TKGenius.

DIGITAL MARKETING TRENDS & INSIGHTS

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

The Impact of Video Production on Today's Social Media World: Boosting Engagement and Sales
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The Impact of Video Production on Today's Social Media World: Boosting Engagement and Sales

In today’s digital landscape, video content reigns supreme. Platforms like Instagram, TikTok,...

Dexter Ponder 0
Jaguar - Our Take on a Rebrand
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Jaguar - Our Take on a Rebrand

It’s no secret that the recent Jaguar rebrand has seen mixed reviews in automotive media. The...

Matt McComb 0
7.5 Ways a High-Quality Brand Video Can Take Your Business to the Next Level

7.5 Ways a High-Quality Brand Video Can Take Your Business to the Next Level

In the dynamic realm of digital marketing, video content tends to reign supreme. Whether you’re a...

Rachel Whinnery 0
Unpacking Twitter's Rebranding to “X”: A Missed Opportunity for Strategic Cohesion
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Unpacking Twitter's Rebranding to “X”: A Missed Opportunity for Strategic Cohesion

In the ever-evolving landscape of social media, Twitter has stood as a leader, shaping...

Dennis Galbreath 0
Barbie World and Branding: Changing for the Better
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Barbie World and Branding: Changing for the Better

For years, Barbie has been a brand that has been struggling to keep up with a changing world. Sales...

Jen Barnby 0
The Importance of Branding in Digital Marketing: How to Build a Strong Brand Online
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The Importance of Branding in Digital Marketing: How to Build a Strong Brand Online

Your brand is more than a logo and a product. To create a successful online brand, all you need is...

Matt McComb 0
Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra
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Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra

If you’re into cars and have been on the Internet at all in the last few years, you already know...

Matt McComb 0
Teamwork’s New Brand: The highlights and the bloopers
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Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a...

Ashley Ikeler 0
Telling Your Story with Images
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Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
4 Ways to Start Using Video to Build your Brand
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4 Ways to Start Using Video to Build your Brand

Are you looking for some ways to get motion and video built into your brand? Here are four tips to...

The Karcher Group 0
3 Reasons You Need to Revisit Your Brand Strategy
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3 Reasons You Need to Revisit Your Brand Strategy

We see it all the time…clients think they have a great handle on their brand until we start asking...

Darla Brown 0
20 Years of Driving Your Digital and Brand Strategy
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20 Years of Driving Your Digital and Brand Strategy

Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web

The Karcher Group 0
Why Is Visual Marketing So Effective? Breaking It Down
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Why Is Visual Marketing So Effective? Breaking It Down

At first glance, it may seem like the world of online marketing is currently in the throes of...

The Karcher Group 0
Create an Appealing and Visually Connected Tagline
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Create an Appealing and Visually Connected Tagline

Great taglines are short, memorable, and visually connected to your logo. Think about it, when you...

The Karcher Group 0