TKGenius.

From Stark County to HubSpot: What I’ve Learned About Manufacturing Sales

I grew up in Stark County, Ohio, surrounded by manufacturing companies. They were...

How We Use AI to Help Our Clients

Artificial intelligence is a popular buzzword in today’s digital landscape. It can be used for...

What Guides Us: The Core of TKG

If you’ve ever worked with TKG, you know we don’t just build websites, launch marketing campaigns...

Why Pay-Per-Click Advertising Should Be Part of Your Digital Strategy

Are your current marketing efforts generating leads or sales? Or does it feel like you’re missing...

Why Hiring TKG Gives You a Full Team for the Cost of One Employee

When you're thinking about expanding your business’s marketing efforts, your first instinct might...

Can Digital Marketing Really Help Manufacturers That Sell Through Dealers?

I’ve been at TKG for over a decade, and this is one of the most common challenges we hear from...

How TKG Lives Its Core Values

As a people company, our core values matter. They are guiding lights for how we show up for each...

Why Sales Teams Need Both Prospecting and Digital Marketing

You may be thinking, “Why should I be prospecting if I’m utilizing digital marketing to gain...

TKG’s Top 5 Favorite Office Visitors

In the interest of setting expectations, if you were hoping for the internet’s most insightful...

Fractional CIO Services: Executive IT Leadership Without the Full-Time Cost

In today’s fast-paced, technology-driven business environment, organizations must leverage IT not...

How Google Gemini is Impacting Organic Traffic and Changing Digital Marketing

Google's latest AI model, Gemini, is poised to redefine the landscape of search, content discovery...

Gregory Industries Rebrand Evolution

In late 2019, Gregory Industries was in need of a rebrand to freshen up their image. Their current...

Marketing Mastermind: Things to Learn from Taylor Swift’s Marketing and How to Apply It to Your Business

Taylor Swift has been a focal point in pop culture for years. To date, she has released 11 studio...

The Impact of Video Production on Today's Social Media World: Boosting Engagement and Sales

In today’s digital landscape, video content reigns supreme. Platforms like Instagram, TikTok,...

The TikTok Ban: The Greatest Marketing Scheme for a Social Media Platform

The controversy surrounding TikTok, including discussions of bans in various countries, might seem...

Jaguar - Our Take on a Rebrand

It’s no secret that the recent Jaguar rebrand has seen mixed reviews in automotive media. The...

From Search to Sale: How HubSpot Tracks and Optimizes the Entire Customer Journey

HubSpot’s collection of integrated data tracking tools can observe the customer lifecycle, from the...

3 Marketing Trends to Ditch in 2025 and What to Replace Them With

As we ring in the new year, make a resolution to ditch outdated marketing trends. You want to be...

Leveraging Marketing Data for Your Sales Team

Marketing data is a key resource for your sales team. Analyzing marketing data can help your sales...

Google Gemini and Apple Intelligence: The future of AI

Google and Apple, two of the biggest powerhouses in technology, have both recently rolled out their...

Top 6 Google AI Fails and Their Impact on SEO

Google AI is making impressive advancements and playing an increasingly important role in search...

Are Backlinks So 2015 SEO? How Backlinks Have Become a Key SEO Factor . . . Again

In the past, backlinks were the cornerstone of SEO strategies. Websites vied for the highest number...

Why Upgrading Your IT Infrastructure with New Hardware and Operating Systems is Essential

In today's rapidly evolving digital landscape, keeping your IT infrastructure up to date is not...

6 Local Advertising Strategies for Promoting Local Businesses

Whether you’re a local business or a larger company looking to break into a local market, digital...

8 Reasons Why Managed IT Services Is Better for Your Business Than Break-Fix IT

When it comes to IT management, businesses often face a choice between two distinct approaches:...

TKG's Winning Combination of Lead Generation and Management

With over 30 years of experience across various industry verticals, including manufacturing,...

Why You Shouldn’t Use Your Nephew to Market Your Business

When it comes to marketing your business, the temptation to save money and rely on a tech-savvy...

CEO’s Checklist for Hiring a Digital Marketing Agency

Hey there. My name is Dennis Galbreath, and I am a Digital Strategy Manager at TKG. I’ve had the...

How to Build the Best Digital Marketing Report for Your Business

As a Digital Strategy Manager at TKG, I firmly believe that proper tracking and measurement are key...

What To Avoid When Looking for a Digital Marketing Agency

Are you looking for a solid digital marketing partner? It's important to know what to look for, but...

Are You Ready for Native GA4 Year Comparison Data?

