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We won’t always tell you what you want to hear, but we will always share what we know. It’s a mantra we call real talk, and it guides our honest approach to marketing and web design.

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The Karcher Group

Recent Posts

SEO

How SEO Costs Compare to Traditional Advertising

Search engine optimization is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). The...

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SEO

8 Web Design Tips for An Effective Website

As creatives, we want to believe a good website is defined by the visual design elements used. But, that’s simply not the case. A beautiful website...

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Learn

Create Help & FAQ Pages That Actually DO Help

Depending on the nature of your site, Help and FAQ’s (Frequently Asked Questions) can span a few or many pages. Building up these sections of your...

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Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips

This is an extension of tips provided for the CIO article “13 ways to make your inbound marketing stand out.” The tip used there is below along with...

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Questions Your Digital Marketing Agency Should Have Asked

As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In...

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email marketing
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3 Popular Email Marketing Mistakes That Make No Sense At All

For many people, email marketing is a numbers game. They send over a huge number of emails just to receive a few responses. This is why they are...

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20 Digital Marketing Hacks to Grow your Business

Hack. Marketer’s keep using that word but I'm not sure it means what they think it means.

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25+ Things You Should be Doing to Increase Audience Engagement

One of the most important jobs your website can do is facilitate engagement with your a

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13 Reasons Why Your E-commerce Site Is Failing

Before we dive into strategy, lets start with some assumptions about your ecommerce site: 

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UX Party Essentials

I’m not saying your website is lame. But, if it was your party invite to the world would people RSVP or throw it in the trash?

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Veteran_teams
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What a Veteran Taught TKG About Teams

The Karcher Group might have started as a few people in a basement, but from the beginning, we’ve always believed in the principle that things are...

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Social_not_working
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5 Reasons Your Social Media Efforts Aren’t “Working”

We hear it all the time: “We’re pouring a lot of time/effort/money into social media, and it’s just not working.”

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How to Address Negative Reviews

Here's the scenario - Joe's having a bad day. He slept through his alarm and was late to work. He was greeted by an email from HR announcing that...

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4 Ways to Start Using Video to Build your Brand

Are you looking for some ways to get motion and video built into your brand? Here are four tips to get you started.

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Why Online Reviews Matter (And How to Get Them)

When’s the last time you bought a product on Amazon or ate at a restaurant rated less than four stars? We’ll let you think. Odds are, you haven’t....

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Web Hosting Made Personal

Determining where to host your website and email is a big decision. The most common choice is a large hosting provider like 1&1, GoDaddy or HostGator...

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SEO_Expectations_vs_reality
SEO

Search Engine Optimization: Expectations vs. Reality

A lot of our conversations with prospective clients start like this:

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