"One of the best things that TKG has to offer is having a deep line-up of specialized people to execute every piece of their strategy"
They also had a domain name that was inconsistent with the brand. After careful consideration, we decided it was in their best long term interest to update their website look and feel and implement a domain transition plan. As anyone familiar with SEO will validate, changing domains is a very dangerous proposition that can devastate a website in the eyes of Google. We made it clear that despite implementing a ranking retention strategy to minimize the impact, they should still expect to see a drop in traffic and sales in the short term. They did initially but soon the traffic returned and they were gaining momentum. By the end of their first year of working with us:
End of first year
As our partnership with Slick Woody’s grew, they entrusted us with other aspects of their digital marketing including HubSpot marketing automation. Within months, email marketing was performing better than it ever had been:
Results of added email marketing
In year two they gave us the opportunity to manage their digital advertising campaigns on Google, Facebook, and Amazon. There is a big difference between “running PPC ads” and actively managing a multi-channel digital advertising strategy. Within months there was a dramatic uptick in performance. We increased their return on ad spend from less than 4:1 to 9:1 and their digital advertising quickly became a primary driver of a record year in sales. After two years of working together, we achieved the following:
Results from SEO, PPC & HubSpot together
With results like these, we earned the trust of their leadership team and look forward to delivering for them for decades to come. We can’t wait to watch this business continue to grow and dominate the cornhole and outdoor entertainment space.