Web design & SEO for an Ohio manufacturer.

Wooster manufacturer leverages digital marketing and web design to generate leads

In a competitive space, companies need to reach their customers where they live — online. United Titanium is the leading manufacturer and supplier of specialty metal fasteners, fittings and custom parts. And they're located right here in Wooster Ohio. Working with an outdated website, their sales team struggled to reach new customers online, and current customers were unaware of the company’s impressive inventory and service center capabilities. A redesigned website with a fresh marketing strategy were critical.

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Visit Site

We developed a visual brand and redesigned their website to encompass United Titanium's important, expansive work. We develop a product builder and leveraged live chat in their web design, so customers would have multiple ways to make contact. Our digital strategy included shooting, producing and sharing high quality videos to help tell the story. We also initiated an SEO and digital advertising campaign to drive lead oriented traffic. The result: a better online experience for users and a growing number of leads.

Goals

Connect with customers

United Titanium had an incredible story to tell, but their website didn’t speak to the needs of their audience. We needed to craft a message and visual identity that would truly resonate. Then leveraging that strategy we designed a new website.

Do digital that delivers

Digital wasn’t a significant part of their sales process. They were relying on our team to show the value of online marketing through real, meaningful results.

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“The team at TKG really understands our industry and our business. Their recommendations are always spot-on, and we have complete confidence placing our marketing efforts in their capable hands."

Jeff Bigler

Chief Financial Officer, United Titanium

Strategy

Go beyond the nuts and bolts

Not only did we launch a highly-visual, interactive website, we elevated United Titanium’s entire brand to highlight the role they play in their customer stories.

Improve online ordering capabilities

To get their audience to convert online, we made it easier to talk to their team in real time. Now the website is seen as a sales tool, rather than a sales barrier.

RESULTS.

4,700+

leads in the past year

150+

live chat conversions each month

26%

increase in total traffic