TKGenius.

DIGITAL MARKETING TRENDS & INSIGHTS

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

Beyond the Basics: 5 Signs Your MSP Truly Cares About Your Business
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Beyond the Basics: 5 Signs Your MSP Truly Cares About Your Business

In the dynamic landscape of modern business, having a reliable Managed Service Provider (MSP) is...

Todd Lint 0
The Best SEO Checklist for 2024
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The Best SEO Checklist for 2024

Your website is basically nothing without search engine optimization (SEO). You can build a...

Emily Weiss 0
Marketing Trends for 2024
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Marketing Trends for 2024

Welcome to the new year! Your optimism for 2024 is still sparkling in your champagne glass, and the...

Kelsey Hochstetler 0
Top 10 Reasons Business Owners Need to Invest in an IT Partner
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Top 10 Reasons Business Owners Need to Invest in an IT Partner

In the dynamic and digitally driven business environment, the role of Information Technology is...

Todd Lint 0
How to Cut Through the Noise on Social Media with Professional Video & Photo
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How to Cut Through the Noise on Social Media with Professional Video & Photo

We live in a digital age of constant scrolling, where everyone is vying for our attention. So, how...

Zoe Logston 0
Smart Start Recap: Navigating the Complex Landscape of IT & CRM Platforms
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Smart Start Recap: Navigating the Complex Landscape of IT & CRM Platforms

TKG's Smart Start series proves to be valuable when navigating the IT and customer relationship...

Alex Desberg 0
The Synergy Between Demand Generation and Lead Generation: A Vital Strategy for Growing Companies
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The Synergy Between Demand Generation and Lead Generation: A Vital Strategy for Growing Companies

Greetings, esteemed marketers and business growth aficionados! I'm Dennis Galbreath, a Digital...

Dennis Galbreath 0
Importance of Preserving Your Brand Through Consistency
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Importance of Preserving Your Brand Through Consistency

Market leaders are true to their brand. Your brand is the foundation of your digital strategy and...

Alex Desberg 0
Top 4 tips to make the most of your trade show follow-up
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Top 4 tips to make the most of your trade show follow-up

That’s a wrap. Now that your trade show is over, and you’ve packed up the booth, what’s next? Here...

Alex Desberg 0
The Struggle with Organic vs. Paid Social Media
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The Struggle with Organic vs. Paid Social Media

An Honest Conversation with Two Small Business Owners This year, Search Engine Land found that...

Rachel Whinnery 0
Unpacking Twitter's Rebranding to “X”: A Missed Opportunity for Strategic Cohesion
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Unpacking Twitter's Rebranding to “X”: A Missed Opportunity for Strategic Cohesion

In the ever-evolving landscape of social media, Twitter has stood as a leader, shaping...

Dennis Galbreath 0
Barbie World and Branding: Changing for the Better
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Barbie World and Branding: Changing for the Better

For years, Barbie has been a brand that has been struggling to keep up with a changing world. Sales...

Jen Barnby 0
Wix ADI: Is It Worth the Hype?
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Wix ADI: Is It Worth the Hype?

In the world of AI, website development has never been easier. But will it really deliver the...

Kelsey Hochstetler 0
The Importance of Branding in Digital Marketing: How to Build a Strong Brand Online
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The Importance of Branding in Digital Marketing: How to Build a Strong Brand Online

Your brand is more than a logo and a product. To create a successful online brand, all you need is...

Matt McComb 0
Improve your Digital Advertising ROI by Augmenting Your Ad Spend
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Improve your Digital Advertising ROI by Augmenting Your Ad Spend

Welcome, fellow digital diehards! Today, we're diving into the exciting world of PPC advertising...

Dennis Galbreath 0
Content Marketing with AI and Integrity
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Content Marketing with AI and Integrity

Five Questions to Ask to Ensure Integrity and Success In a world where productivity and efficiency...

Kelsey Hochstetler 0
Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey
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Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey

If you asked me in high school, or even college, what I wanted to do for a career, working at a...

