Rebrand and web design for leading Ohio CPA firm.

Leveraging their move to a new facility, we took a collaborative approach, involving our content and web design teams at the onset to create elements that better told the 415 Group story and connected with their target audiences. Imagery, fonts, colors and logos were all evaluated to put their best brand forward.

The modernized logo and simplistic but bold font choices were used to help show a culture dedicated to progress and fun while the minimal design and shapes symbolized an employee base focused around building financial confidence and stability for clients.

Completing the brand refresh paved the way for us to aid them in recruiting new talent by educating the community and prospective employees on who 415 Group is and what they stand for.

With updated image guidelines, we were able to elevate the brand to showcase the people of 415, the company culture and the real stories behind the employees who work there. This was strategically planned with a goal of showing the broader community who the leaders at 415 Group were in and outside the office.