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Integrated marketing, e-commerce website & brand strategy for an Ohio-based automotive detailing brand.

 

Since 1933, Canton, Ohio-based Professional Detailing Products (PDP) has served car detailing pros and enthusiasts alike with its line of professional-grade products. Their team came to TKG with a vision to increase e-commerce sales and boost overall revenue while establishing PDP as a go-to industry expert and thought leader. TKG helped them move the needle with an integrated marketing approach that included a new e-commerce website and a branding strategy.

Shopify e-commerce website design for automotive detailing products brand PDP

E-COMMERCE WEBSITE DESIGN 

PDP’s leaders knew they had an opportunity to grow revenue by increasing online sales of their professional, concentrated products. They also knew they couldn’t do that with their existing e-commerce website, which struggled with checkout issues, a subpar search function and general lack of good UX. They turned to TKG to create a user-friendly online shopping experience that would entice visitors to purchase. 

TKG designed and built a fully integrated online store using Shopify. The new e-commerce website design provided a clean user interface, responsive design and consistent product images, including 3D renders. To promote the new site, TKG employed digital marketing advertising and video campaigns, resulting in a 16% jump in revenue.

before and after comparison of PDP e-commerce website redesign improving UX and checkout experience

 

VIDEO PRODUCTION

 PDP recognized the value of video but lacked the internal resources to develop consistent content. TKG closed that gap with strategic video production, including a new brand video that debuted at the 2024 SEMA Show. The video highlighted PDP’s family-owned legacy while reinforcing the performance and integrity behind its products.

STORYBOARDS

TKG created detailed storyboards to plan PDP’s brand video before production. Each storyboard outlined shot composition, product interaction and key moments to ensure clarity, consistency and efficient filming.

video production storyboards for PDP brand video planning and shot composition
3D product rendering for automotive detailing products with consistent lighting and branding

 

 

 

3D PRODUCT RENDERS

To create a consistent, premium product presentation, TKG developed high-quality 3D renders to quickly build an image repository of PDP’s products. These renders: 

  • Ensured uniform backgrounds, lighting and angles across the product line
  • Helped Google index PDP’s products
  • Provided high-quality assets for paid advertising
  • Enabled the creation of new product visuals on demand, without having products present

THE PROCESS

Because many PDP products use the same container style, 3D rendering allowed TKG to create a flexible base model that could be quickly adapted across the product line by adjusting labels and fluid colors. 

process of creating 3D product renders using base model for scalable e-commerce visuals

 

 

PRINT & PRODUCT DESIGN

 To ensure a cohesive brand story, TKG designed product labels and tradeshow assets that aligned with the new website. TKG ensured the designs allowed PDP to stand out without being over-the-top, developing an instantly recognizable aesthetic from the store shelves to the tradeshow floor.

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SEMA 2025 BOOTH

PDP had a strong story to tell at SEMA 2025 following the launch of its iron remover products. Differentiated by odor-free formulas and extended dwell times for deeper contaminant penetration, the products required a booth presence that matched their innovation. TKG helped PDP present these launches within a streamlined, cohesive exhibit design, enabling the brand to stand out and attract more visitors on the show floor.

SEMA tradeshow booth design concept for automotive detailing brand PDP
SEMA booth design development process including layout and branding elements
PDP tradeshow booth at SEMA showcasing automotive detailing products and branding

PRODUCT LABEL UPDATE

TKG redesigned PDP’s product labels to create a more consumer-friendly brand presence while maintaining the credibility expected by professional detailers. The updated labels improved readability, clarified product use and delivered a more cohesive look across the product line. QR codes were integrated into each label, giving customers direct access to product videos and detailed product pages, extending the label’s value beyond the bottle and supporting education, engagement and purchase decisions.

redesigned product labels for automotive detailing products with QR codes and improved readability

RESULTS.

16%

Revenue increase over 2024

35%

Boost in online search interest (per Google Trends)

191%

Increase in website traffic

BRINGING IT ALL TOGETHER

From e-commerce and video to 3D rendering, print and tradeshow design, TKG delivered a fully integrated brand and e-commerce ecosystem for PDP. Each element was designed to work together, creating a consistent customer experience across digital channels, physical products and in-person events. The result was not just a stronger visual identity, but measurable growth in traffic, visibility and revenue, positioning PDP for continued success.

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