Preparing for the Transparency
Facebook is notorious for making changes to business pages with notifications that are easy to miss. For instance, have you ever checked your...
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What Do Theatre and Marketing Have in Common?
This comparison is not as apples-to-oranges as one might think. Outside of working in t
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25+ Things You Should be Doing to Increase Audience Engagement
One of the most important jobs your website can do is facilitate engagement with your a
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4 Unique Challenges of B2B Digital Marketing
Anyone who has been in the business-to-business marketing space for any length of time
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Buyer Personas and the 6 Reasons You Need Them
Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who
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5 Best Marketing Automation Platforms of 2020
This post was first released in July of 2019 but has since been updated for 2020
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13 Reasons Why Your E-commerce Site Is Failing
Before we dive into strategy, lets start with some assumptions about your ecommerce site:
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Inspired Marketing: Lessons from nature
I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn...
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Accessibility: Usability for all
I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement.
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How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience
"Target your audience."
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UX Party Essentials
I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?
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Teamwork’s New Brand: The highlights and the bloopers
Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we...
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Top Ways an SSL Protects Your Website Security and Search Authority
There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up...
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The Importance of Site Speed and How to Optimize Yours
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another...
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Why Users - Not Search Engines - Should Be Your Top Priority
Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just...
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How-To Guide: Daily Facebook Community Management
When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post...
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Benefits of Digital Advertising
If you’re doing anything on the web with your Ohio or North Carolina business, you probably know that you should be leveraging digital advertising.
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Why Email Marketing Should Still Be Part of Your Marketing Strategy
You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”
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Building a Digital Marketing Strategy (And Why It Matters)
You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up drywall and lay flooring, but no one likes...
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What a Veteran Taught TKG About Teams
The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are...
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What is SEO?
SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up in relevant Google search results.'
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Your Digital Partner (Even if You're Not a Client)
As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to digital marketing horror stories. We're sure you've...
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Five Types of Content and Where to Use Them
A few years ago, we said content is king when it comes to marketing. Today, content is no longer king—it’s air. Good content is necessary for every...
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User Experience is More Than Just a Buzzword
Have you ever visited a website, downloaded an app or bought a product and had no idea how to use it? How do I find the page I need? Where do I...
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5 Reasons Your Social Media Efforts Aren’t “Working”
We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just not working.”
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Five Local Search Mistakes You Want to Avoid
We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.
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How to Address Negative Reviews
Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He was greeted by an email from HR announcing that...
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Who Owns Your Content (and Why Does it Matter)?
You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all the content that lives there is yours, too…right?
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4 Ways to Start Using Video to Build your Brand
Are you looking for some ways to get motion and video built into your brand? Here are four tips to get you started.
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Digital Marketing Discovery, Strategy and Measurement
Developing a long-term partnership begins with knowing you, your business and your business goals. It’s all part of our three-pronged approach to...
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3 Reasons You Need to Revisit Your Brand Strategy
We see it all the time…clients think they have a great handle on their brand until we start asking a few key questions, like:
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What’s in a Website (and What Your Business Needs)
We hear it almost every day: a business owner needs a new website or a re-design and they have no idea where to start.
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Why Online Reviews Matter (And How to Get Them)
When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four stars? We’ll let you think. Odds are, you haven’t....
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Web Hosting Made Personal
Determining where to host your website and email is a big decision. The most common choice is a large hosting provider like 1&1, GoDaddy or HostGator...
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Is Your Business Ready for the Internet of Things?
Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together people, process, data and things to make networked...
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Search Engine Optimization: Expectations vs. Reality
A lot of our conversations with prospective clients start like this:
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Using the Offseason to Grow Your Seasonal Business
We all know seasonal businesses should ramp up their marketing efforts in the months leading up to their busy season. But a landscaping company...
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Happy employees = Successful clients