TKGenius.

DIGITAL MARKETING TRENDS & INSIGHTS

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

3 Ways I Used AI-Generated Voice Audio Without Compromising Human Connection
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3 Ways I Used AI-Generated Voice Audio Without Compromising Human Connection

With the easy accessibility to AI tools today, you have probably noticed that AI-generated audio...

Joe Oberster 0
How a Mix of Traditional and Digital Marketing Might Be the Key to Success
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How a Mix of Traditional and Digital Marketing Might Be the Key to Success

In a world of ever-changing trends and technology, businesses often find themselves torn between...

Molly McDougal 0
The Best SEO Checklist for 2024
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The Best SEO Checklist for 2024

Your website is basically nothing without search engine optimization (SEO). You can build a...

Emily Weiss 0
Marketing Trends for 2024
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Marketing Trends for 2024

Welcome to the new year! Your optimism for 2024 is still sparkling in your champagne glass, and the...

Kelsey Hochstetler 0
How to Cut Through the Noise on Social Media with Professional Video & Photo
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How to Cut Through the Noise on Social Media with Professional Video & Photo

We live in a digital age of constant scrolling, where everyone is vying for our attention. So, how...

Zoe Logston 0
Smart Start Recap: Navigating the Complex Landscape of IT & CRM Platforms
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Smart Start Recap: Navigating the Complex Landscape of IT & CRM Platforms

TKG's Smart Start series proves to be valuable when navigating the IT and customer relationship...

Alex Desberg 0
The Synergy Between Demand Generation and Lead Generation: A Vital Strategy for Growing Companies
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The Synergy Between Demand Generation and Lead Generation: A Vital Strategy for Growing Companies

Greetings, esteemed marketers and business growth aficionados! I'm Dennis Galbreath, a Digital...

Dennis Galbreath 0
Join Us for Smart Start: Mastering Trade Show Excellence

Join Us for Smart Start: Mastering Trade Show Excellence

Trade shows stand out as powerful opportunities to showcase products, network with industry leaders...

TKG 0
The Role of Digital Marketing in Revenue Generation

The Role of Digital Marketing in Revenue Generation

In the ever-evolving landscape of modern business, digital marketing has emerged as a potent...

Alex Desberg 0
7.5 Ways a High-Quality Brand Video Can Take Your Business to the Next Level

7.5 Ways a High-Quality Brand Video Can Take Your Business to the Next Level

In the dynamic realm of digital marketing, video content tends to reign supreme. Whether you’re a...

Rachel Whinnery 0
Importance of Preserving Your Brand Through Consistency
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Importance of Preserving Your Brand Through Consistency

Market leaders are true to their brand. Your brand is the foundation of your digital strategy and...

Alex Desberg 0
Top 4 tips to make the most of your trade show follow-up
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Top 4 tips to make the most of your trade show follow-up

That’s a wrap. Now that your trade show is over, and you’ve packed up the booth, what’s next? Here...

Alex Desberg 0
Join Us for Smart Start: Technology & Platforms that Support Marketing & Operations

Join Us for Smart Start: Technology & Platforms that Support Marketing & Operations

Start your day with an engaging panel discussion about "Technology & Platforms that Support...

TKG 0
Why work with a professional writer when ChatGPT exists? (A case study)

Why work with a professional writer when ChatGPT exists? (A case study)

I totally get it. There is this new, incredibly powerful tool that can spit out content much faster...

Molly McDougal 0
Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey
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Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey

If you asked me in high school, or even college, what I wanted to do for a career, working at a...

Emily Weiss 0
8 Creative Ways to Use ChatGPT in Your Digital Marketing
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8 Creative Ways to Use ChatGPT in Your Digital Marketing

ChatGPT and other artificial intelligence programs seem to have everyone in a chokehold these days....

Rachel Whinnery 0
13 Questions Your Digital Marketing Agency Should Have Asked
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13 Questions Your Digital Marketing Agency Should Have Asked

As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often,...