Can you believe that it has almost been a year since the marketing world was turned upside down and...

Marketing Trends to Ditch in 2024 and Effective Tactics to Replace Them

New marketing trends come along all the time, replaced by new and better tactics that yield...

How to Build a Strong Online Presence for Your Local Small Business

In today's digital age, having a strong online presence is crucial for small businesses. With the...

What is Account-Based Marketing: A Strategist's Guide with TKG's Growth Flywheel

As a seasoned Digital Strategy Manager at TKG, I've seen firsthand how Account-Based Marketing...

Driving Innovation: The Fusion of Technology and Automobiles

In the fast-paced world of automotive repair, staying ahead of the curve is essential. With the...

3 Ways I Used AI-Generated Voice Audio Without Compromising Human Connection

With the easy accessibility to AI tools today, you have probably noticed that AI-generated audio...

How a Mix of Traditional and Digital Marketing Might Be the Key to Success

In a world of ever-changing trends and technology, businesses often find themselves torn between...

Beyond the Basics: 5 Signs Your MSP Truly Cares About Your Business

In the dynamic landscape of modern business, having a reliable Managed Service Provider (MSP) is...

The Best SEO Checklist for 2024

Your website is basically nothing without search engine optimization (SEO). You can build a...

Marketing Trends for 2024

Welcome to the new year! Your optimism for 2024 is still sparkling in your champagne glass, and the...

Top 10 Reasons Business Owners Need to Invest in an IT Partner

In the dynamic and digitally driven business environment, the role of Information Technology is...

How to Cut Through the Noise on Social Media with Professional Video & Photo

We live in a digital age of constant scrolling, where everyone is vying for our attention. So, how...

Smart Start Recap: Navigating the Complex Landscape of IT & CRM Platforms

TKG's Smart Start series proves to be valuable when navigating the IT and customer relationship...

The Synergy Between Demand Generation and Lead Generation: A Vital Strategy for Growing Companies

Greetings, esteemed marketers and business growth aficionados! I'm Dennis Galbreath, a Digital...

Importance of Preserving Your Brand Through Consistency

Market leaders are true to their brand. Your brand is the foundation of your digital strategy and...

Top 4 tips to make the most of your trade show follow-up

That’s a wrap. Now that your trade show is over, and you’ve packed up the booth, what’s next? Here...

The Struggle with Organic vs. Paid Social Media

An Honest Conversation with Two Small Business Owners This year, Search Engine Land found that...

Unpacking Twitter's Rebranding to “X”: A Missed Opportunity for Strategic Cohesion

In the ever-evolving landscape of social media, Twitter has stood as a leader, shaping...

Barbie World and Branding: Changing for the Better

For years, Barbie has been a brand that has been struggling to keep up with a changing world. Sales...

Wix ADI: Is It Worth the Hype?

In the world of AI, website development has never been easier. But will it really deliver the...

The Importance of Branding in Digital Marketing: How to Build a Strong Brand Online

Your brand is more than a logo and a product. To create a successful online brand, all you need is...

Improve your Digital Advertising ROI by Augmenting Your Ad Spend

Welcome, fellow digital diehards! Today, we're diving into the exciting world of PPC advertising...

Content Marketing with AI and Integrity

Five Questions to Ask to Ensure Integrity and Success In a world where productivity and efficiency...

Five Years. Five Lessons. What I’ve Learned on My Digital Marketing Journey

If you asked me in high school, or even college, what I wanted to do for a career, working at a...

8 Creative Ways to Use ChatGPT in Your Digital Marketing

ChatGPT and other artificial intelligence programs seem to have everyone in a chokehold these days....

13 Questions A Digital Marketing Agency Should Ask Your Business

As strange as it may sound, not every website development agency is focused on their client’s...

4 Unique Challenges of B2B Digital Marketing

Anyone who has been in the business-to-business marketing space for any length of time knows...

What Is the Best CRM in 2023: HubSpot vs. Salesforce

HubSpot and Salesforce are both extremely versatile and popular CRM platforms that are used by...

Could ChatGPT Change the Future of Marketing?

Artificial intelligence has been a hot topic for conversation lately and for good reason. The...

4 Types of Information Technology Security Your Business Should Improve Today

If you haven’t looked into the stability and health of your cyber security technology lately, your...

What is Google’s Algorithm and Why Should I Care About It?

If you’re a digital marketing client of TKG, you may have heard me mention Google’s recent updates...

How to Spot a Phishing Email: Top 5 Clues to Look For

Our Best Tips for Phishing Email Prevention I was just revisiting a blog post I wrote that covered...