Emily Weiss 0
8 Creative Ways to Use ChatGPT in Your Digital Marketing
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8 Creative Ways to Use ChatGPT in Your Digital Marketing

ChatGPT and other artificial intelligence programs seem to have everyone in a chokehold these days....

Rachel Whinnery 0
13 Questions Your Digital Marketing Agency Should Have Asked
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13 Questions Your Digital Marketing Agency Should Have Asked

As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often,...

The Karcher Group 0
4 Unique Challenges of B2B Digital Marketing
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4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time knows...

Geoff Karcher 0
What Is the Best CRM in 2023: HubSpot vs. Salesforce
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What Is the Best CRM in 2023: HubSpot vs. Salesforce

HubSpot and Salesforce are both extremely versatile and popular CRM platforms that are used by...

Joe Goodman 0
Could ChatGPT Change the Future of Marketing?
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Could ChatGPT Change the Future of Marketing?

Artificial intelligence has been a hot topic for conversation lately and for good reason. The...

Dennis Galbreath 0
4 Types of Information Technology Security Your Business Should Improve Today
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4 Types of Information Technology Security Your Business Should Improve Today

If you haven’t looked into the stability and health of your cyber security technology lately, your...

Todd Lint 0
What is Google’s Algorithm and Why Should I Care About It?
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What is Google’s Algorithm and Why Should I Care About It?

If you’re a digital marketing client of TKG, you may have heard me mention Google’s recent updates...

Dennis Galbreath 0
How to Spot a Phishing Email: Top 5 Clues to Look For
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How to Spot a Phishing Email: Top 5 Clues to Look For

Our Best Tips for Phishing Email Prevention I was just revisiting a blog post I wrote that covered...

Todd Lint 0
5 Best Marketing Automation Tools &  Platforms of 2023
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5 Best Marketing Automation Tools &  Platforms of 2023

This post was released prior but has since been updated for 2023.

Jennifer Gross 0
6 Reasons to Use a Local Digital Marketing Agency
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6 Reasons to Use a Local Digital Marketing Agency

Hiring a marketing agency is a big investment. This is especially true if you’re a small business...

The Karcher Group 0
4 Commonly Misconstrued IT Terms
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4 Commonly Misconstrued IT Terms

We get it—IT is confusing. The number of tech-related acronyms seems to increase daily. But as a...

Thomas Karcher 0
5 Potential Problems When Shooting Video on Location (And How to Prepare for Them)
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5 Potential Problems When Shooting Video on Location (And How to Prepare for Them)

Let’s face it—making professional videos can be intimidating. There’s a lot that goes into them,...

Joe Oberster 0
SEO oh no! 5 SEO Tactics to Throw Away – and What to Replace Them With
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SEO oh no! 5 SEO Tactics to Throw Away – and What to Replace Them With

Have you heard of black hat SEO? No, it’s not a Marketing Guru donning a dapper hat. Black hat SEO...

Geoff Karcher 0
Top 3 Ways HubSpot Helps You Connect the Dots Between Marketing & Reporting
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Top 3 Ways HubSpot Helps You Connect the Dots Between Marketing & Reporting

HubSpot is incredibly powerful CRM software that can help you connect the dots between marketing...

Jennifer Gross 0
How to Find New Employees Using 4 Digital Marketing Tactics
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How to Find New Employees Using 4 Digital Marketing Tactics

Are you wondering how to find new employees and hire top talent? Upgrading your digital marketing...

Geoff Karcher 0
So, You're Going to Be on Camera
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So, You're Going to Be on Camera

As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in...

Joe Oberster 0
Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra
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Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra

If you’re into cars and have been on the Internet at all in the last few years, you already know...

Matt McComb 0
Benefits of the HubSpot CMS Hub
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Benefits of the HubSpot CMS Hub

Gone are the days of using multiple platforms to host and manage your website. Say goodbye to...

Jennifer Gross 0
3 Things You Didn’t Know About HubSpot
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3 Things You Didn’t Know About HubSpot

3 things you didn't know you could do with HubSpot We all know we can use workflows for basic...

Jennifer Gross 0
Digital marketing... it's more important than ever
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Digital marketing... it's more important than ever

You don’t have to read this blog post to know the past year was one of the craziest of all time....

