Digital Marketing Specialist.
About this position
As a Digital Marketing Specialist, you'll play a key role in bringing client strategies to life. Working alongside Digital Strategy Managers, Account Managers, Designers and Developers, you'll execute marketing initiatives that help our clients attract customers, generate leads and grow their businesses.
This role is ideal for someone who is naturally curious, detail-oriented and eager to learn. You'll have the opportunity to work across a variety of industries and digital marketing channels, including SEO, content marketing, paid advertising, social media, analytics and website optimization. No two days are exactly the same, and every project offers a chance to develop new skills and make a meaningful impact.
The ideal candidate enjoys solving problems, embraces data-driven decision making, takes pride in delivering high-quality work and is excited by the ever-changing world of digital marketing. At TKG, we value team players who are collaborative, accountable and always looking for ways to improve both their work and the client experience.
RESPONSIBILITIES
- Execute digital marketing initiatives that support client goals and strategic objectives
- Conduct keyword research, competitive analysis, and content optimization to improve search visibility and organic performance
- Create, optimize and publish content across websites, blogs, social media platforms and other digital channels
- Manage and optimize paid advertising campaigns across Google, Microsoft and social media platforms
- Monitor campaign performance and identify opportunities for improvement through data analysis and reporting
- Utilize tools such as Google Analytics, Google Search Console, Google Business Profile and other marketing platforms to evaluate results and inform recommendations
- Collaborate with strategy, creative, development and account management teams to ensure marketing efforts align with client goals
- Communicate professionally with clients as needed, providing updates and recommendations
- Manage multiple projects and priorities while consistently meeting deadlines
- Stay current on digital marketing trends, platform updates, AI tools and emerging technologies to continuously improve performance and efficiency
SKILLS & REQUIREMENTS
- Experience working within content management systems such as WordPress and other web platforms
- Strong written communication and content creation skills
- Analytical mindset with the ability to interpret performance data and make informed recommendations
- Google Analytics certification (GA4 preferred)
- Exceptional attention to detail and organizational skills
- Ability to manage multiple projects in a fast-paced, collaborative agency environment
- Self-motivated learner with a passion for digital marketing and emerging technologies
- Alignment with TKG's core values of Excellence, Integrity, Partnership, Family, Community and Fun
EXPERIENCE
- 3-5 years of hands-on experience planning, launching and optimizing digital advertising campaigns across Google Ads, LinkedIn Ads, programmatic display and paid social platforms.
- 3-5 years of experience in digital marketing, including SEO, content marketing, social media, paid advertising and website content management
BENEFITS
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
JOB TYPE
- Full-time
- Monday - Friday
- Work location: In person
TO APPLY:
ABOUT TKG
The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e-commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads and sales.