The Karcher Group 0
4 Unique Challenges of B2B Digital Marketing
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4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time knows...

Geoff Karcher 0
Could ChatGPT Change the Future of Marketing?
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Could ChatGPT Change the Future of Marketing?

Artificial intelligence has been a hot topic for conversation lately and for good reason. The...

Dennis Galbreath 0
5 Best Marketing Automation Tools &  Platforms of 2023
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5 Best Marketing Automation Tools &  Platforms of 2023

This post was released prior but has since been updated for 2023.

Jennifer Gross 0
Working Toward the Collective Win This Holiday Season

Working Toward the Collective Win This Holiday Season

The Ultimate Northeast Ohio Gift Guide for 2022 As we look back on every holiday season we’ve had...

Cassidy Burger 0
The Karcher Group Expands Digital Marketing Agency with 7 New Team Members
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The Karcher Group Expands Digital Marketing Agency with 7 New Team Members

The Karcher Group, a digital marketing agency based in North Canton, Ohio, and Charlotte, North...

The Karcher Group 0
6 Reasons to Use a Local Digital Marketing Agency
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6 Reasons to Use a Local Digital Marketing Agency

Hiring a marketing agency is a big investment. This is especially true if you’re a small business...

The Karcher Group 0
Google Analytics 4

Google Analytics 4

We have been asked by a few clients how Google Analytics 4 (GA4) will impact their business. GA4...

Joe Helline 0
Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic

Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic

When it comes to HubSpot, it may be easier to list the things it cannot do than the things it can...

Jennifer Gross 0
Top 10 Reasons to Use HubSpot for Email Marketing

Top 10 Reasons to Use HubSpot for Email Marketing

At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer...

Jennifer Gross 0
So, You're Going to Be on Camera
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So, You're Going to Be on Camera

As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in...

Joe Oberster 0
Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra
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Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra

If you’re into cars and have been on the Internet at all in the last few years, you already know...

Matt McComb 0
Digital marketing... it's more important than ever
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Digital marketing... it's more important than ever

You don’t have to read this blog post to know the past year was one of the craziest of all time....

Cassidy Burger 0
The Karcher Group Adds 6 New Team Members as Local Agency Grows
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The Karcher Group Adds 6 New Team Members as Local Agency Grows

The Karcher Group, a digital marketing agency based in North Canton, Ohio, added six new team...

The Karcher Group 0
How to Use HubSpot to Align Your Sales and Marketing Teams
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How to Use HubSpot to Align Your Sales and Marketing Teams

Marketing and sales teams have repeatedly run into the issue of misalignment.

The Karcher Group 0
Call Tracking Helps Reduce that Uneasy Vegas Feeling
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Call Tracking Helps Reduce that Uneasy Vegas Feeling

It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of...

Rick Brown 0
Don’t gamble with your digital marketing
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Don’t gamble with your digital marketing

If you regularly read this blog, you may sense that we are fairly particular about how we take care...

Geoff Karcher 0
The Karcher Group Expands to North Carolina
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The Karcher Group Expands to North Carolina

Digital agency brings experience to growing Charlotte market.

Ashley Ikeler 0
Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO
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Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO

E-commerce websites are some of the most fun to work on from a search engine optimization (SEO)...

Geoff Karcher 0
SEO Prices for E-commerce Websites
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SEO Prices for E-commerce Websites

One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a...

Geoff Karcher 0
How much does SEO cost in 2021?
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How much does SEO cost in 2021?

It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of...

Geoff Karcher 0
6 Affordable Marketing Ideas for Small Businesses
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6 Affordable Marketing Ideas for Small Businesses

Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even...

Ashley Ikeler 0
7 Reasons to Have a Website for Your Small Business
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7 Reasons to Have a Website for Your Small Business

In an era dominated by social media, it isn’t uncommon to hear business owners say they think...

