Helping Rice's grow online
How we helped an established Ohio landscaper plant new roots with digital marketing
While enduring major changes in the landscaping industry, Rice’s Nursery & Landscaping knew it was time for their business to evolve. As they shifted their focus from products to partnerships, the company transformed from a community nursery to a premier landscaping company.
To effectively adjust their marketing, we quickly discovered that simple website updates wouldn’t be enough. We needed to elevate their entire brand identity. Together, we shortened their name to Rice’s, redesigned their existing logo and launched a new website to reflect the luxury company they had become. Rice’s was, and continues to be, North Canton's premier provider of custom, high-end landscapes. That was the story we needed to tell.
"This process is not for the faint of heart, but neither is business. We needed to change and TKG provided the guidance and tools to make that happen. Change is uncomfortable, clunky and a pain to do, period. My dad once told me ‘the world is changing all around you. Either you embrace the change or get left behind.’ We chose to embrace the change with a partner we trust – The Karcher Group."