Director of Marketing

Full-Time Employment Opportunity

Position Summary

As Director of Marketing, you will be the go-to person for marketing strategy, while also building and guiding the marketing team. This is a highly collaborative role with other departments at TKG, including Creative, Development, Projects, Sales and Accounts. It will be imperative for you to be able to lead the marketing team and direct the work at a high level, while leaning on your team to help execute where needed.

You will be expected to understand the goals of our clients and work alongside members of the Marketing Service Delivery team to incorporate multiple tactics and develop and deliver a comprehensive digital strategy customized to meet those goals.

Responsibilities:

  • Have a thorough understanding of core tactics, including SEO, Digital Advertising, Marketing Automation, Social Media and Content Marketing 
    • Ability to evaluate SEO effectiveness of a website and create a plan to increase organic results 
    • Ability to evaluate a digital advertising campaign and set a strategy to generate desired results 
    • Ability to evaluate and make strategic marketing automation recommendations 
    • Ability to evaluate and set social media strategy 
    • Ability to leverage analytics for decision-making purposes 
  • Attend SyncUp meetings and client kickoff meetings to understand client goals and make a plan for executing
  • Collaborate with the Sales/Account Management and Marketing Service Delivery teams to research, set and present digital marketing strategies for new clients
  • Evaluate existing clients when needed to update strategy and drive results, working closely with Projects team 
  • Define solutions that meet client goals 
  • Self-manage time against workload and capacity 
  • Thrive in a fast-paced agency environment 
  • Possess excellent presentation skills and experience developing presentations 
  • Offer solutions to help TKG improve and work smarter  
  • Solidify marketing team, providing leadership and working to build processes and better connect the team with client goals and deliverables
  • Build consistency in marketing deliverables among your team through templates and a standard for delivery  
  • Remain current as digital marketing trends evolve by following industry thought leaders and attending conferences
  • Integrate new opportunities into client strategies
  • This position reports to the VP of Digital Services and serves on the Marketing Service Delivery leadership team

Benefits

  • Health Insurance
  • Dental Included
  • Optional Vision coverage
  • Annual TKG contribution to your HSA Account
  • $30,000 in company-paid life insurance policies
  • 401k the first of the month after starting in this role
  • 5% company match on all employee contributions
  • Long Term Disability Coverage with premiums paid at 100%
  • Optional Short-Term Disability/Supplemental Life with payroll contribution
  • Paid PTO
  • Paid holidays
  • Hybrid work environment
  • Flexible work schedule

 

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To apply:

About The Karcher Group

The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e-commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads, and sales.