News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

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How to Choose the Best Digital Marketing Agency
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How to Choose the Best Digital Marketing Agency

Good digital marketing revolves around one thing: knowing your target audience. In order to create...

The Karcher Group 0
The Benefits of HubSpot and Marketing Automation
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The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...

Jennifer Gross 0
The Karcher Group Creates Unified Web Operations Team
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The Karcher Group Creates Unified Web Operations Team

The Karcher Group Merges IT and Development Teams to Create Better Web Operations Team

Ashley Ikeler 0
Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips

This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...

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Questions Your Digital Marketing Agency Should Have Asked
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Questions Your Digital Marketing Agency Should Have Asked

As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often,...

The Karcher Group 0
The Karcher Group Restructures For Growth
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The Karcher Group Restructures For Growth

The Karcher Group Announces Multiple Promotions Amid Continued Growth

Ashley Ikeler 0
The Karcher Group Names New Vice President
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The Karcher Group Names New Vice President

The Karcher Group (TKG) appoints Darla Brown as the agency’s Vice President of Digital Services.

The Karcher Group 0
3 Popular Email Marketing Mistakes That Make No Sense At All
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3 Popular Email Marketing Mistakes That Make No Sense At All

For many people, email marketing is a numbers game. They send over a huge number of emails just to...

The Karcher Group 0
20 Digital Marketing Hacks to Grow your Business
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20 Digital Marketing Hacks to Grow your Business

Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.

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The Karcher Group Hits A Home Run with New Hire
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The Karcher Group Hits A Home Run with New Hire

The Karcher Group (TKG) welcomes Dirk Hayhurst as a Digital Marketing Strategist for the company....

The Karcher Group 0
Create A Winning E-commerce Strategy
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Create A Winning E-commerce Strategy

If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...

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Two New Faces Join Web Development Team
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Two New Faces Join Web Development Team

The Karcher Group continues to grow their internal team with the hire of two employees: Jason Henry...

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COVID-19 Impact
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COVID-19 Impact

By this point you've heard plenty about COVID-19 so we'll go ahead and skip the hand washing...

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Preparing for the Transparency
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Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to...

Kelley Gifford 0
The Karcher Group Appoints Chief Financial Officer
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The Karcher Group Appoints Chief Financial Officer

Seasoned financial executive, Michael Stephan, joins TKG team

Ashley Ikeler 0
The Karcher Group Acquires NetTrack Marketing
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The Karcher Group Acquires NetTrack Marketing

Local digital marketing agency starts the year off with new acquisition

Ashley Ikeler 0
The Karcher Group Continues To Grow Internal Team
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The Karcher Group Continues To Grow Internal Team

Digital agency boosts video and sales teams with two new hires

Ashley Ikeler 0
What Do Theatre and Marketing Have in Common?
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What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

Emily Weiss 0
The Karcher Group Names Darla Brown as Creative Director
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The Karcher Group Names Darla Brown as Creative Director

Move allows digital agency to strengthen creative forces The Karcher Group (TKG), a dig

Ashley Ikeler 0
4 Unique Challenges of B2B Digital Marketing
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4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time

Stoney deGeyter 0
Buyer Personas and the 6 Reasons You Need Them
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Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...

Ashley Ikeler 0
11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

Stoney deGeyter 0
New Employees Join Growing Search and Advertising Team
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New Employees Join Growing Search and Advertising Team

New employees join the team to enhance areas of SEO and PPC   NORTH CANTON, Ohio, (July 15, 2019) —...

Ashley Ikeler 0
5 Best Marketing Automation Platforms of 2020
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5 Best Marketing Automation Platforms of 2020

This  post was first released in July of 2019 but has since been updated for 2020

Jennifer Gross 0
13 Reasons Why Your E-commerce Site Is Failing
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13 Reasons Why Your E-commerce Site Is Failing

Let's start with the givens: 

The Karcher Group 0
Inspired Marketing: Lessons from nature
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Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every...

Ashley Ikeler 0
One Powerful Development Team in the Making
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One Powerful Development Team in the Making

Senior team members take on new positions and new members join team to better serve clients NORTH...

The Karcher Group 0
Accessibility: Usability for all
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Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...

Ashley Ikeler 0
Big Changes for Three Senior Level Employees
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Big Changes for Three Senior Level Employees

Senior team members take on new positions to better serve clients The Karcher Group (TKG), a...

The Karcher Group 0
UX Party Essentials
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UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people...

The Karcher Group 0
Team Recognized for Service with Chair Circle
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Team Recognized for Service with Chair Circle

NORTH CANTON, Ohio, (April 16, 2019) — The Karcher Group (TKG) was recognized for their leadership...

