As someone who came from the fast-paced worlds of finance and tech sales before joining the agency side, I’ve seen how confusing SEO can be for businesses focused on growth. Rankings are great, but what really matters is: Are your rankings turning into qualified leads?
At TKG, I get to work directly with clients who care about performance, not just pageviews. Here are the 10 SEO practices I recommend if you're serious about generating real results in 2025, because while Google's algorithm may change, your business goals shouldn’t.
1. Optimize for Search Intent, Not Just Keywords
Google has gotten a lot smarter than just matching words. It’s matching intent. Are your visitors trying to learn something? Buy something? Compare solutions? Create content that matches.
- Informational intent: Blog posts, guides, checklists
- Navigational intent: Branded searches, about pages
- Transactional intent: Landing pages, service descriptions, demo CTAs
Pro tip: A solid lead gen site hits all three in the funnel.
2. Use AI-Enhanced Content Creation (But Don’t Rely on It Alone)
AI tools like ChatGPT are amazing for outlining, ideating and speeding things up. But let’s be real—no bot knows your brand voice, customer pain points or secret sauce like you do.
Use AI to get started. Then edit, refine and inject your expertise. Your content should feel like it came from a real person who gets it, because that’s who your audience is.
3. Build Trust with Verified Expertise
People don’t convert on sketchy websites. Neither do search engines. Here are ways to boost credibility:
- Add author bios with professional backgrounds
- Link to case studies and verified client results
- Use reviews/testimonials with names and real context
- Keep your site secure (HTTPS), clean and up-to-date
You don’t need 100 blogs; you need the right ones from the right voice.
4. Create Landing Pages That Actually Convert
A good SEO landing page should:
- Load fast (under 3 seconds is best)
- Be focused (no distractions or off-topic links)
- Feature a clear CTA (“Talk to Sales” > “Learn More”)
- Offer real value (demo, calculator, guide, etc.)
If your page ranks #1 but confuses visitors, you're leaving money on the table.
5. Prioritize Mobile-First UX and Core Web Vitals
Google’s indexing is mobile-first. Your audience is, too. Make sure your site:
- Is fully responsive
- Loads quickly on LTE/Wi-Fi
- Has buttons you can actually tap (pet peeve: tiny form fields)
- Delivers the same message, minus the desktop fluff
User experience is SEO now. Don’t ignore it.
6. Add Structured Data to Stand Out in Search
Schema markup helps Google understand your content and makes your listings pop. Focus on:
- FAQ schema: For quick wins in featured snippets
- Review schema: Adds stars under your pages
- Local business schema: Great for location-based traffic
- Service schema – Helps clarify what you offer
This stuff may sound technical, but it’s often a one-time setup with big rewards.
7. Use Internal Linking to Build Topical Authority
Don’t just blog. Instead, connect your content. Create topic clusters (e.g. one “pillar” guide + multiple supporting posts) and link them together. This will help:
- Boost SEO performance
- Keep users on your site longer
- Guide them through your funnel
Think of it like conversation breadcrumbs. Help them get where they want to go.
8. Invest in Video SEO
Short, focused videos can:
- Boost time on page
- Help you rank in video carousels
- Improve conversions (especially on landing pages)
No, you don’t need a studio. A solid script, clean background and phone camera go a long way.
9. Capture Featured Snippets (SERP)
Want to jump the line on Google? Answer common questions clearly and directly in your content. Use:
- Lists
- Tables
- Q&A formats
Google is handing out free real estate at the top of the SERP. Take it.
10. Track What Matters—Leads, Not Just Traffic
I’ve seen sites with tons of traffic and zero leads. That’s why we track:
- CTA click-throughs
- Form starts and drop-offs
- Scroll depth and bounce rate
- Lead quality, not just volume
Tools like GA4 and Hotjar help us figure out what’s working and what’s costing you conversions. SEO without conversion data is just guesswork.
Let's Make SEO Work for Your Business
If you’re tired of chasing rankings and ready to build a site that actually drives qualified leads, let’s talk. I work with business owners and marketing teams to create SEO strategies that blend AI tools, human insight and customer-first content.
Schedule a free strategy call or see how we’ve helped others like you reach their goals. Technology changes, but the goal is always the same: turn traffic into trust, and trust into action.
