News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

Insights

If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.
Ecommerce Strategy
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Create A Winning E-commerce Strategy

If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that the seismic shift in consumer spending from brick...

The Karcher Group 0
Facebook Transparency Policy
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Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to miss. For instance, have you ever checked your...

Kelley Gifford 0
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What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

Emily Weiss 0
Engaged-Audience-1424x946
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25+ Things You Should be Doing to Increase Audience Engagement

One of the most important jobs your website can do is facilitate engagement with your a

The Karcher Group 0
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4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time

Stoney deGeyter 0
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Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...

Ashley Ikeler 0
iStock-1092744152-1424x847
SEO

11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

Stoney deGeyter 0
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5 Best Marketing Automation Platforms of 2019

Different marketing automation platforms are designed for different types of businesses. 

Jennifer Gross 0
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13 Reasons Why Your E-commerce Site Is Failing

Let's start with the givens: 

The Karcher Group 0
Learn

Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn...

Ashley Ikeler 0
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Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement.

Ashley Ikeler 0
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UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?

The Karcher Group 0
Teamwork-Image-1424x801
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Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we...

Ashley Ikeler 0
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Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
tighcropman_1425x800-1424x799
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Top Ways an SSL Protects Your Site Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up...

Scott Keenan 0
redhairgirl_1425x800-1424x799
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The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another...

James Golden 0
hatgirl_1425x800-1424x800
SEO

Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just...

Leanne Wicks 0
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How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post...

Molly McDougal 0
benefits_of_digital_advertising
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Benefits of Digital Advertising

If you’re doing anything on the web with your Ohio or South Carolina business, you probably know that you should be leveraging digital advertising.

Linda Beck 0
email_marketing
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Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”

Darla Brown 0
digital_marketing_strategy
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Building a Digital Marketing Strategy (And Why It Matters)

You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up drywall and lay flooring, but no one likes...

Molly McDougal 0
Veteran_teams
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What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are...

The Karcher Group 0
What_is_SEO
SEO

What is SEO?

SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up in relevant Google search results.'

Darla Brown 0
digital_partner
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Your Digital Partner (Even if You're Not a Client)

As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to digital marketing horror stories. We're sure you've...

Molly McDougal 0
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Five Types of Content and Where to Use Them

A few years ago, we said content is king when it comes to marketing. Today, content is no longer king—it’s air. Good content is necessary for every...

Darla Brown 0
User_experience
SEO

User Experience is More Than Just a Buzzword

Have you ever visited a website, downloaded an app or bought a product and had no idea how to use it? How do I find the page I need? Where do I...

Molly McDougal 0
Social_not_working
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5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just not working.”

The Karcher Group 0
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SEO

Five Local Search Mistakes You Want to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.

Molly McDougal 0
how_to_address_negative_reviews
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How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He was greeted by an email from HR announcing that...

The Karcher Group 0
who_owns_your_content
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Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all the content that lives there is yours, too…right?

Darla Brown 0
video_for_brand_building
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4 Ways to Start Using Video to Build your Brand

Are you looking for some ways to get motion and video built into your brand? Here are four tips to get you started.

The Karcher Group 0
the_why
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Digital Marketing Discovery, Strategy and Measurement

Developing a long-term partnership begins with knowing you, your business and your business goals. It’s all part of our three-pronged approach to...

Molly McDougal 0
Brand
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3 Reasons You Need to Revisit Your Brand Strategy

We see it all the time…clients think they have a great handle on their brand until we start asking a few key questions, like:

Darla Brown 0
Whats_in_a_website
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What’s in a Website (and What Your Business Needs)

We hear it almost every day: a business owner needs a new website or a re-design and they have no idea where to start.

Molly McDougal 0
why_online_reviews_matter
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Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four stars? We’ll let you think. Odds are, you haven’t....

The Karcher Group 0
web_hosting_made_personal
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Web Hosting Made Personal

Determining where to host your website and email is a big decision. The most common choice is a large hosting provider like 1&1, GoDaddy or HostGator...

The Karcher Group 0
internet_of_things
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Is Your Business Ready for the Internet of Things?

Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together people, process, data and things to make networked...

Molly McDougal 0
SEO_Expectations_vs_reality
SEO

Search Engine Optimization: Expectations vs. Reality

A lot of our conversations with prospective clients start like this:

The Karcher Group 0