News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.


If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.

5 Best Marketing Automation Tools &  Platforms of 2023

This post was released prior but has since been updated for 2023.

Jennifer Gross 0

Top 10 Reasons to Use HubSpot for Email Marketing

At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer relationship management (CRM) software features...

Jennifer Gross 0

3 Things You Didn’t Know About HubSpot

3 things you didn't know you could do with HubSpot We all know we can use workflows for basic things like sending a series of emails after someone...

Jennifer Gross 0

Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...

Ashley Ikeler 0