The Karcher Group 0
Teamwork’s New Brand: The highlights and the bloopers
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Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a...

Ashley Ikeler 0
Telling Your Story with Images
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Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
Top Ways an SSL Protects Your Site Security and Search Authority
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Top Ways an SSL Protects Your Site Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...

Scott Keenan 0
The Importance of Site Speed and How to Optimize Yours
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The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...

James Golden 0
ADDYed a Few New Awards Around the Office
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ADDYed a Few New Awards Around the Office

Local agency honored as American Advertising Award winner The Karcher Group (TKG), a full-service

The Karcher Group 0
Three New Faces Join the TKG Team
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Three New Faces Join the TKG Team

The Karcher Group’s (TKG) recent acquisition

The Karcher Group 0
Why Users - Not Search Engines - Should Be Your Top Priority
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Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...

Leanne Wicks 0
Agencies Join Forces to Create a Digital Marketing Powerhouse
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Agencies Join Forces to Create a Digital Marketing Powerhouse

Agencies join forces to create a digital marketing powerhouse We are proud to announce TKG's recent...

The Karcher Group 0
Four New Faces on Board at TKG
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Four New Faces on Board at TKG

Growing agency adds four team members to add capacity and enhance service

The Karcher Group 0
How-To Guide: Daily Facebook Community Management
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How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience....

Molly McDougal 0
The Creation of One Unified Creative Team
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The Creation of One Unified Creative Team

Agency aligns creative resources and promotes from within, while adding several new jobs

The Karcher Group 0
Linda Beck Joins Team As Content Strategist
News

Linda Beck Joins Team As Content Strategist

Agency welcomes content strategist Linda Beck North Canton, (October 30, 2018) – The Ka

The Karcher Group 0
Agency Welcomes Full Stack Developer Alex Standiford
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Agency Welcomes Full Stack Developer Alex Standiford

Agency welcomes full stack developer Alex Standiford North Canton, (October 30, 2018) –

The Karcher Group 0
Why Email Marketing Should Still Be Part of Your Marketing Strategy
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Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is...

Darla Brown 0
Building a Digital Marketing Strategy (And Why It Matters)
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Building a Digital Marketing Strategy (And Why It Matters)

You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...

Molly McDougal 0
What a Veteran Taught TKG About Teams
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What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...

The Karcher Group 0
Your Digital Partner (Even if You're Not a Client)
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Your Digital Partner (Even if You're Not a Client)

As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to...

Molly McDougal 0
Five Types of Content and Where to Use Them
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Five Types of Content and Where to Use Them

A few years ago, we said content is king when it comes to marketing. Today, content is no longer...

Darla Brown 0
5 Reasons Your Social Media Efforts Aren’t “Working”
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5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just...

The Karcher Group 0
Five Local Search Mistakes You Want to Avoid
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Five Local Search Mistakes You Want to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a...

Molly McDougal 0
How to Address Negative Reviews
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How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He...

The Karcher Group 0
Kyle Obendorf Joins Team As VP of Sales and Marketing
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Kyle Obendorf Joins Team As VP of Sales and Marketing

Obendorf Brings Senior-Level Sales and Marketing Experience North Canton, (June 6, 2018

The Karcher Group 0
Who Owns Your Content (and Why Does it Matter)?
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Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all...

Darla Brown 0
Digital Marketing Discovery, Strategy and Measurement
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Digital Marketing Discovery, Strategy and Measurement

Developing a long-term partnership begins with knowing you, your business and your business goals....

Molly McDougal 0
What’s in a Website (and What Your Business Needs)
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What’s in a Website (and What Your Business Needs)

We hear it almost every day: a business owner needs a new website or a re-design and they have no...

Molly McDougal 0
The Karcher Group Hires Three New Digital Marketing/Content Specialists
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The Karcher Group Hires Three New Digital Marketing/Content Specialists

Claudia Miller, Megan Mars and Seth Kurzen Bring New Skills to The Karcher Group North

The Karcher Group 0
Why Online Reviews Matter (And How to Get Them)
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Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four...

The Karcher Group 0
Is Your Business Ready for the Internet of Things?
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Is Your Business Ready for the Internet of Things?

Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together...

Molly McDougal 0
Using the Offseason to Grow Your Seasonal Business
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Using the Offseason to Grow Your Seasonal Business

We all know seasonal businesses should ramp up their marketing efforts in the months leading up to...

Molly McDougal 0
The Karcher Group Brings On Two New Specialists
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The Karcher Group Brings On Two New Specialists

Emily Weiss and Sydney Taucher Bring Fresh Perspective and Marketing Know-How North Can

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20 Years of Driving Your Digital and Brand Strategy
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20 Years of Driving Your Digital and Brand Strategy

Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web

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