Brand update & new web design for Canton Manufacturer.
Galvanizing a 100+ year old industrial company with a new look, improved website & full-scale digital marketing strategy
Gregory Industries is a fifth-generation manufacturing company located in Canton, Ohio. After several years of tremendous growth, they needed an updated brand that truly reflects their position in the four key industries they serve. We started with core messaging, logo, visuals, and tradeshow booth and print materials. We also built a new lead generation website chock full of new content, including both written and video, that features their updated look.
As we’ve gotten to know their primary decision-makers and deepened our partnership, we’ve learned about all the products they offer and have come to understand the nuances of each business sector. We can easily adapt their ongoing digital marketing strategy or nimbly create singular materials and projects. TKG has become an extension of their business as a one-stop-shop for digital and traditional marketing services.
Digital Marketing Goals
Before we started working together, the executive team was skeptical that leads could be generated from their site. We knew that an improved and optimized website would change their minds. Fast forward 12 months:
“The quality of volume leads for our department is exceeding our expectations. We are also showing up in Google for the phrases we want to. Keep doing whatever magic you're doing."
There were many legacy logos in use from multiple divisions when we audited their current branding efforts. Accordingly, we launched an entirely new visual identity that brought their four key divisions in alignment and unveiled the new branding at several national conferences.
We created a brand new website for Gregory that drew in many quality leads and improved their bottom line. Our SEO tactics brought in half of the leads, while PPC efforts brought in a quarter of them.
website visitors in 2 years
leads from PPC
leads from SEO
“We've been impressed in both the quantity and quality of the leads coming from webform submissions. Our strut division has converted a lot of these into orders, particularly OEM business, which is otherwise difficult for us to find."