Strategic marketing and web-designThe Karcher Group provides industry-leading marketing solutions to help clients grow their businesses online. From brand strategy and web design to multi-channel marketing campaigns, we approach every project as a partnership to achieve real, measurable results.
To build an effective brand, it’s important to understand what your competitors are doing and what your customers need. We help you get to know your audience and interpret key insights to shape your story.
Branding without a strategy is like taking shots in the dark — not the best way to achieve success. Thoughtful planning and a research-backed strategy can guide the process and eliminate the (costly) guesswork.
Your brand is not just a logo, a set of colors or words on a page. It’s the story you tell about why you do what you do. Together, we’ll figure out your unique narrative and roll it out through captivating words and visuals.
The best brands are the brands with something to say. Once you know what your business stands for, key messages turn your audiences into believers. They tell the world what you do and why it matters.
We’ll help you streamline your visuals to become a household name. Whether you’re starting from scratch or simply looking for a refresh, we’ll align your fonts, colors, icons and branding, and document them in a single point of reference.
Creative marketing assets
Rebranding is the perfect time to revisit your letterhead, business cards and other marketing materials. Our creative team of writers and designers can get you crafting a consistent story both on and offline.
Word of mouth is key in establishing trust with your audiences. We’ll scour the internet for prominent influencers your customers already know and trust who can give your brand a boost.
Once we’ve narrowed in on your brand look, voice and position, we put it all in a creative brief to steer your future marketing efforts. Whether branding materials come from your team or ours, this guide keeps them all aligned.
User experience (UX) planning
When you’re designing your site, every decision should be made with the user in mind. We’ll help you find ways to create valuable experiences for your audience online, so they can’t resist coming back.
Programming and development
Not only do we make your website look great, we also make sure it works. No matter your functionality requirements, we build custom websites that are easy to use, engaging and ready for conversions.
Yes, your website needs to look professional, but it also needs to perform. Our full-stack developers are well versed in modern CMS platforms and integrations. Even if your website uses a platform we’ve never worked on, we’re willing to learn.
Motion graphics and animation
When words simply aren’t enough to convey your message, motion graphics can be a helpful storytelling tool. They are an effective showcase for products, features and benefits (plus, they look awesome).
Chances are, most of your website visitors are getting there on a mobile device. We take a mobile-first, responsive approach to web design, so you can be sure your website looks great on a desktop, a mobile phone and every screen in-between.
We give e-commerce businesses the tools they need to sell more online. Simple as that. We start with streamlined, user-friendly layouts and layer on strategic marketing solutions to build up your digital storefront.
Hosting and support
Our dedicated data services team can help with infrastructure and security installation as well as ongoing website hosting. In other words, we can make your website faster, more reliable and more secure.
We are a proud partner of Zoho, a customer relationship management (CRM) software provider that helps you sell smarter, better and faster online. If you want to improve sales and propel your growth online, we should talk.
From creative development to digital media buying, we can help build a tailored advertising strategy to meet your goals. Display, search, social – we do it all. And we monitor and adjust along the way to make sure every dollar is a dollar well spent.
Content and copywriting
When it comes to marketing, content is king. But we understand you may not have the time and resources to publish a continuous stream of original content in-house. That’s where our content strategists come in.
Search engine optimization
Even if your content is great, if it’s not showing up in search engines, it’s not working for you. That’s why we pair our content capabilities with a robust research and SEO team. Every page and post we publish is optimized to rise in search rankings.
If you’re not doing video, you’re missing out. Video is by far the most effective type of content for website users today. And good news, we’re finding new ways to make it even more affordable.
Once a customer shows they’re interested, it’s time to follow up with email marketing. We can help at every stage of the process, from list building and template setups to email creation and automation.
Social media marketing
Whether you’re active in the socialsphere or just starting out, you might have guessed – success on social doesn’t come easily. Over time, we’ll help you build a community of conversations, engagement and loyal brand advocates.
Analytics and reporting
We constantly measure and analyze everything we do. It all comes down to a simple question: Is it working? We take those insights and turn them into actionable steps to move toward (and then past) your goals.
Print and traditional
While we take a digital-first approach to our campaign strategies, for many of our clients, traditional marketing also makes sense. We are just as willing to design a billboard or brochure if it helps our clients reach their goals.