DIGITAL MARKETING TRENDS & INSIGHTS
We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.
We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.
In the past, backlinks were the cornerstone of SEO strategies. Websites vied for the highest number...
Dennis Galbreath 0In today's rapidly evolving digital landscape, keeping your IT infrastructure up to date is not...
Todd Lint 0Whether you’re a local business or a larger company looking to break into a local market, digital...
Dennis Galbreath 0When it comes to IT management, businesses often face a choice between two distinct approaches:...
Todd Lint 0With over 30 years of experience across various industry verticals, including manufacturing,...
Todd Lint 0When it comes to marketing your business, the temptation to save money and rely on a tech-savvy...
Dennis Galbreath 0Hey there. My name is Dennis Galbreath, and I am a Digital Strategy Manager at TKG. I’ve had the...
Dennis Galbreath 0As a Digital Strategy Manager at TKG, I firmly believe that proper tracking and measurement are key...
Dennis Galbreath 0Are you looking for a solid digital marketing partner? It's important to know what to look for, but...
Kelsey Hochstetler 0Can you believe that it has almost been a year since the marketing world was turned upside down and...
Emily Weiss 0New marketing trends come along all the time, replaced by new and better tactics that yield...
Linda Beck 0In today's digital age, having a strong online presence is crucial for small businesses. With the...
Brian Kall 0As a seasoned Digital Strategy Manager at TKG, I've seen firsthand how Account-Based Marketing...
Dennis Galbreath 0In the fast-paced world of automotive repair, staying ahead of the curve is essential. With the...
Todd Lint 0With the easy accessibility to AI tools today, you have probably noticed that AI-generated audio...
Joe Oberster 0In a world of ever-changing trends and technology, businesses often find themselves torn between...
Molly McDougal 0In the dynamic landscape of modern business, having a reliable Managed Service Provider (MSP) is...
Todd Lint 0Your website is basically nothing without search engine optimization (SEO). You can build a...
Emily Weiss 0Welcome to the new year! Your optimism for 2024 is still sparkling in your champagne glass, and the...
Kelsey Hochstetler 0In the dynamic and digitally driven business environment, the role of Information Technology is...
Todd Lint 0We live in a digital age of constant scrolling, where everyone is vying for our attention. So, how...
Zoe Logston 0TKG's Smart Start series proves to be valuable when navigating the IT and customer relationship...
Alex Desberg 0Greetings, esteemed marketers and business growth aficionados! I'm Dennis Galbreath, a Digital...
Dennis Galbreath 0Market leaders are true to their brand. Your brand is the foundation of your digital strategy and...
Alex Desberg 0That’s a wrap. Now that your trade show is over, and you’ve packed up the booth, what’s next? Here...
Alex Desberg 0An Honest Conversation with Two Small Business Owners This year, Search Engine Land found that...
Rachel Whinnery 0In the ever-evolving landscape of social media, Twitter has stood as a leader, shaping...
Dennis Galbreath 0For years, Barbie has been a brand that has been struggling to keep up with a changing world. Sales...
Jen Barnby 0In the world of AI, website development has never been easier. But will it really deliver the...
Kelsey Hochstetler 0Your brand is more than a logo and a product. To create a successful online brand, all you need is...
Matt McComb 0Welcome, fellow digital diehards! Today, we're diving into the exciting world of PPC advertising...
Dennis Galbreath 0Five Questions to Ask to Ensure Integrity and Success In a world where productivity and efficiency...
Kelsey Hochstetler 0If you asked me in high school, or even college, what I wanted to do for a career, working at a...
Emily Weiss 0ChatGPT and other artificial intelligence programs seem to have everyone in a chokehold these days....
Rachel Whinnery 0As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often,...
The Karcher Group 0Anyone who has been in the business-to-business marketing space for any length of time knows...
Geoff Karcher 0HubSpot and Salesforce are both extremely versatile and popular CRM platforms that are used by...
Joe Goodman 0Artificial intelligence has been a hot topic for conversation lately and for good reason. The...
Dennis Galbreath 0If you haven’t looked into the stability and health of your cyber security technology lately, your...
Todd Lint 0If you’re a digital marketing client of TKG, you may have heard me mention Google’s recent updates...
