In the dynamic realm of digital marketing, video content tends to reign supreme. Whether you’re a B2B company, a nonprofit or a B2C entity, incorporating a brand video into your marketing strategy can set you apart from your competitors—and bring you so much closer to your audience.
As the preferred digital partner for market leaders, TKG has observed firsthand the transformative power of visual storytelling through high-quality branding videos.
What is a brand video?
A branding video drives home the message of your brand story. It connects with your audience in a different way, with an indirect sales approach, while differentiating yourself from the competition.
In this blog post, we'll dive into 7.5 reasons why brand videos are so important and how they can elevate your brand to unimaginable heights.
1. Elevated Perception of Brand Quality
A picture is worth a thousand words. But a branding video? It's worth millions.
Whether you're showcasing product features, company culture or client testimonials, a video for branding allows you to present complex ideas in a compelling and easy-to-understand format. They can tell a story, convey emotions and create a lasting impression on your audience.
The current digital age is visually driven. According to studies, video content was estimated to account for 82% of all consumer internet traffic in 2022. This isn't just about volume; it's about impact.
When you invest in high-quality video marketing, you’ll receive a huge return on investment through elevated perception. (Compared to using marketing dollars elsewhere, and assuming you already have established brand messaging and design.)
2. Get Better Qualifying Leads in a Shorter Amount of Time
A short video (and even photos) allows you to show a hell of a lot more information in a shorter amount of time compared to just words on a page. Video allows viewers to quickly comprehend what you’re trying to convey. This is especially true in the manufacturing industry and other highly technical businesses.
When your targeted audience can easily understand what you’re communicating while building an emotional connection, you’ll enjoy stronger brand loyalty, higher retention rates, more referrals, and better qualifying leads.
And if they can’t easily understand what you’re communicating? They’ll find one of your competitors who will better engage with them.
3. Build Trust and Credibility
For B2B companies, where long-term relationships are the linchpin of success, trust is everything. A well-crafted branding video can showcase not just what you do, but who you are. It can create an emotional bridge with your audience.
This is even more true compared to text on a page or still imagery in which nearly everything is left up to interpretation by the reader or viewer. A video for branding allows you to home in on your specific message and tone through art design, music, movement and so on.
Going even deeper, it creates emotional connections to your brand by showing that you understand your audience’s pain points and have unique solutions to solve them.
In today’s competitive market, trust and loyalty are paramount.
What should a brand video include?
Eight aspects a branding video should include are (1) brand name and logo, (2) mission and values, (3) your brand’s voice and tone, (4) compelling storytelling, (5) engaging visuals, (6) the thing that makes your business unique, (7) appeal to your audience personas, (8) and a strong call to action.
4. Complex Made Simple
B2B offerings, especially in sectors like manufacturing, technology and finance, can be intricate. A branding video can simplify complex ideas, making them digestible to your target audience.
Instead of wading through a 10-page whitepaper, a prospective client can watch a three-minute video and grasp the core value proposition. This simplicity can drastically reduce the sales cycle time. (Remember what we said about better qualifying leads in #2?)
At TKG, we can film on-site at your manufacturing plant or headquarters, as well as in the field with clients or during installations. And if that doesn’t tell the whole story, we use the latest technology in 3D, motion graphics and animation to round out the video.
Bonus! 4.5. Entertain While Educating
It's no secret - we retain information better when we're entertained. A branding video, crafted with expertise, can seamlessly meld information with entertainment, ensuring your brand message isn't just seen, but remembered.
Combined with a simple video explaining a complex topic, you’ll be raking in leads in no time.
5. Versatile Across All Platforms
From social media campaigns and website content to tradeshow booths, branding videos offer unparalleled versatility. A single video can be tailored for Instagram stories, LinkedIn posts or as the centerpiece at a bustling trade booth, maximizing reach and ROI.
An experienced video team can manipulate a high-quality branding video in many different ways, saving time and money. This adaptability ensures you're reaching your audience on their preferred platforms, with a consistent, high-quality message.
6. Increased Engagement
Speaking of platform versatility ... Whether it's on your website, social media or a trade show booth, a compelling branding video captures attention.
People are more likely to stop and watch a video versus continuing to scroll past images, quotes, essays and so on. (Especially when they can watch the full video right on the platform or website they’re on, without bouncing over to a different one.)
Compared to static content, videos are shared 12 times more on social media platforms. This increased shareability extends your brand's reach, creates more touchpoints and amplifies your brand message.
7. SEO Benefits
Search engines love video content. Websites with videos are 53 times more likely to land on the first page of Google than those without. This increased visibility can lead to higher click through rates, higher organic traffic, better engagement rates and ultimately more conversions.
A high-quality brand video usually appears on a homepage or other high-level navigation landing pages. However, if you create a video that needs its own page, be sure to add a video description, a CTA to watch it and potentially a transcript. This written information will also have a host of SEO benefits—especially when you optimize it with relevant keywords.
Offload and Elevate Your Video Production
For the overworked marketing manager, we get it - juggling multiple campaigns, strategies and platforms is overwhelming. Offloading the pressure of creating a high-quality brand video—and potentially all branded video content—to a partner like TKG doesn't just lighten your workload. It also supplements and amplifies the incredible work you're already doing in-house.
By partnering with us, you're ensuring that your brand's voice is not only heard but resonates. A branding video might just be the game-changer you're looking for.
Explore our video portfolio and see firsthand the difference we can make.