Ashley Ikeler 0
Is SEO Worth It in 2021?
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Is SEO Worth It in 2021?

Having been in the SEO industry since before it was called the SEO industry, I continue to get a...

Geoff Karcher 0
How SEO Costs Compare to Traditional Advertising
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How SEO Costs Compare to Traditional Advertising

Search engine optimization is one of the most affordable forms of advertising and produces an...

The Karcher Group 0
Staying Connected While Working From Home: 6 Ways to Improve Remote Communication
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Staying Connected While Working From Home: 6 Ways to Improve Remote Communication

At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you...

Ashley Ikeler 0
8 Web Design Tips for An Effective Website
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8 Web Design Tips for An Effective Website

As creatives, we want to believe a good website is defined by the visual design elements used. But,...

The Karcher Group 0
New Faces Onboard at The Karcher Group
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New Faces Onboard at The Karcher Group

Digital marketing agency welcomes two new employees to its Marketing and Sales teams.

Ashley Ikeler 0
7 Ways to Build Community Through Instagram
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7 Ways to Build Community Through Instagram

Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought...

Rachel Whinnery 0
Create Help & FAQ Pages That Actually DO Help
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Create Help & FAQ Pages That Actually DO Help

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or...

The Karcher Group 0
Andrea Deitrick Joins The Karcher Group Team
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Andrea Deitrick Joins The Karcher Group Team

The Karcher Group Welcomes Andrea Deitrick as Office Manager

Ashley Ikeler 0
How to Choose the Best Digital Marketing Agency
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How to Choose the Best Digital Marketing Agency

Good digital marketing revolves around one thing: knowing your target audience. In order to create...

Leanne Wicks 0
The Benefits of HubSpot and Marketing Automation
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The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...

Jennifer Gross 0
The Karcher Group Creates Unified Web Operations Team
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The Karcher Group Creates Unified Web Operations Team

The Karcher Group Merges IT and Development Teams to Create Better Web Operations Team

Ashley Ikeler 0
Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips

This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...

The Karcher Group 0
The Karcher Group Restructures For Growth
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The Karcher Group Restructures For Growth

The Karcher Group Announces Multiple Promotions Amid Continued Growth

Ashley Ikeler 0
The Karcher Group Names New Vice President
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The Karcher Group Names New Vice President

The Karcher Group (TKG) appoints Darla Brown as the agency’s Vice President of Digital Services.

The Karcher Group 0
3 Popular Email Marketing Mistakes That Make No Sense At All
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3 Popular Email Marketing Mistakes That Make No Sense At All

For many people, email marketing is a numbers game. They send over a huge number of emails just to...

The Karcher Group 0
20 Digital Marketing Hacks to Grow your Business
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20 Digital Marketing Hacks to Grow your Business

Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.

The Karcher Group 0
The Karcher Group Hits A Home Run with New Hire
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The Karcher Group Hits A Home Run with New Hire

The Karcher Group (TKG) welcomes Dirk Hayhurst as a Digital Marketing Strategist for the company....

The Karcher Group 0
Create A Winning E-commerce Strategy
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Create A Winning E-commerce Strategy

If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...

Dirk Hayhurst 0
Two New Faces Join Web Development Team
News

Two New Faces Join Web Development Team

The Karcher Group continues to grow their internal team with the hire of two employees: Jason Henry...

The Karcher Group 0
COVID-19 Impact
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COVID-19 Impact

By this point you've heard plenty about COVID-19 so we'll go ahead and skip the hand washing...

The Karcher Group 0
Preparing for the Transparency
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Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to...

