Client Strategy Lead.
About this position
As a Client Strategy Lead (CSL), you will serve as a strategic leader and trusted advisor to both prospective and existing clients, playing a critical role in driving business growth and client success. This position blends consultative leadership, strategic thinking and performance accountability within a fast-paced agency environment.
On the Pitch Team, you will be instrumental in winning new business, partnering closely with the Creative Director to develop and present high-impact digital strategies that clearly align to client goals, KPIs and ROI. You will translate complex marketing concepts into compelling narratives that inspire confidence and drive decisions.
RESPONSIBILITIES
- Act as a trusted advisor to clients, guiding strategic direction and influencing key business decisions
- Lead the development of comprehensive digital marketing strategies aligned with client goals and growth objectives
- Oversee strategy execution to ensure alignment with intended outcomes and measurable success
- Co-lead pitch efforts alongside the Creative Director to secure new business
- Develop and deliver persuasive, insight-driven presentations tailored to prospective clients
- Translate data, research and strategy into clear, compelling business cases focused on ROI and KPIs
- Partner with Creative, Development and Account teams to prioritize and execute strategic initiatives
- Provide clear direction through project briefs and collaborate with Project Managers to ensure seamless delivery
- Lead internal review and approval processes to ensure all deliverables meet strategic intent and client expectations
- Own performance outcomes by monitoring KPIs, ROI and campaign effectiveness
- Analyze data to generate insights and continuously optimize strategies for improved results
- Prepare and present performance reports and strategic recommendations to clients
- Identify opportunities to expand client engagements, increase wallet share and support renewals
- Lead client meetings focused on performance, strategy and future opportunities
- Evaluate client satisfaction and relationship health (“heartbeat”), partnering with Account and Project Managers to proactively address risks
- Stay ahead of digital marketing trends and emerging technologies
- Continuously bring innovative ideas and new opportunities into client strategies
ACCOUNTABILITIES
- Client relationship health and retention
- Strategic direction and execution of digital marketing initiatives
- Achievement of client KPIs and ROI targets
- Quality and effectiveness of deliverables
- Contribution to new business growth
- Leadership and alignment of cross-functional teams
SKILLS & QUALIFICATIONS
- Strong expertise across digital marketing channels: SEO, Paid Media, Marketing Automation, Social, Content and Web Development
- Exceptional presentation and storytelling skills, with the ability to simplify complex concepts
- High emotional intelligence with the ability to “read the room” and adapt communication style
- Strategic thinker with strong analytical and decision-making capabilities
- Proven ability to thrive in a fast-paced, collaborative agency environment
- Hands-on experience with marketing automation tools, ad platforms, CMS and social media platforms
EXPERIENCE
- 5+ years of demonstrated success in digital marketing strategy, client leadership, campaign execution and pitch presentations. Management is a plus.
BENEFITS
- 401(k) with company matching
- Comprehensive health, dental and vision insurance
- Health Savings Account (HSA)
- Flexible work schedule
- Paid time off and parental leave
- Life insurance
- Employee referral program
JOB TYPE
- Full-time
- Monday - Friday
- Work location: In person
TO APPLY:
ABOUT TKG
The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e-commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads and sales.