Cassidy Burger 0
How to Use HubSpot to Align Your Sales and Marketing Teams
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How to Use HubSpot to Align Your Sales and Marketing Teams

Marketing and sales teams have repeatedly run into the issue of misalignment.

The Karcher Group 0
Call Tracking Helps Reduce that Uneasy Vegas Feeling
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Call Tracking Helps Reduce that Uneasy Vegas Feeling

It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of...

Rick Brown 0
Don’t gamble with your digital marketing
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Don’t gamble with your digital marketing

If you regularly read this blog, you may sense that we are fairly particular about how we take care...

Geoff Karcher 0
Live Chat: A Solution for Custom Manufacturing
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Live Chat: A Solution for Custom Manufacturing

Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your...

Rick Brown 0
Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO
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Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO

E-commerce websites are some of the most fun to work on from a search engine optimization (SEO)...

Geoff Karcher 0
SEO Prices for E-commerce Websites
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SEO Prices for E-commerce Websites

One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a...

Geoff Karcher 0
How much does SEO cost in 2021?
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How much does SEO cost in 2021?

It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of...

Geoff Karcher 0
6 Affordable Marketing Ideas for Small Businesses
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6 Affordable Marketing Ideas for Small Businesses

Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even...

Ashley Ikeler 0
7 Reasons to Have a Website for Your Small Business
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7 Reasons to Have a Website for Your Small Business

In an era dominated by social media, it isn’t uncommon to hear business owners say they think...

Ashley Ikeler 0
Is SEO Worth It in 2021?
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Is SEO Worth It in 2021?

Having been in the SEO industry since before it was called the SEO industry, I continue to get a...

Geoff Karcher 0
How SEO Costs Compare to Traditional Advertising
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How SEO Costs Compare to Traditional Advertising

Search engine optimization is one of the most affordable forms of advertising and produces an...

The Karcher Group 0
Staying Connected While Working From Home: 6 Ways to Improve Remote Communication
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Staying Connected While Working From Home: 6 Ways to Improve Remote Communication

At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you...

Ashley Ikeler 0
8 Web Design Tips for An Effective Website
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8 Web Design Tips for An Effective Website

As creatives, we want to believe a good website is defined by the visual design elements used. But,...

The Karcher Group 0
7 Ways to Build Community Through Instagram
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7 Ways to Build Community Through Instagram

Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought...

Rachel Whinnery 0
Create Help & FAQ Pages That Actually DO Help
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Create Help & FAQ Pages That Actually DO Help

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or...

The Karcher Group 0
How to Choose the Best Digital Marketing Agency
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How to Choose the Best Digital Marketing Agency

Good digital marketing revolves around one thing: knowing your target audience. In order to create...

Leanne Wicks 0
The Benefits of HubSpot and Marketing Automation
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The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...

Jennifer Gross 0
Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips

This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...

The Karcher Group 0
3 Popular Email Marketing Mistakes That Make No Sense At All
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3 Popular Email Marketing Mistakes That Make No Sense At All

For many people, email marketing is a numbers game. They send over a huge number of emails just to...

The Karcher Group 0
20 Digital Marketing Hacks to Grow your Business
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20 Digital Marketing Hacks to Grow your Business

Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.

The Karcher Group 0
Create A Winning E-commerce Strategy
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Create A Winning E-commerce Strategy

If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...

Dirk Hayhurst 0
Preparing for the Transparency
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Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to...

Kelley Gifford 0
What Do Theatre and Marketing Have in Common?
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What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

Emily Weiss 0
25+ Things You Should be Doing to Increase Audience Engagement
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25+ Things You Should be Doing to Increase Audience Engagement

One of the most important jobs your website can do is facilitate engagement with your a

The Karcher Group 0
Buyer Personas and the 6 Reasons You Need Them
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Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...

Ashley Ikeler 0
11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

Stoney deGeyter 0
13 Reasons Why Your E-commerce Site Is Failing
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13 Reasons Why Your E-commerce Site Is Failing

Before we dive into strategy, lets start with some assumptions about your ecommerce site:

The Karcher Group 0
Inspired Marketing: Lessons from nature
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Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every...

