News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

Insights

If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.
Learn

Live Chat: A Solution for Custom Manufacturing

Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your company’s solution or products must be designed...

Rick Brown 0
SEO

Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO

E-commerce websites are some of the most fun to work on from a search engine optimization (SEO) perspective. Why? Because the return on investment...

Geoff Karcher 0
E-commerce SEO Pricing Revealed
SEO

SEO Prices for E-commerce Websites

One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a direct line between initial investment and return on...

Geoff Karcher 0
Pricing Revealed!
SEO

How much does SEO cost in 2021?

It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of important factors. In this post, we will give you some...

Geoff Karcher 0
Learn

6 Affordable Marketing Ideas for Small Businesses

Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even harder. But a small budget doesn't have to mean...

Ashley Ikeler 0
Designer working on website
Learn

7 Reasons to Have a Website for Your Small Business

In an era dominated by social media, it isn’t uncommon to hear business owners say they think having a Facebook page is enough. I’m here to tell you...

Ashley Ikeler 0
Is SEO worth it?
SEO

Is SEO Worth It in 2021?

Having been in the SEO industry since before it was called the SEO industry, I continue to get a kick out of how often questions like, “Is SEO worth...

Geoff Karcher 0
SEO

How SEO Costs Compare to Traditional Advertising

Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The...

The Karcher Group 0
Learn

Staying Connected While Working From Home: 6 Ways to Improve Remote Communication

At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you would still rather eat rocks than ever return to...

Ashley Ikeler 0
SEO

8 Web Design Tips for An Effective Website

As creatives, we want to believe a good website is defined by the visual design elements used. But, that’s simply not the case. A beautiful website...

The Karcher Group 0
Learn

7 Ways to Build Community Through Instagram

Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought leaders and organizations. The more successful users...

Rachel Whinnery 0
Learn

Create Help & FAQ Pages That Actually DO Help

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or many pages. Building up these sections of your...

The Karcher Group 0
SEO

How to Choose the Best Digital Marketing Agency

Good digital marketing revolves around one thing: knowing your target audience. In order to create marketing that works, you have to know who your...

Leanne Wicks 0
Learn

The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we couldn’t be more excited! We got a trophy and...

Jennifer Gross 0
Learn

Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips

This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing stand out.” The tip used there is below along with...

The Karcher Group 0
Learn

Questions Your Digital Marketing Agency Should Have Asked

As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In...

The Karcher Group 0
email marketing
Learn

3 Popular Email Marketing Mistakes That Make No Sense At All

For many people, email marketing is a numbers game. They send over a huge number of emails just to receive a few responses. This is why they are...

The Karcher Group 0
Learn

20 Digital Marketing Hacks to Grow your Business

Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.

The Karcher Group 0
Ecommerce Strategy
Learn

Create A Winning E-commerce Strategy

If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that the seismic shift in consumer spending from brick...

Dirk Hayhurst 0
Facebook Transparency Policy
Learn

Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to miss. For instance, have you ever checked your...

Kelley Gifford 0
Learn

What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

Emily Weiss 0
Engaged-Audience-1424x946
Learn

25+ Things You Should be Doing to Increase Audience Engagement

One of the most important jobs your website can do is facilitate engagement with your a

The Karcher Group 0
Man-feeling-frustrated-at-computer-1424x949
Learn

4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time

Stoney deGeyter 0
hanson-lu-_NjsF-5bCk-unsplash-1424x949
Learn

Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...

Ashley Ikeler 0
iStock-1092744152-1424x847
SEO

11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

Stoney deGeyter 0
iStock-1094254372-1424x950
Learn

5 Best Marketing Automation Platforms of 2020

This  post was first released in July of 2019 but has since been updated for 2020

Jennifer Gross 0
iStock-910148024-1424x1003
Learn

13 Reasons Why Your E-commerce Site Is Failing

Before we dive into strategy, lets start with some assumptions about your ecommerce site: 

The Karcher Group 0
Learn

Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn...

Ashley Ikeler 0
Learn

Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement.

Ashley Ikeler 0
Learn

UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?

The Karcher Group 0
Teamwork-Image-1424x801
Learn

Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we...

Ashley Ikeler 0
Learn

Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
tighcropman_1425x800-1424x799
Learn

Top Ways an SSL Protects Your Website Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up...

Scott Keenan 0
redhairgirl_1425x800-1424x799
Learn

The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another...

James Golden 0
hatgirl_1425x800-1424x800
SEO

Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just...

Leanne Wicks 0
how-to-guide-facebook-management-1424x801
Learn

How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post...

Molly McDougal 0
benefits_of_digital_advertising
Learn

Benefits of Digital Advertising

If you’re doing anything on the web with your Ohio or North Carolina business, you probably know that you should be leveraging digital advertising.

Linda Beck 0
email_marketing
Learn

Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”

Darla Brown 0