UX Party Essentials
I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?
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Teamwork’s New Brand: The highlights and the bloopers
Branding and web design are two of our favorite things here at TKG, so when they collided in a Teamwork rebranding initiative, you better believe we...
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Top Ways an SSL Protects Your Website Security and Search Authority
There’s nothing worse than putting sensitive information into a site and not knowing if it’s safe or if some Joe Schmo is going to start wracking up...
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The Importance of Site Speed and How to Optimize Yours
Is there anyone out there who enjoys waiting for a website to load? For me, the seconds seem to crawl by, I get irritated and then I click another...
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Why Users - Not Search Engines - Should Be Your Top Priority
Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just...
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How-To Guide: Daily Facebook Community Management
When it comes to social media, it’s important to be – you guessed it – social with your audience. So, if your current strategy on Facebook is to post...
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Why Email Marketing Should Still Be Part of Your Marketing Strategy
You may have read some articles that say that “no one reads their email anymore” or that “email is dead.”
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Building a Digital Marketing Strategy (And Why It Matters)
You wouldn’t build your house without a blueprint, would you? Sure, contractors know how to put up drywall and lay flooring, but no one likes...
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What a Veteran Taught TKG About Teams
The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are...
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Your Digital Partner (Even if You're Not a Client)
As we enter our twentieth year in business, it's safe to say we've heard it all when it comes to digital marketing horror stories. We're sure you've...
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Five Types of Content and Where to Use Them
A few years ago, we said content is king when it comes to marketing. Today, content is no longer king—it’s air. Good content is necessary for every...
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5 Reasons Your Social Media Efforts Aren’t “Working”
We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just not working.”
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Five Local Search Mistakes You Want to Avoid
We may not always win your business, but at the very least, we want to make sure you work with a digital partner that has your best interest in mind.
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How to Address Negative Reviews
Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He was greeted by an email from HR announcing that...
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Who Owns Your Content (and Why Does it Matter)?
You may be thinking, “This shouldn’t be a question.” Assuming your website or app is your own, all the content that lives there is yours, too…right?
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Digital Marketing Discovery, Strategy and Measurement
Developing a long-term partnership begins with knowing you, your business and your business goals. It’s all part of our three-pronged approach to...
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What’s in a Website (and What Your Business Needs)
We hear it almost every day: a business owner needs a new website or a re-design and they have no idea where to start.
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Why Online Reviews Matter (And How to Get Them)
When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four stars? We’ll let you think. Odds are, you haven’t....
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Is Your Business Ready for the Internet of Things?
Is Your Business Ready for the Internet of Things? Internet of Things (IoT): bringing together people, process, data and things to make networked...
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Using the Offseason to Grow Your Seasonal Business
We all know seasonal businesses should ramp up their marketing efforts in the months leading up to their busy season. But a landscaping company...
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Happy employees = Successful clients