User Experience (UX) Planning

The first step in our process is to create a brand guide that outlines the visual and messaging aspects of your brand to make sure we're on target. This is an essential first step of a comprehensive UX plan, as it provides a consistent scope and guidelines for designers, content writers and developers. This includes developing a color palette, typography, visual style, tone of voice, and other brand elements, based on persona-driven targets created specifically for your audiences, that will be used throughout the website.

Once the brand guide has been established, our team of designers moves on to wireframe development. This involves creating a visual blueprint of the website's layout, including the placement of key elements such as menus, buttons, forms, and content blocks. We use visual, dynamically-linked sitemaps and wireframes to make sure your site uses the best informational structure and user flow for optimized conversions.

After the wireframes have been approved, we move on to the final layout stage. This involves the creation of the final design elements, including imagery, graphics, and visual details that bring the website to life. Our designers work closely with you and your team to ensure that the final design is aligned with your brand and business goals, while also delivering a visually appealing and intuitive experience for users. At TKG, we are committed to delivering exceptional user experiences for our clients and theirs!