5 Best Marketing Automation Tools &  Platforms of 2023

This post was released prior but has since been updated for 2023.

6 Reasons to Use a Local Digital Marketing Agency

Hiring a marketing agency is a big investment. This is especially true if you’re a small business...

4 Commonly Misconstrued IT Terms

We get it—IT is confusing. The number of tech-related acronyms seems to increase daily. But as a...

5 Potential Problems When Shooting Video on Location (And How to Prepare for Them)

Let’s face it—making professional videos can be intimidating. There’s a lot that goes into them,...

SEO oh no! 5 SEO Tactics to Throw Away – and What to Replace Them With

Have you heard of black hat SEO? No, it’s not a Marketing Guru donning a dapper hat. Black hat SEO...

Top 3 Ways HubSpot Helps You Connect the Dots Between Marketing & Reporting

HubSpot is incredibly powerful CRM software that can help you connect the dots between marketing...

How to Find New Employees Using 4 Digital Marketing Tactics

Are you wondering how to find new employees and hire top talent? Upgrading your digital marketing...

So, You're Going to Be on Camera

As a videographer, I often take photos or video of people who don’t spend a lot of time (if any) in...

Why Toyota's Brand Strategy Set the Stage for a Polarizing 2020 Supra

If you’re into cars and have been on the Internet at all in the last few years, you already know...

Benefits of the HubSpot CMS Hub

Gone are the days of using multiple platforms to host and manage your website. Say goodbye to...

3 Things You Didn’t Know About HubSpot

3 things you didn't know you could do with HubSpot We all know we can use workflows for basic...

Digital marketing... it's more important than ever

You don’t have to read this blog post to know the past year was one of the craziest of all time....

How to Use HubSpot to Align Your Sales and Marketing Teams

Marketing and sales teams have repeatedly run into the issue of misalignment.

Call Tracking Helps Reduce that Uneasy Vegas Feeling

It is said that nineteenth century retailing pioneer, John Wannamaker opined: “I know that 50% of...

Don’t gamble with your digital marketing

If you regularly read this blog, you may sense that we are fairly particular about how we take care...

Live Chat: A Solution for Custom Manufacturing

Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your...

Top 10 E-commerce Mistakes and Ways to Improve Your E-commerce SEO

E-commerce websites are some of the most fun to work on from a search engine optimization (SEO)...

SEO Prices for E-commerce Websites

One of the great things about leveraging SEO for e-commerce websites is that it’s easy to draw a...

How much does SEO cost in 2021?

It’s fair to say that search engine optimization (SEO) costs vary widely, based on a number of...

6 Affordable Marketing Ideas for Small Businesses

Truth be told, marketing is hard. And for small businesses with a smaller budget, it can be even...

7 Reasons to Have a Website for Your Small Business

In an era dominated by social media, it isn’t uncommon to hear business owners say they think...

Is SEO Worth It in 2021?

Having been in the SEO industry since before it was called the SEO industry, I continue to get a...

How SEO Costs Compare to Traditional Advertising

Search engine optimization is one of the most affordable forms of advertising and produces an...

Staying Connected While Working From Home: 6 Ways to Improve Remote Communication

At the beginning of the pandemic, the idea of working from home seemed exciting and new. Maybe you...

8 Web Design Tips for An Effective Website

As creatives, we want to believe a good website is defined by the visual design elements used. But,...

7 Ways to Build Community Through Instagram

Instagram has become an amazing marketing tool for a variety of businesses, influencers, thought...

Create Help & FAQ Pages That Actually DO Help

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or...

How to Choose the Best Digital Marketing Agency

Good digital marketing revolves around one thing: knowing your target audience. In order to create...

The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we...

Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips

This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing...

3 Popular Email Marketing Mistakes That Make No Sense At All

For many people, email marketing is a numbers game. They send over a huge number of emails just to...

20 Digital Marketing Hacks to Grow your Business

Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.

Create A Winning E-commerce Strategy

If you’ve not been paying attention to the steady rise of e-commerce, it would be easy to say that...

How Affiliate Networks Work

How Affiliate Networks Work Waking up at the crack of dawn. Logging on and doing tedious work for...

Preparing for the Transparency

Facebook is notorious for making changes to business pages with notifications that are easy to...

What Do Theatre and Marketing Have in Common?

This comparison is not as apples-to-oranges as one might think. Outside of working in t

25+ Things You Should be Doing to Increase Audience Engagement

One of the most important jobs your website can do is facilitate engagement with your a

7 Web Design Principles Designers Need to Know