Cassidy Burger: Social Media Intern to Content Specialist

The Karcher Group News

Cassidy Burger: Social Media Intern to Content Specialist

If you would’ve told me in high school that I’d be working in marketing, I wouldn’t believe you in the slightest. My plan had always been to strictly be a writer, with as little time as possible spent talking to others. I had always been painfully shy, the kind of shy where if you even looked at me and my face would get red. So, any job with a lot of collaboration was strictly out of the picture. Or so I thought.

Fast forward to my freshman year at Bowling Green State University where my academic advisor somehow convinced me to specialize in public relations. (Yes, the perfect career choice for somebody who doesn’t really want to talk to other people). But it was through those PR classes that I fell in love with the art of marketing. I knew early on in college that I wanted to help brands develop their stories and become bigger and more beautiful than they ever thought they could.

During undergrad, dozens of professors told us to never even consider working at an agency unless we wanted to work long hours and were willing to completely give up our social lives. Despite their warnings I knew I wanted to give agency life a try and 10 days after graduation my journey at TKG began as a Social Media Intern. Not even a month in I knew this place was different from the agencies my professors had warned me about. Everyone welcomed me with open arms and were incredibly patient as I transitioned from the only thing I’d ever known, being a student, to working full-time.

Even as an intern I was treated as an official member of the team. I wasn’t doing coffee runs or just taking notes during meetings. My ideas were being heard and I was getting to bring them to life. My team members made it known that no idea or question was bad or stupid which was huge in helping me feel like my contributions actually mattered. When I was offered a full-time position only a month after interning, I knew there was no other place I’d rather be.

It's been nearly one year since I walked in those front doors as an intern, and I couldn’t be more thankful for the opportunities I’ve already been given. Looking back, I have grown so much more in a year than I ever thought I could. I’ve been pushed out of my comfort zone in all the best ways by taking part in important meetings and presentations, things I could have never seen myself doing even just a few years ago. TKG has shown that once timid girl she does have a voice and can do whatever she puts her mind to, a lesson I’ll take with me forever.

 - Cassidy Burger, Content Specialist at TKG

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