News, trends and marketing thoughts

We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.


If you want to see what has our wheels turning, check out our recent articles or join us for an upcoming event.
HubSpot vs Salesforce Graphic

What Is the Best CRM in 2023: HubSpot vs. Salesforce

HubSpot and Salesforce are both extremely versatile and popular CRM platforms that are used by businesses of all sizes, from local startups to...

Joe Goodman 0

5 Best Marketing Automation Tools &  Platforms of 2023

This post was released prior but has since been updated for 2023.

Jennifer Gross 0
Man Looking at HubSpot on His Laptop

Top 5 Reasons HubSpot Hubs Help You Nurture Customer Relationships During the Pandemic

When it comes to HubSpot, it may be easier to list the things it cannot do than the things it can do. This incredibly powerful CRM (customer...

Jennifer Gross 0

Top 10 Reasons to Use HubSpot for Email Marketing

At The Karcher Group, we have entered an intense love affair with HubSpot. This powerful customer relationship management (CRM) software features...

Jennifer Gross 0

Benefits of the HubSpot CMS Hub

Gone are the days of using multiple platforms to host and manage your website. Say goodbye to time-consuming and confusing processes and hello to...

Jennifer Gross 0

3 Things You Didn’t Know About HubSpot

3 things you didn't know you could do with HubSpot We all know we can use workflows for basic things like sending a series of emails after someone...

Jennifer Gross 0

How to Use HubSpot to Align Your Sales and Marketing Teams

Marketing and sales teams have repeatedly run into the issue of misalignment.

The Karcher Group 0

Live Chat: A Solution for Custom Manufacturing

Receiving a request for quotation (RFQ) is an absolute requirement of the sales process if your company’s solution or products must be designed...

Rick Brown 0

The Benefits of HubSpot and Marketing Automation

We’ve got news. We received word from HubSpot that we are now a Platinum Partner Agency and we couldn’t be more excited! We got a trophy and...

Jennifer Gross 0

Buyer Personas and the 6 Reasons You Need Them

Ever feel like your marketing campaigns resemble Adele singing her hit song, ‘Hello’? You know the line I’m talking about, “Hello from the outside /...

Ashley Ikeler 0