RSS MACLIN partnered with TKG when they wanted to increase their leads and position the organization as an industry thought leader. Located in Barberton, Ohio, RSS MACLIN is a global company that supports the can and bottle packaging industry. They provide maintenance, service, audits, products and training for can-seamers. Through the support of RSS MACLIN, food and beverage packaging production lines can run more efficiently with less downtime.
As a leader in the can-seamer industry, RSS MACLIN wanted to reach producers in the can and bottle industry to bring awareness to their services. TKG created a robust fourth quarter plan to meet RSS MACLIN’s goals with digital marketing.
RSS MACLIN wanted to increase qualified leads to draw attention to their high-quality services.
Creating a strong online presence would elevate RSS MACLIN as an industry thought leader.
TKG developed and implemented a digital advertising strategy to increase organic leads. This included a paid advertising campaign and website development.
TKG updated RSS MACLIN’s site with high-quality content, including blog posts, new pages and educational videos.
Purposeful planning and implementation resulted in a 61% increase in lead quality, 35.7% growth in lead generation and a 53.3% boost in organic traffic.
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