How SEO Costs Compare to Traditional Advertising
Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The...
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Staying Connected While Working From Home: 6 Ways to Improve Remote Communication
At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you would still rather eat rocks than ever return to...
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8 Web Design Tips for An Effective Website
As creatives, we want to believe a good website is defined by the visual design elements used. But, that’s simply not the case. A beautiful website...
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7 Ways to Build Community Through Instagram
Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought leaders and organizations. The more successful users...
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Create Help & FAQ Pages That Actually DO Help
Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or many pages. Building up these sections of your...
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How to Choose the Best Digital Marketing Agency
Good digital marketing revolves around one thing: knowing your target audience. In order to create marketing that works, you have to know who your...
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The Benefits of HubSpot and Marketing Automation
We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we couldn’t be more excited! We got a trophy and...
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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing stand out.” The tip used there is below along with...
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3 Popular Email Marketing Mistakes That Make No Sense At All
For many people, email marketing is a numbers game. They send over a huge number of emails just to receive a few responses. This is why they are...
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20 Digital Marketing Hacks to Grow your Business
Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.
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Create A Winning E-commerce Strategy
If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that the seismic shift in consumer spending from brick...
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Preparing for the Transparency
Facebook is notorious for making changes to business pages with notifications that are easy to miss. For instance, have you ever checked your...
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What Do Theatre and Marketing Have in Common?
This comparison is not as apples-to-oranges as one might think. Outside of working in t
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25+ Things You Should be Doing to Increase Audience Engagement
One of the most important jobs your website can do is facilitate engagement with your a
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Buyer Personas and the 6 Reasons You Need Them
Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...
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11 Ways to Get Maximum Efficiency from Your SEO Team's Efforts
Everyone knows Deadpool. Scratch that. Everyone who's not living under a rock knows who
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13 Reasons Why Your E-commerce Site Is Failing
Before we dive into strategy, lets start with some assumptions about your ecommerce site:
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Inspired Marketing: Lessons from nature
I can’t say I know it all. Not even close. But that excites me. It means every day, every conversation, every adventure is an opportunity to learn...
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Accessibility: Usability for all
I spent a vast majority of my third-grade year in a wheelchair because of a trampoline accident. To say things were hard would be an understatement.
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How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience
"Target your audience."
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UX Party Essentials
I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?
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Teamwork’s New Brand: The highlights and the bloopers
Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we...
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Top Ways an SSL Protects Your Website Security and Search Authority
There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up...
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The Importance of Site Speed and How to Optimize Yours
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another...
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Why Users - Not Search Engines - Should Be Your Top Priority
Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just...
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How-To Guide: Daily Facebook Community Management
When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post...
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Benefits of Digital Advertising
If you’re doing anything on the web with your Ohio or North Carolina business, you probably know that you should be leveraging digital advertising.
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Why Email Marketing Should Still Be Part of Your Marketing Strategy
You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”
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Building a Digital Marketing Strategy (And Why It Matters)
You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up drywall and lay flooring, but no one likes...
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What a Veteran Taught TKG About Teams
The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are...
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What is SEO?
SEO stands for search engine optimization which is a fancy way of saying 'helping websites show up in relevant Google search results.'
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Your Digital Partner (Even if You're Not a Client)
As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to digital marketing horror stories. We're sure you've...
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Five Types of Content and Where to Use Them
A few years ago, we said content is king when it comes to marketing. Today, content is no longer king—it’s air. Good content is necessary for every...
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User Experience is More Than Just a Buzzword
Have you ever visited a website, downloaded an app or bought a product and had no idea how to use it? How do I find the page I need? Where do I...
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5 Reasons Your Social Media Efforts Aren’t “Working”
We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just not working.”
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Five Local Search Mistakes You Want to Avoid
We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.
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How to Address Negative Reviews
Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He was greeted by an email from HR announcing that...
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Who Owns Your Content (and Why Does it Matter)?
You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all the content that lives there is yours, too…right?
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Happy employees = Successful clients