As someone who came from the fast-paced worlds of finance and tech sales before joining the agency side, I’ve seen how confusing SEO can be for businesses focused on growth. Rankings are great, but what really matters is: Are your rankings turning into qualified leads?
At TKG, I get to work directly with clients who care about performance, not just pageviews. Here are the 10 SEO practices I recommend if you're serious about generating real results in 2025, because while Google's algorithm may change, your business goals shouldn’t.
Google has gotten a lot smarter than just matching words. It’s matching intent. Are your visitors trying to learn something? Buy something? Compare solutions? Create content that matches.
Pro tip: A solid lead gen site hits all three in the funnel.
AI tools like ChatGPT are amazing for outlining, ideating and speeding things up. But let’s be real—no bot knows your brand voice, customer pain points or secret sauce like you do.
Use AI to get started. Then edit, refine and inject your expertise. Your content should feel like it came from a real person who gets it, because that’s who your audience is.
People don’t convert on sketchy websites. Neither do search engines. Here are ways to boost credibility:
You don’t need 100 blogs; you need the right ones from the right voice.
A good SEO landing page should:
If your page ranks #1 but confuses visitors, you're leaving money on the table.
Google’s indexing is mobile-first. Your audience is, too. Make sure your site:
User experience is SEO now. Don’t ignore it.
Schema markup helps Google understand your content and makes your listings pop. Focus on:
This stuff may sound technical, but it’s often a one-time setup with big rewards.
Don’t just blog. Instead, connect your content. Create topic clusters (e.g. one “pillar” guide + multiple supporting posts) and link them together. This will help:
Think of it like conversation breadcrumbs. Help them get where they want to go.
Short, focused videos can:
No, you don’t need a studio. A solid script, clean background and phone camera go a long way.
Want to jump the line on Google? Answer common questions clearly and directly in your content. Use:
Google is handing out free real estate at the top of the SERP. Take it.
I’ve seen sites with tons of traffic and zero leads. That’s why we track:
Tools like GA4 and Hotjar help us figure out what’s working and what’s costing you conversions. SEO without conversion data is just guesswork.
If you’re tired of chasing rankings and ready to build a site that actually drives qualified leads, let’s talk. I work with business owners and marketing teams to create SEO strategies that blend AI tools, human insight and customer-first content.
Schedule a free strategy call or see how we’ve helped others like you reach their goals. Technology changes, but the goal is always the same: turn traffic into trust, and trust into action.