News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

Insights

If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.
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Learn

6 Reasons to Use a Local Digital Marketing Agency

Hiring a marketing agency is a big investment. This is especially true if you’re a small business and you want to make sure every dollar counts. But...

The Karcher Group 0
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Learn

4 Commonly Misconstrued IT Terms

We get it—IT is confusing. The number of tech-related acronyms seems to increase daily. But as a business owner or operator, you need to know when...

Thomas Karcher 0
blue-toned graphic of a video shoot
Learn

5 Potential Problems When Shooting Video on Location (And How to Prepare for Them)

Let’s face it—making professional videos can be intimidating. There’s a lot that goes into them, from planning to finding talent and worrying about...

Joe Oberster 0
Peach colored desktop computer and desk organization
PPC

5 Benefits of Working with Pay-Per-Click Consultants Can Help Your Paid Search Ads and Overall Bottom Line

Whether you’re already running PPC ads or simply beginning to consider them, it’s smart to partner with pay-per-click consultants.

Rachel Whinnery 0
list on clipboard

Top 7 Reasons to Use a Website Grader Tool

There’s a lot more to a good website than what meets the eye. Do you have great pictures? A snappy tagline? That’s a great start! But with our free...

Kelsey Hochstetler 0
IT Strategy illustrated as part of a puzzle
IT

Why Companies Need an IT Strategy to Grow

Today we are going to talk about all kinds of computer lingo and technical terms. Terms like RAM, processors, DNS, DHCP, and Active Directory. Are...

Todd Lint 0

6 Reasons to Switch Your IT Provider (and Why it’s Easier Than You Think)

Sometimes things in life go a little haywire and you’re forced to breakup with some of your favorite things. You might have to breakup with a...

Todd Lint 0

How Remarketing will change after the death of cookies

If you have read our other post on the subject, then you know that third-party cookies are coming to an end. As of the time of this article, Google...

Joe Helline 0
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SEO

Your Technical SEO Check-up List

As a business owner, you probably know that it’s important to understand the health of your site. But how do you go about it? While we may be experts...

Joe Helline 0

Programmatic Doesn’t Need to be Problematic

Explaining Programmatic Advertising can be complex and has only amplified the many questions thundering around the digital landscape. From how...

The Karcher Group 0
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digital marketing

Google Analytics 4

We have been asked by a few clients how Google Analytics 4 (GA4) will impact their business. GA4 represents a big change in how Google collects and...

Joe Helline 0
Websites

Your Guide to The Removal of Third-Party Cookies

Third-party cookies are an essential component of many programmatic and digital advertising tactics today. Since Google announced it would be...

Ryan Sanecki 0
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CRM

Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic

When it comes to HubSpot, it may be easier to list the things it cannot do than the things it can do. This incredibly powerful CRM (customer...

Jennifer Gross 0
HubSpot

Top 10 Reasons to Use HubSpot for Email Marketing

At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer relationship management (CRM) software features...

Jennifer Gross 0
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SEO

SEO oh no! 5 SEO Tactics to Throw Away – and What to Replace Them With

Have you heard of black hat SEO? No, it’s not a Marketing Guru donning a dapper hat. Black hat SEO tactics are search engine optimization (SEO)...

Geoff Karcher 0
hubspot
Learn

Top 3 Ways HubSpot Helps You Connect the Dots Between Marketing & Reporting

HubSpot is incredibly powerful CRM software that can help you connect the dots between marketing and reporting. Having a good digital marketing...

Jennifer Gross 0
Learn

4 Types of Information Technology Security Your Business Should Improve Today

If you haven’t looked into the stability and health of your cyber security technology lately, your business may soon be in trouble. Having up-to-date...

Todd Lint 0
Find the Right People
Learn

How to Find New Employees Using 4 Digital Marketing Tactics

Are you wondering how to find new employees and hire top talent? Upgrading your digital marketing strategy can play a big part in finding the right...

Geoff Karcher 0
Learn

So, You're Going to Be on Camera

As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in front of a camera. Being on camera can be...

Joe Oberster 0
Learn

Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra

If you’re into cars and have been on the Internet at all in the last few years, you already know about the recently unveiled Toyota Supra. You...

Matt McComb 0
Learn

Benefits of the HubSpot CMS Hub

Gone are the days of using multiple platforms to host and manage your website. Say goodbye to time-consuming and confusing processes and hello to...

Jennifer Gross 0
Learn

3 Things You Didn’t Know About HubSpot

3 things you didn't know you could do with HubSpot We all know we can use workflows for basic things like sending a series of emails after someone...

Jennifer Gross 0
SEO

Digital marketing... it's more important than ever

You don’t have to read this blog post to know the past year was one of the craziest of all time. Just like the rest of the world, we worked from...

Cassidy Burger 0
Learn

How to Use HubSpot to Align Your Sales and Marketing Teams

Marketing and sales teams have repeatedly run into the issue of misalignment.

The Karcher Group 0
Learn

Call Tracking Helps Reduce that Uneasy Vegas Feeling

It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of my advertising is wasted. My problem? I don’t...

Rick Brown 0
Don't gamble with your brand's digital marketing
SEO

Don’t gamble with your digital marketing

If you regularly read this blog, you may sense that we are fairly particular about how we take care of our partners. Whether they work with TKG...

Geoff Karcher 0
Learn

Live Chat: A Solution for Custom Manufacturing

Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your company’s solution or products must be designed...

Rick Brown 0
SEO

Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO

E-commerce websites are some of the most fun to work on from a search engine optimization (SEO) perspective. Why? Because the return on investment...

Geoff Karcher 0
E-commerce SEO Pricing Revealed
SEO

SEO Prices for E-commerce Websites

One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a direct line between initial investment and return on...

Geoff Karcher 0
Pricing Revealed!
SEO

How much does SEO cost in 2021?

It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of important factors. In this post, we will give you some...

Geoff Karcher 0
Learn

6 Affordable Marketing Ideas for Small Businesses

Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even harder. But a small budget doesn't have to mean...

Ashley Ikeler 0
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Learn

7 Reasons to Have a Website for Your Small Business

In an era dominated by social media, it isn’t uncommon to hear business owners say they think having a Facebook page is enough. I’m here to tell you...

Ashley Ikeler 0
Is SEO worth it?
SEO

Is SEO Worth It in 2021?

Having been in the SEO industry since before it was called the SEO industry, I continue to get a kick out of how often questions like, “Is SEO worth...

Geoff Karcher 0
SEO

How SEO Costs Compare to Traditional Advertising

Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The...

The Karcher Group 0
Learn

Staying Connected While Working From Home: 6 Ways to Improve Remote Communication

At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you would still rather eat rocks than ever return to...

Ashley Ikeler 0
SEO

8 Web Design Tips for An Effective Website

As creatives, we want to believe a good website is defined by the visual design elements used. But, that’s simply not the case. A beautiful website...

The Karcher Group 0
Learn

7 Ways to Build Community Through Instagram

Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought leaders and organizations. The more successful users...

Rachel Whinnery 0
Learn

Create Help & FAQ Pages That Actually DO Help

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or many pages. Building up these sections of your...

The Karcher Group 0
SEO

How to Choose the Best Digital Marketing Agency

Good digital marketing revolves around one thing: knowing your target audience. In order to create marketing that works, you have to know who your...

Leanne Wicks 0
Learn

The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we couldn’t be more excited! We got a trophy and...

Jennifer Gross 0