Kelley Gifford 0
The Karcher Group Appoints Chief Financial Officer
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The Karcher Group Appoints Chief Financial Officer

Seasoned financial executive, Michael Stephan, joins TKG team

Ashley Ikeler 0
The Karcher Group Acquires NetTrack Marketing
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The Karcher Group Acquires NetTrack Marketing

Local digital marketing agency starts the year off with new acquisition

Ashley Ikeler 0
The Karcher Group Continues To Grow Internal Team
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The Karcher Group Continues To Grow Internal Team

Digital agency boosts video and sales teams with two new hires

Ashley Ikeler 0
What Do Theatre and Marketing Have in Common?
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What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

Emily Weiss 0
The Karcher Group Names Darla Brown as Creative Director
News

The Karcher Group Names Darla Brown as Creative Director

Move allows digital agency to strengthen creative forces The Karcher Group (TKG), a dig

Ashley Ikeler 0
Buyer Personas and the 6 Reasons You Need Them
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Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the...

Ashley Ikeler 0
11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts

Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who

Stoney deGeyter 0
New Employees Join Growing Search and Advertising Team
News

New Employees Join Growing Search and Advertising Team

New employees join the team to enhance areas of SEO and PPC NORTH CANTON, Ohio, (July 15, 2019) —...

Ashley Ikeler 0
13 Reasons Why Your E-commerce Site Is Failing
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13 Reasons Why Your E-commerce Site Is Failing

Before we dive into strategy, lets start with some assumptions about your ecommerce site:

The Karcher Group 0
Inspired Marketing: Lessons from nature
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Inspired Marketing: Lessons from nature

I can’t say I know it all. Not even close. But that excites me. It means every day, every...

Ashley Ikeler 0
One Powerful Development Team in the Making
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One Powerful Development Team in the Making

Senior team members take on new positions and new members join team to better serve clients NORTH...

The Karcher Group 0
Accessibility: Usability for all
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Accessibility: Usability for all

I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To...

Ashley Ikeler 0
Big Changes for Three Senior Level Employees
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Big Changes for Three Senior Level Employees

Senior team members take on new positions to better serve clients The Karcher Group (TKG), a...

The Karcher Group 0
UX Party Essentials
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UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people...

The Karcher Group 0
Team Recognized for Service with Chair Circle
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Team Recognized for Service with Chair Circle

NORTH CANTON, Ohio, (April 16, 2019) — The Karcher Group (TKG) was recognized for their leadership...

The Karcher Group 0
Teamwork’s New Brand: The highlights and the bloopers
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Teamwork’s New Brand: The highlights and the bloopers

Branding and web design are two of our favorite things here at TKG, so when they collided in a...

Ashley Ikeler 0
Telling Your Story with Images
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Telling Your Story with Images

Let’s play a quick game of “Would You Rather?”.

Ashley Ikeler 0
Top Ways an SSL Protects Your Website Security and Search Authority
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Top Ways an SSL Protects Your Website Security and Search Authority

There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe...

Scott Keenan 0
The Importance of Site Speed and How to Optimize Yours
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The Importance of Site Speed and How to Optimize Yours

Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to...

James Golden 0
ADDYed a Few New Awards Around the Office
News

ADDYed a Few New Awards Around the Office

Local agency honored as American Advertising Award winner The Karcher Group (TKG), a full-service

The Karcher Group 0
Three New Faces Join the TKG Team
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Three New Faces Join the TKG Team

The Karcher Group’s (TKG) recent acquisition

The Karcher Group 0
Why Users - Not Search Engines - Should Be Your Top Priority
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Why Users - Not Search Engines - Should Be Your Top Priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and...

Leanne Wicks 0
Agencies Join Forces to Create a Digital Marketing Powerhouse
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Agencies Join Forces to Create a Digital Marketing Powerhouse

Agencies join forces to create a digital marketing powerhouse We are proud to announce TKG's recent...

The Karcher Group 0
Four New Faces on Board at TKG
News

Four New Faces on Board at TKG

Growing agency adds four team members to add capacity and enhance service

The Karcher Group 0
How-To Guide: Daily Facebook Community Management
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How-To Guide: Daily Facebook Community Management

When it comes to social media, it’s important to be – you guessed it – social with your audience....

