Fallsway Equipment, an Ohio forklift dealer is well-known for their quality and service with lift trucks and other heavy equipment throughout the Midwest. So when they came to us after a less-than-stellar experience with a marketing company that made them leery of paid search and advertising efforts, we knew we had to take a different approach. We had to make sure they were still reaching the right individuals and generating leads with their website and search marketing efforts.
When building their new website, we leveraged a strategy with a keen eye on organic search traffic through quality content and a great user experience. Our goal from the outset was to restore their faith in search marketing because we know the opportunity it represents for both manufacturers and companies like Fallsway that serve the manufacturing base in Akron Ohio.