Andrea

Digital Marketing Specialist

Andrea’s work can be summarized in three words: creative, research-driven and strategic. Her background in visual arts shapes her marketing mindset, inspiring creative ways to solve problems and stand out. Curious by nature, she loves researching online trends, social and cultural movements and new tools.  When she has an idea, she does her research, creates a strategic plan and, of course, has a backup plan too. 

As a digital marketing specialist, Andrea combines research, creativity and strategy to find meaningful ways to connect with audiences. She's also an advocate for accessible communication and enjoys translating complex information and jargon into clear, approachable language that everyone can understand.

Andrea, Digital Marketing Specialist at TKG, a Northeast Ohio digital marketing and IT agency Andrea, Digital Marketing Specialist focused on strategic communications at TKG

Where she gained her knowledge

Andrea earned her Bachelor of Arts in Strategic Communication from The Ohio State University, where she developed experience across a variety of communications disciplines and worked with real-world clients throughout her coursework.

Her professional background includes local government communications, where she worked on social media, public-facing content, media relations and accessible communications, as well as freelance communications strategy focused on branding, social media and content creation. Her experience in customer service has also strengthened her approach to communication and creative problem-solving.

Skills and Expertise

  • Crisis Communication
  • Strategic Planning
  • Creative Problem Solving
  • Customer Service
  • Audience Research
  • Press Release Writing

Certifications

When not at work, Andrea's life revolves around

  • Spending time with her three pets: Starly, a cockatiel, Sasha, a German shepherd-husky mix and Teddy, a golden retriever
  • Playing video games
  • Going to concerts
  • Creating art, including drawing, painting and photography

Little-known facts

  • She is bilingual and fluent in English and Romanian.
  • She is an avid collector of physical media, including DVDs, tapes and vinyl.
  • She has a second-degree black belt in taekwondo.

Favorite places on the web

Some of Andrea's favorite digital tools

  • Canva
  • Google Trends
  • Microsoft Office Suite