Molly McDougal 0
The Creation of One Unified Creative Team
News

The Creation of One Unified Creative Team

Agency aligns creative resources and promotes from within, while adding several new jobs

The Karcher Group 0
Linda Beck Joins Team As Content Strategist
News

Linda Beck Joins Team As Content Strategist

Agency welcomes content strategist Linda Beck North Canton, (October 30, 2018) – The Ka

The Karcher Group 0
Agency Welcomes Full Stack Developer Alex Standiford
News

Agency Welcomes Full Stack Developer Alex Standiford

Agency welcomes full stack developer Alex Standiford North Canton, (October 30, 2018) –

The Karcher Group 0
Why Email Marketing Should Still Be Part of Your Marketing Strategy
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Why Email Marketing Should Still Be Part of Your Marketing Strategy

You may have read some articles that say that “no one reads their email anymore” or that “email is...

Darla Brown 0
Building a Digital Marketing Strategy (And Why It Matters)
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Building a Digital Marketing Strategy (And Why It Matters)

You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up...

Molly McDougal 0
What a Veteran Taught TKG About Teams
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What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve...

The Karcher Group 0
Your Digital Partner (Even if You're Not a Client)
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Your Digital Partner (Even if You're Not a Client)

As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to...

Molly McDougal 0
Five Types of Content and Where to Use Them
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Five Types of Content and Where to Use Them

A few years ago, we said content is king when it comes to marketing. Today, content is no longer...

Darla Brown 0
5 Reasons Your Social Media Efforts Aren’t “Working”
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5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just...

The Karcher Group 0
Five Local Search Mistakes You Want to Avoid
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Five Local Search Mistakes You Want to Avoid

We may not always win your business, but at the very least, we want to make sure you work with a...

Molly McDougal 0
How to Address Negative Reviews
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How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He...

The Karcher Group 0
Kyle Obendorf Joins Team As VP of Sales and Marketing
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Kyle Obendorf Joins Team As VP of Sales and Marketing

Obendorf Brings Senior-Level Sales and Marketing Experience North Canton, (June 6, 2018

The Karcher Group 0
Who Owns Your Content (and Why Does it Matter)?
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Who Owns Your Content (and Why Does it Matter)?

You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all...

Darla Brown 0
Digital Marketing Discovery, Strategy and Measurement
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Digital Marketing Discovery, Strategy and Measurement

Developing a long-term partnership begins with knowing you, your business and your business goals....

Molly McDougal 0
What’s in a Website (and What Your Business Needs)
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What’s in a Website (and What Your Business Needs)

We hear it almost every day: a business owner needs a new website or a re-design and they have no...

Molly McDougal 0
The Karcher Group Hires Three New Digital Marketing/Content Specialists
News

The Karcher Group Hires Three New Digital Marketing/Content Specialists

Claudia Miller, Megan Mars and Seth Kurzen Bring New Skills to The Karcher Group North

The Karcher Group 0
Why Online Reviews Matter (And How to Get Them)
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Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four...

The Karcher Group 0
Is Your Business Ready for the Internet of Things?
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Is Your Business Ready for the Internet of Things?

Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together...

Molly McDougal 0
Using the Offseason to Grow Your Seasonal Business
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Using the Offseason to Grow Your Seasonal Business

We all know seasonal businesses should ramp up their marketing efforts in the months leading up to...

Molly McDougal 0
The Karcher Group Brings On Two New Specialists
News

The Karcher Group Brings On Two New Specialists

Emily Weiss and Sydney Taucher Bring Fresh Perspective and Marketing Know-How North Can

The Karcher Group 0
20 Years of Driving Your Digital and Brand Strategy
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20 Years of Driving Your Digital and Brand Strategy

Geoff Karcher founded The Karcher Group in 1997, the same year Google launched its web

The Karcher Group 0