Kelsey believes that the best content strategy uses both the head and the heart. Her experience in marketing research and analytics has made her a proponent of data-driven strategy, and her natural inclination for empathy helps to create content that connects with the reader.
Where she gained her knowledge
Kelsey received her bachelor's in communication with a minor in Spanish in 2011 and her MBA in 2020, but she is a firm believer that learning is valuable in its many forms. Whether a classroom or an office, in the U.S. or around the world, she believes that we can learn from everyone we meet.
Skills and Expertise
- Content Strategy