Search Engine Optimization
Does your site stand out in a crowd?
The Web, if you haven't noticed, is getting a bit crowded. A Google search for the keyphrase "web marketing" for instance returns over 100 million listings. Coupled with the fact that 80% of web searchers don't click beyond the first page of results, it's clear that Search Engine Optimization (SEO) is a must. Unless, of course, you enjoy Internet Oblivion (also known as Page 24 of the Google results).
A benefit of search engine optimization is that it reaches many potential consumers globally. Whether your next web visitors are from cities in Ohio, like Cleveland or Columbus, another state, or even, another country, proper SEO strategies can help build traffic to your site.
Are you Google's type?
SEO is the art and science of increasing your website's rankings by making your site more attractive to the search engines. This will in turn give you more exposure to potential customers. What exactly does Google find attractive, you ask? Forget all those surface-y things like beautiful design or flashy videos. While your visitors might like those things, Google's only attracted to your site if it's filled with better content than anyone else has, and it's built in a way that that content is easy to find. That's where we come in. We know how to whip your site into tip-top shape so that the search engines find it downright irresistible.
To sum up: the web can be a dark, lonely place. Through SEO, you have the opportunity to increase your online visibility, traffic, leads, and ultimately, sales. But first you need some rankings...
What determines search engine rankings?
The search engines send a "spider" (it is the World Wide Web, after all), or a "bot," to travel through the Internet via links and gather information. The spider reads your site, tells the search engine about it, and your site is on its way to being ranked. For the most part, it's that easy.
Be careful, though; if your site is programmed or designed incorrectly (with issues such as improperly built or implemented Flash elements for example), this can cause problems for the spiders and bots when they're trying to read your site. This becomes your problem when your site isn't getting rankings. If your SEO firm also knows their way around the programming of a site (like us for instance), these issues won't happen.
So what are we going to do about it?
We'll put your site through a four-step process. First, we'll research your company. We need to understand your business, and your goals. Then we optimize. This could be anything from little changes, to shiny new content, to improved navigation; whatever is best for your site and your expectations. Then we wait. We perform analytics to see how our changes have improved your site and your sales. Once we've tracked the results, we'll return to the site to adjust and fine-tune everything. What you get is a website that is hard-wired for marketing success.
What's SEO going to cost me?
Like any good investment, SEO will pay for itself in the end. Our SEO team is made up of people who know how to drive qualified traffic (the traffic that wants what you have) to your site. We'll track our efforts and their results to provide numbers-based data so you know exactly what SEO is doing for your sales.
In the end, what other marketing tool offers an average cost per lead of $0.29? (source: Entrepreneur Magazine)
Next Step: Fill out our Web Marketing RFQ and get free SEO Pricing for your campaign.