Dennis Galbreath 0Our Best Tips for Phishing Email Prevention I was just revisiting a blog post I wrote that covered...
Todd Lint 0This post was released prior but has since been updated for 2023.
Jennifer Gross 0Hiring a marketing agency is a big investment. This is especially true if you’re a small business...
The Karcher Group 0We get it—IT is confusing. The number of tech-related acronyms seems to increase daily. But as a...
Thomas Karcher 0Let’s face it—making professional videos can be intimidating. There’s a lot that goes into them,...
Joe Oberster 0Have you heard of black hat SEO? No, it’s not a Marketing Guru donning a dapper hat. Black hat SEO...
Geoff Karcher 0HubSpot is incredibly powerful CRM software that can help you connect the dots between marketing...
Jennifer Gross 0Are you wondering how to find new employees and hire top talent? Upgrading your digital marketing...
Geoff Karcher 0As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in...
Joe Oberster 0If you’re into cars and have been on the Internet at all in the last few years, you already know...
Matt McComb 0Gone are the days of using multiple platforms to host and manage your website. Say goodbye to...
Jennifer Gross 03 things you didn't know you could do with HubSpot We all know we can use workflows for basic...
Jennifer Gross 0You don’t have to read this blog post to know the past year was one of the craziest of all time....
Cassidy Burger 0Marketing and sales teams have repeatedly run into the issue of misalignment.
The Karcher Group 0It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of...
Rick Brown 0If you regularly read this blog, you may sense that we are fairly particular about how we take care...
Geoff Karcher 0Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your...
Rick Brown 0E-commerce websites are some of the most fun to work on from a search engine optimization (SEO)...
Geoff Karcher 0One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a...
Geoff Karcher 0It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of...
Geoff Karcher 0Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even...
Ashley Ikeler 0In an era dominated by social media, it isn’t uncommon to hear business owners say they think...
Ashley Ikeler 0Having been in the SEO industry since before it was called the SEO industry, I continue to get a...
Geoff Karcher 0Search engine optimization is one of the most affordable forms of advertising and produces an...
The Karcher Group 0At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you...
Ashley Ikeler 0As creatives, we want to believe a good website is defined by the visual design elements used. But,...
The Karcher Group 0Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought...
Rachel Whinnery 0Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or...
The Karcher Group 0Good digital marketing revolves around one thing: knowing your target audience. In order to create...
Leanne Wicks 0We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...
Jennifer Gross 0This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...
The Karcher Group 0For many people, email marketing is a numbers game. They send over a huge number of emails just to...
The Karcher Group 0Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.
The Karcher Group 0If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...
Dirk Hayhurst 0Facebook is notorious for making changes to business pages with notifications that are easy to...
Kelley Gifford 0This comparison is not as apples-to-oranges as one might think. Outside of working in t
Emily Weiss 0One of the most important jobs your website can do is facilitate engagement with your a
The Karcher Group 0Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...
Ashley Ikeler 0Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who
Stoney deGeyter 0Here’s the thing.
Molly McDougal 0Before we dive into strategy, lets start with some assumptions about your ecommerce site:
The Karcher Group 0I can’t say I know it all. Not even close. But that excites me. It means every day, every...
Ashley Ikeler 0I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...
Ashley Ikeler 0"Target your audience."
Stoney deGeyter 0I’m not saying your website is lame. But, if it was your party invite to the world would people...
The Karcher Group 0Branding and web design are two of our favorite things here at TKG, so when they collided in a...
Ashley Ikeler 0Let’s play a quick game of “Would You Rather?”.
Ashley Ikeler 0There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...
Scott Keenan 0Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...
James Golden 0Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...
Leanne Wicks 0When it comes to social media, it’s important to be – you guessed it – social with your audience....
Molly McDougal 0If you’re doing anything on the web with your Ohio or North Carolina business, you probably know...
Linda Beck 0You may have read some articles that say that “no one reads their email anymore” or that “email is...
Darla Brown 0You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...
Molly McDougal 0The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...
The Karcher Group 0SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up...
Darla Brown 0As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to...
Molly McDougal 0A few years ago, we said content is king when it comes to marketing. Today, content is no longer...
Darla Brown 0Have you ever visited a website, downloaded an app or bought a product and had no idea how to use...
Molly McDougal 0We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just...
The Karcher Group 0