Not all photos and videos are created equal

Zoe Logston

Not all photos and videos are created equal

In the age of smartphones and social media platforms, our lives have become endlessly intertwined with digital content. From dusk until dawn, we ceaselessly scroll through feeds and timelines - rapidly consuming and sharing mass quantities of content. Every thought we think, every moment we capture, we instantaneously share with our digital communities. 

When creating and sharing digital content happens so effortlessly, one might wonder, "Why are people still hiring agencies to create photo and video content?" 

The answer is simple. Not all photos and videos are created equal. 


"Shot on iPhone" ... well ... with a lot of support 

Apple's infamous "Shot on iPhone" marketing campaign forever changed how the general public thinks about taking photos and videos. You would be hard-pressed to find a digital media professional who hasn't lost a potential job because the client has an iPhone and a spunky, young go-getter in the office. 

While iPhones and similar smartphones boast impressive capabilities, it's time to acknowledge that the phone's camera alone doesn't make the promotional footage look amazing. Professional lighting, lens adapters, gimbals, tripods, post-production editing and more all contribute to the image quality you see in advertisements. 

Don’t believe me? Check out Selena Gomez’s “Look at Her Now” music video that boasts being shot on an iPhone. Once you watch that, check out the behind-the-scenes video that shows what it took to make the footage look so amazing.  


The real magic happens behind the camera 

There are many factors in capturing visually stunning photos and videos. While it's easy to pick on smartphones, this is true of any camera. Even with a professional cinema camera, an inexperienced operator may capture the same level of messaging and imagery as a toddler on the run with their mom's phone. The difference in quality and impact comes from the creative minds driving the project. 

In a world utterly oversaturated with content, it takes a team of experts to create content that will make your audience stop doom scrolling and act. It takes an experienced writer and director to create a video that resonates with your audience and speaks to the nuances of why they should use your products or services.  

Expert cinematographers and photographers translate scripts and photography wish lists into impactful imagery that helps your audience understand your unique value. Set and costume designers create atmospheres that influence viewers' emotional reactions to your brand. Well-versed editors ensure everything comes together seamlessly so audiences experience fully immersive content that drives action and doesn't distract with out-of-place elements. And while all these talented people spend endless hours perfecting photos and videos, successful producers work to ensure clients never have to worry about the "magic" happening behind the scenes. 

But I don't want it to be a whole production. 

It can be easy to get stuck in an all-or-nothing mindset; however, like other marketing initiatives, photo and video productions are scalable. Whether you face time, budget or geographic limitations, well-trained video and photo professionals will work with you to find a solution that will satisfy your goals without hurting your wallet. 

At TKG, we’re not just a photo and video production vendor; we're your strategic partner - invested in the success of your project and your business. Check out how we’ve helped other businesses reach their goals with photo and video solutions. If you are interested in how professional photos and videos could impact your marketing efforts, let's talk.