13 Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In...
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4 Unique Challenges of B2B Digital Marketing
Anyone who has been in the business-to-business marketing space for any length of time knows first-hand that it comes with its own particular set of...
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What Is the Best CRM in 2023: HubSpot vs. Salesforce
HubSpot and Salesforce are both extremely versatile and popular CRM platforms that are used by businesses of all sizes, from local startups to...
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Could ChatGPT Change the Future of Marketing?
Artificial intelligence has been a hot topic for conversation lately and for good reason. The technology has made strides in recent years to become...
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4 Types of Information Technology Security Your Business Should Improve Today
If you haven’t looked into the stability and health of your cyber security technology lately, your business may soon be in trouble. Having up-to-date...
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What is Google’s Algorithm and Why Should I Care About It?
If you’re a digital marketing client of TKG, you may have heard me mention Google’s recent updates to their search engine’s algorithm. If that is the...
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How to Spot a Phishing Email: Top 5 Clues to Look For
Our Best Tips for Phishing Email Prevention I was just revisiting a blog post I wrote that covered the 4 types of IT security. Somehow I overlooked...
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5 Best Marketing Automation Tools & Platforms of 2023
This post was released prior but has since been updated for 2023.
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6 Reasons to Use a Local Digital Marketing Agency
Hiring a marketing agency is a big investment. This is especially true if you’re a small business and you want to make sure every dollar counts. But...
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4 Commonly Misconstrued IT Terms
We get it—IT is confusing. The number of tech-related acronyms seems to increase daily. But as a business owner or operator, you need to know when...
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5 Potential Problems When Shooting Video on Location (And How to Prepare for Them)
Let’s face it—making professional videos can be intimidating. There’s a lot that goes into them, from planning to finding talent and worrying about...
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5 Benefits of Working with Pay-Per-Click Consultants Can Help Your Paid Search Ads and Overall Bottom Line
Whether you’re already running PPC ads or simply beginning to consider them, it’s smart to partner with pay-per-click consultants.
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Top 7 Reasons to Use a Website Grader Tool
There’s a lot more to a good website than what meets the eye. Do you have great pictures? A snappy tagline? That’s a great start! But with our free...
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Why Companies Need an IT Strategy to Grow
Today we are going to talk about all kinds of computer lingo and technical terms. Terms like RAM, processors, DNS, DHCP, and Active Directory. Are...
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6 Reasons to Switch Your IT Provider (and Why it’s Easier Than You Think)
Sometimes things in life go a little haywire and you’re forced to breakup with some of your favorite things. You might have to breakup with a...
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How Remarketing will change after the death of cookies
If you have read our other post on the subject, then you know that third-party cookies are coming to an end. As of the time of this article, Google...
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Your Technical SEO Check-up List
As a business owner, you probably know that it’s important to understand the health of your site. But how do you go about it? While we may be experts...
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Programmatic Doesn’t Need to be Problematic
Explaining Programmatic Advertising can be complex and has only amplified the many questions thundering around the digital landscape. From how...
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Google Analytics 4
We have been asked by a few clients how Google Analytics 4 (GA4) will impact their business. GA4 represents a big change in how Google collects and...
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Your Guide to The Removal of Third-Party Cookies
Third-party cookies are an essential component of many programmatic and digital advertising tactics today. Since Google announced it would be...
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Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic
When it comes to HubSpot, it may be easier to list the things it cannot do than the things it can do. This incredibly powerful CRM (customer...
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Top 10 Reasons to Use HubSpot for Email Marketing
At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer relationship management (CRM) software features...
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SEO oh no! 5 SEO Tactics to Throw Away – and What to Replace Them With
Have you heard of black hat SEO? No, it’s not a Marketing Guru donning a dapper hat. Black hat SEO tactics are search engine optimization (SEO)...
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Top 3 Ways HubSpot Helps You Connect the Dots Between Marketing & Reporting
HubSpot is incredibly powerful CRM software that can help you connect the dots between marketing and reporting. Having a good digital marketing...
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How to Find New Employees Using 4 Digital Marketing Tactics
Are you wondering how to find new employees and hire top talent? Upgrading your digital marketing strategy can play a big part in finding the right...
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So, You're Going to Be on Camera
As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in front of a camera. Being on camera can be...
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Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra
If you’re into cars and have been on the Internet at all in the last few years, you already know about the recently unveiled Toyota Supra. You...
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Benefits of the HubSpot CMS Hub
Gone are the days of using multiple platforms to host and manage your website. Say goodbye to time-consuming and confusing processes and hello to...
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3 Things You Didn’t Know About HubSpot
3 things you didn't know you could do with HubSpot We all know we can use workflows for basic things like sending a series of emails after someone...
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Digital marketing... it's more important than ever
You don’t have to read this blog post to know the past year was one of the craziest of all time. Just like the rest of the world, we worked from...
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How to Use HubSpot to Align Your Sales and Marketing Teams
Marketing and sales teams have repeatedly run into the issue of misalignment.
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Call Tracking Helps Reduce that Uneasy Vegas Feeling
It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of my advertising is wasted. My problem? I don’t...
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Don’t gamble with your digital marketing
If you regularly read this blog, you may sense that we are fairly particular about how we take care of our partners. Whether they work with TKG...
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Live Chat: A Solution for Custom Manufacturing
Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your company’s solution or products must be designed...
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Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO
E-commerce websites are some of the most fun to work on from a search engine optimization (SEO) perspective. Why? Because the return on investment...
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SEO Prices for E-commerce Websites
One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a direct line between initial investment and return on...
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How much does SEO cost in 2021?
It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of important factors. In this post, we will give you some...
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6 Affordable Marketing Ideas for Small Businesses
Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even harder. But a small budget doesn't have to mean...
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7 Reasons to Have a Website for Your Small Business
In an era dominated by social media, it isn’t uncommon to hear business owners say they think having a Facebook page is enough. I’m here to tell you...
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Is SEO Worth It in 2021?
Having been in the SEO industry since before it was called the SEO industry, I continue to get a kick out of how often questions like, “Is SEO worth...
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Happy employees = Successful clients