Head of Strategy.

About this position

The Head of Strategy leads the development of clear, insight-driven marketing strategies that drive measurable business results for our clients. This role bridges client advisory and internal team leadership, ensuring our work is aligned, data-informed and executed with purpose. The Head of Strategy also guides team members in strategic thinking, elevates our point of view and helps shape the agency’s strategic identity in the market.

KEY RESPONSIBILITIES

Strategic Client Leadership (External Focus: ~50%)

  • Serve as strategic lead on high-priority accounts and major campaigns.
  • Facilitate discovery, audience segmentation, messaging frameworks and channel approach recommendations.
  • Present strategy clearly and confidently to client stakeholders, including C-suite audiences.
  • Partner with Account Directors to drive quarterly and annual planning.
  • Ensure strategy ties directly to client business growth (pipeline, conversions, revenue, retention).
Internal Strategic Guidance (Internal Focus: ~50%)
  • Develop strategic playbooks, frameworks and briefing methodologies used across the agency.
  • Coach Account Directors, Creative Leads, Analysts and Strategists on strategic thinking.
  • Conduct strategy reviews to ensure campaign work ladders up to the core business objectives.
  • Lead internal planning meetings, brainstorms and performance review discussions.
  • Partner with Creative and Performance leads to maintain alignment through execution and optimization.

NEW BUSINESS & GROWTH

  • Collaborate with Business Development team to shape winning pitch strategies and proposal narratives.
  • Identify opportunities to expand scope or introduce new services within existing accounts.
  • Contribute strategic thought leadership for marketing content, webinars, events or case studies.

QUALIFICATIONS

  • 7–12+ years in digital, brand or integrated marketing strategy; agency experience strongly preferred.
  • Proven expertise connecting business goals to measurable marketing outcomes (not just tactics).
  • Strong fluency in core digital channels (paid media, social, SEO, content, web, CRM).
  • Excellent communicator who can make the complex simple and compelling.
  • Experience mentoring cross-functional teams and influencing without positional authority.
  • Confident in facilitating workshops and leading client executive conversations.

SUCCESS INDICATORS

  • Clients see us as a strategic partner, not just an execution vendor.
  • Teams deliver more cohesive, insight-backed campaigns with consistent strategic rationale.
  • Revenue grows inside accounts through thoughtful expansion recommendations.
  • Account teams feel more confident, supported and aligned in their strategic approach.
  • The agency’s positioning and strategic philosophy become clearer and more consistent.

BENEFITS

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Parental leave
  • Referral program
  • Vision insurance

JOB TYPE

  • Full-time
  • Monday - Friday
  • Work location: In person

TO APPLY:

Email your resume to careers@tkg.com
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ABOUT TKG

The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e-commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads and sales.