Ashley Ikeler 0
Accessibility: Usability for all
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Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...

Ashley Ikeler 0
UX Party Essentials
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UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people...

The Karcher Group 0
Teamwork’s New Brand: The highlights and the bloopers
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Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a...

Ashley Ikeler 0
Telling Your Story with Images
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Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
Top Ways an SSL Protects Your Website Security and Search Authority
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Top Ways an SSL Protects Your Website Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...

Scott Keenan 0
The Importance of Site Speed and How to Optimize Yours
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The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...

James Golden 0
Why Users - Not Search Engines - Should Be Your Top Priority
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Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...

Leanne Wicks 0
How-To Guide: Daily Facebook Community Management
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How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience....

Molly McDougal 0
Benefits of Digital Advertising
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Benefits of Digital Advertising

If you’re doing anything on the web with your Ohio or North Carolina business, you probably know...

Linda Beck 0
Why Email Marketing Should Still Be Part of Your Marketing Strategy
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Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is...

Darla Brown 0
Building a Digital Marketing Strategy (And Why It Matters)
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Building a Digital Marketing Strategy (And Why It Matters)

You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...

Molly McDougal 0
What a Veteran Taught TKG About Teams
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What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...

The Karcher Group 0
What is SEO?
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What is SEO?

SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up...

Darla Brown 0
Your Digital Partner (Even if You're Not a Client)
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Your Digital Partner (Even if You're Not a Client)

As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to...

Molly McDougal 0
Five Types of Content and Where to Use Them
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Five Types of Content and Where to Use Them

A few years ago, we said content is king when it comes to marketing. Today, content is no longer...

Darla Brown 0
User Experience is More Than Just a Buzzword
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User Experience is More Than Just a Buzzword

Have you ever visited a website, downloaded an app or bought a product and had no idea how to use...

Molly McDougal 0
5 Reasons Your Social Media Efforts Aren’t “Working”
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5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just...

The Karcher Group 0
Five Local Search Mistakes You Want to Avoid
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Five Local Search Mistakes You Want to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a...

Molly McDougal 0
How to Address Negative Reviews
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How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He...

The Karcher Group 0
Who Owns Your Content (and Why Does it Matter)?
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Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all...

Darla Brown 0
4 Ways to Start Using Video to Build your Brand
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4 Ways to Start Using Video to Build your Brand

Are you looking for some ways to get motion and video built into your brand? Here are four tips to...

The Karcher Group 0
Digital Marketing Discovery, Strategy and Measurement
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Digital Marketing Discovery, Strategy and Measurement

Developing a long-term partnership begins with knowing you, your business and your business goals....

Molly McDougal 0
3 Reasons You Need to Revisit Your Brand Strategy
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3 Reasons You Need to Revisit Your Brand Strategy

We see it all the time…clients think they have a great handle on their brand until we start asking...

Darla Brown 0
What’s in a Website (and What Your Business Needs)
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What’s in a Website (and What Your Business Needs)

We hear it almost every day: a business owner needs a new website or a re-design and they have no...

Molly McDougal 0
Why Online Reviews Matter (And How to Get Them)
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Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four...

The Karcher Group 0
Web Hosting Made Personal
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Web Hosting Made Personal

Determining where to host your website and email is a big decision. The most common choice is a...

The Karcher Group 0
Is Your Business Ready for the Internet of Things?
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Is Your Business Ready for the Internet of Things?

Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together...

Molly McDougal 0
Search Engine Optimization: Expectations vs. Reality
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Search Engine Optimization: Expectations vs. Reality

A lot of our conversations with prospective clients start like this:

The Karcher Group 0
Using the Offseason to Grow Your Seasonal Business
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Using the Offseason to Grow Your Seasonal Business

We all know seasonal businesses should ramp up their marketing efforts in the months leading up to...

Molly McDougal 0
The Facebook News Feed is Changing. Now What?
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The Facebook News Feed is Changing. Now What?

Facebook announced they’re changing their news feed, and now the sky is falling. Or is it?

Darla Brown 0