RickVice President of Digital Marketing
Just a small-town, boy - born and raised in University Heights, Ohio (and still living there). Stints living in Detroit, MI and Miami, FL post-college helped him appreciate the Cleveland vibe that much more.
Rick is married to Ketti Finneran whom he met while walking around the block in Cleveland Heights. Their meeting is a great story - have him tell you some time. Ketti and Rick are proud parents of two adult children, Madison, a Community Health Care Worker in Cleveland and Gabriel, an actor based in New York City.
Rick is a 30+ year veteran of industrial and business-to-business marketing. He founded NetTrack Marketing after recognizing how severely under-served most industrial distributors and manufacturers were in accessing the type of marketing advice available to consumer-facing brands.
Where he gained his knowledge
Rick’s work life experience includes Marketing Manager for the Misco Refractometer Company and 12 years as an advertising sales representative for Thomas Register of American Manufacturers. The first website build Rick ever participated in was developed by - wait for it - Geoff Karcher while working for Thomas Register in the mid-1990s!
He recalls waiting expectantly to read (and, unfortunately print out) Danny Sullivan's “Search Engine Watch” articles in the late 1990s, which he used to teach himself basics of developing and marketing websites. Rick later attended and spoke at Danny's Search Engine Strategies conferences.
Skills and Expertise
- Strategic Planning
- Digital Marketing
- Search Engine Optimization (SEO) for B2B
- Pay-Per-Click (PPC) Ad Development
- Fact-Based Story Writing