Akron & Canton B2B Web Design Agency

Have you looked at your website lately? And we don’t mean simply clicking around—have you used a critical eye to test how a customer might move through your site? Maybe you know it’s time for a redesign since the last one was years ago. Or perhaps your customers are telling you it’s difficult to find products and services. If you’re starting to doubt the quality of your site, it’s time to chat with us.

With more than two decades of web design & development under our belts, we can help get your website where you want it to go. In fact, developing a B2B website and related marketing strategy will help you level up your business as a whole.

A thorough B2B website design and strategy will help make your site more user-friendly, increase your number of quality leads, and help your sales team quickly get the info they need.

B2C vs. B2B Website Design

At TKG, our partners work in both B2B and B2C (business-to-consumer) realms. We know how the marketing styles vary and what it takes to reach your target audience. When it comes to websites, B2B customers take a different journey throughout your landing pages and content.

Business-to-business brands focus on potential clients who need time and nurturing to make a decision. Because these customers are looking to invest in highly technical products and equipment, it’s important to convey that you have the solution to their problem and can help them implement it. Your site needs to offer as much information on your products and services as possible, while also giving users the ability to reach out with questions. Website users will turn into customers when they understand how their investment into your brand can evolve over time as their business grows.

Whether or not you’ve tried digital marketing in the past, we will work with you to formulate a thorough digital marketing strategy to bring real results to your company. We have numerous B2B partners in a variety of industries — so there’s a good chance we’re already familiar with yours.

Some of the industries we already have a deep knowledge of include:

Manufacturers
Dealerships, such as car, forklift and RV dealers
Professional services, such as law firms and CPA firms
Financial services
Healthcare providers and payers
Higher education and private schools

Custom B2B Websites

Strong, user-friendly websites are the foundation to successful digital marketing strategies. If you’re an established brand that needs an updated B2B website design, we can help. Or, if you’re a new business looking to develop an online presence, we can assist with that as well.

Wondering if it’s time for a new B2B website design? Ask yourself the following questions:

Is your site responsive across devices?
Does your website tell users what you do?
Does it tell users why they should choose you over competitors?
Is your site crashing more often than you care to remember?
Do your employees and customers struggle to navigate your site?
Do you get a headache looking at your graphics and font choices?

When it comes to designing a B2B website, our in-house designers and developers work closely with our marketing and content teams. Taking a holistic approach ensures that the technical aspects of your website work well, while each B2B web page design is tailored to visual aspects and page copy that create the foundation for capturing leads.

Your custom B2B website strategy will include various web design and development services:

Lead generation web design
Content management systems
Motion graphics and animation
Responsive web design
CRMs and Marketing Automation
User experience (UX) planning
Programming and web development
Hosting and support

As we’re getting your website into tip-top shape, we’ll also be working on your B2B website marketing strategy. This takes it all to the next level. Tactics like search engine optimization, content marketing, and others you’re about to read about below, will help better connect you to your core audience and potential customers.

More B2B Marketing Services

We offer an incredible array of components in our B2B ecommerce companies’ digital marketing strategies. Once we get to know your business, we’ll zero in on the tactics we think are necessary to find new leads and grow your revenue — while taking advantage of your new site’s capabilities.

Search Engine Optimization

With a newly redesigned website, you want both search engines and potential customers to find it. An SEO strategy can make that happen.

PPC/Digital Advertising

Drive the right traffic to your site through paid search and pay-per-click. This will help improve visitor quality, accelerate conversions, and grow your ROI.

Content Marketing

Your content – whether it’s updated with the website redesign or newly added — needs to stand out among the crowd. We’ll get you there with a unique content marketing strategy.

Social Media

We develop great social media marketing strategies built on compelling, customer-focused content that incorporates today’s best social media tactics.

Marketing Automation

Email and marketing automation are incredible ways to provide quality, targeted messaging to your audience. You’ll strategically interact with your customers based on their timing in the buyer's journey.

Custom B2B Web Design & Marketing Strategies

If you’re ready to level up your marketing strategy, let’s chat! We’ve been keeping up with marketing trends, changing algorithms, and new platforms for more than 25 years. So let us handle things—while you get back to doing what you do best.

We’d love to get to know you and your business.

Reach out today

Deep experience overcoming B2B Web Design challenges