Preparing for the Transparency
Facebook is notorious for making changes to business pages with notifications that are easy to miss. For instance, have you ever checked your...
Kelley Gifford 0What Do Theatre and Marketing Have in Common?
This comparison is not as apples-to-oranges as one might think. Outside of working in t
Emily Weiss 025+ Things You Should be Doing to Increase Audience Engagement
One of the most important jobs your website can do is facilitate engagement with your a
The Karcher Group 04 Unique Challenges of B2B Digital Marketing
Anyone who has been in the business-to-business marketing space for any length of time
Stoney deGeyter 0Buyer Personas and the 6 Reasons You Need Them
Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...
Ashley Ikeler 011 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who
Stoney deGeyter 010 Lessons a True Crime Comedy Podcast Can Teach Us About Branding
Here’s the thing.
Molly McDougal 05 Best Marketing Automation Platforms of 2020
This post was first released in July of 2019 but has since been updated for 2020
Jennifer Gross 013 Reasons Why Your E-commerce Site Is Failing
Before we dive into strategy, lets start with some assumptions about your ecommerce site:
The Karcher Group 0Inspired Marketing: Lessons from nature
I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn...
Ashley Ikeler 0Accessibility: Usability for all
I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement.
Ashley Ikeler 0How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience
"Target your audience."
Stoney deGeyter 0UX Party Essentials
I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?
The Karcher Group 0Teamwork’s New Brand: The highlights and the bloopers
Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we...
Ashley Ikeler 0Telling Your Story with Images
Let’s play a quick game of “Would You Rather?”.
Ashley Ikeler 0Top Ways an SSL Protects Your Website Security and Search Authority
There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up...
Scott Keenan 0The Importance of Site Speed and How to Optimize Yours
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another...
James Golden 0Why Users - Not Search Engines - Should Be Your Top Priority
Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just...
Leanne Wicks 0How-To Guide: Daily Facebook Community Management
When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post...
Molly McDougal 0Benefits of Digital Advertising
If you’re doing anything on the web with your Ohio or North Carolina business, you probably know that you should be leveraging digital advertising.
Linda Beck 0Why Email Marketing Should Still Be Part of Your Marketing Strategy
You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”
Darla Brown 0Building a Digital Marketing Strategy (And Why It Matters)
You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up drywall and lay flooring, but no one likes...
Molly McDougal 0What a Veteran Taught TKG About Teams
The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are...
The Karcher Group 0What is SEO?
SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up in relevant Google search results.'
Darla Brown 0Your Digital Partner (Even if You're Not a Client)
As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to digital marketing horror stories. We're sure you've...
Molly McDougal 0Five Types of Content and Where to Use Them
A few years ago, we said content is king when it comes to marketing. Today, content is no longer king—it’s air. Good content is necessary for every...
Darla Brown 0User Experience is More Than Just a Buzzword
Have you ever visited a website, downloaded an app or bought a product and had no idea how to use it? How do I find the page I need? Where do I...
Molly McDougal 05 Reasons Your Social Media Efforts Aren’t “Working”
We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just not working.”
The Karcher Group 0Five Local Search Mistakes You Want to Avoid
We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.
Molly McDougal 0How to Address Negative Reviews
Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He was greeted by an email from HR announcing that...
The Karcher Group 0Who Owns Your Content (and Why Does it Matter)?
You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all the content that lives there is yours, too…right?
Darla Brown 04 Ways to Start Using Video to Build your Brand
Are you looking for some ways to get motion and video built into your brand? Here are four tips to get you started.
The Karcher Group 0Digital Marketing Discovery, Strategy and Measurement
Developing a long-term partnership begins with knowing you, your business and your business goals. It’s all part of our three-pronged approach to...
Molly McDougal 03 Reasons You Need to Revisit Your Brand Strategy
We see it all the time…clients think they have a great handle on their brand until we start asking a few key questions, like:
Darla Brown 0What’s in a Website (and What Your Business Needs)
We hear it almost every day: a business owner needs a new website or a re-design and they have no idea where to start.
Molly McDougal 0Why Online Reviews Matter (And How to Get Them)
When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four stars? We’ll let you think. Odds are, you haven’t....
The Karcher Group 0Web Hosting Made Personal
Determining where to host your website and email is a big decision. The most common choice is a large hosting provider like 1&1, GoDaddy or HostGator...
The Karcher Group 0Is Your Business Ready for the Internet of Things?
Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together people, process, data and things to make networked...
Molly McDougal 0Search Engine Optimization: Expectations vs. Reality
A lot of our conversations with prospective clients start like this:
The Karcher Group 0Using the Offseason to Grow Your Seasonal Business
We all know seasonal businesses should ramp up their marketing efforts in the months leading up to their busy season. But a landscaping company...
Molly McDougal 0