop marketing tactics that increase website traffic, build brand awareness, and generate quality leads.

B2C vs. B2B Marketing Strategies

At TKG, our partners work in both B2B and B2C (business-to-consumer) realms. We know how the marketing styles vary and what it takes to reach your target audience.

Business-to-business brands focus on potential clients who need time and nurturing to make a decision. Because these customers are looking to invest in highly technical products and equipment, it’s important to develop relationships with them across your website, email marketing, social media, and more. They want to learn about your products, services, and your brand. They’re curious about customizing what you offer to their needs. And they want to know how their investment into your brand can evolve over time as their business grows.

You and your sales team are probably familiar with phone calls, emails, tradeshows, and so on that help you meet potential clients and nurture your current ones. B2C brands don’t tend to go that route. By working with a B2B marketing agency, you’ll essentially double your efforts in attracting leads. (And if you need help with emails, tradeshow booth design, and other tools, we can help with those as well.)

Search Engine Optimization

SEO has evolved to encompass factors like website security, speed, and architecture. However, one thing has remained true over the decades we've been leveraging search engine optimization for our clients: We generate the best results by focusing on the user rather than the search engine's algorithm.

Gone are the days of stuffing a webpage with keywords. We develop content that answers the questions and challenges of your clients and potential customers. It starts with keyword research and competitor audits. Then, we build high-quality content and adjust the architecture of your existing content as needed. Finally, we measure organic traffic and conversions to ensure you’re getting a return on investment.

PPC/Digital Advertising

When it comes to digital marketing, paid search and pay-per-click go hand in hand. Our expertly managed PPC solutions can increase traffic, improve visitor quality, accelerate conversions, and grow your ROI – all while you sit back and enjoy the benefits of not having to manage it yourself.

We do comprehensive keyword research to produce the most clicks for the least amount of money. After creating digital ads and setting up campaigns, we manage them and adjust as needed. We can also create or optimize landing pages for maximum conversions.

Content Marketing

Your content needs to stand out among the crowd. As a B2B content marketing agency, we do that by first defining your target audiences and auditing the content that is already on your site. Then, we plan and create various types of content—such as blog posts, website copy, whitepapers, press releases, and more—that speak to your target audience. Finally, we ensure it all measures up to your KPIs.

Social Media

We develop great social media marketing strategies built on compelling, customer-focused content that incorporates today’s best social media tactics. You’ll be able to build your brand’s presence in a way that works for your needs. (If you want TikTok, great! If not, we won’t make you dance in front of the camera.)

Connecting with your audience and building a community around your brand are important functions of social media marketing. Yet we know that you want to see results from the time and money spent on marketing your business via social networks. As part of a B2B marketing strategy, we’ll make sure that happens.

Marketing Automation

You hear it ever year: Email is not dead. And it’s true! This hearty marketing tool helps you strategically interact with your customers based on their timing in the buyer's journey.

Email and marketing automation are incredible ways to provide quality, targeted messaging to your audience. They can help with everything from your sales team following up on cold leads to better communication during the sales process.