Why Pay-Per-Click Advertising Should Be Part of Your Digital Strategy

Are your current marketing efforts generating leads or sales? Or does it feel like you’re missing opportunities to reach high-quality, ready-to-buy customers? If your business is stuck spinning its wheels, or just looking for a smarter way to meet growth goals, pay-per-click (PPC) advertising might be the perfect opportunity. 

PPC advertising is one of the most effective ways to get your brand in front of people actively searching for what you offer. It helps you gain visibility, compete with other brands and close the gap between traffic and conversions. Let’s explore what PPC is, why it’s essential to your marketing strategy and how TKG can help you harness its full potential. 

What is PPC Advertising? 

PPC advertising is a type of online marketing where businesses pay only when someone clicks on their ad. These ads can appear on search engines like Google or Bing, or across social platforms, such as Facebook, Instagram, LinkedIn and YouTube.  

Imagine you are searching for a new pair of hiking shoes, and you search for “best hiking shoes” on Google. The first results are most likely ads from various shoe companies. If you click on one of the ads, the company pays a small fee for that click, hoping it leads to a sale.  

Type of PPC Campaigns  

There are many PPC advertising platforms available, each offering unique advantages depending on your goals, audience and budget. The following are the most popular platforms and campaign types: 

Google Ads

• Google Search: Text-based ads that appear when people are actively searching for specific products or services.
• Google Display: Images and videos used for brand awareness.
• Google Shopping: Product listings that appear directly in search results to drive online purchases.

YouTube

• Video ads placed before, during and after videos that show on YouTube and Google TV.

Facebook & Instagram Ads

• Video and image ads targeting users based on demographics, interests and behaviors.

LinkedIn Ads

• Best for B2B marketing, targeting users by job title, industry, company size and more.

With each platform offering different targeting capabilities and ad formats, you can reach the right people with the right message at the right time. 

Why is Pay-Per-Click Advertising Important for Your Business? 

Leveraging PPC advertising is a game changer. Companies who want to see their business grow are adding this to their marketing strategy. When done right, it can drive more website traffic, improve lead quality, boost sales and increase brand awareness — all in a measurable, scalable way. 

As a full service, PPC ad agency, TKG’s team of Google-certified PPC experts know the ins and outs of the platforms, so you don’t have to navigate this landscape alone. We build a strategy that aligns with your business goals, we manage your campaigns and optimize them to increase performance and provide clear reporting so you always know what’s working. 

Get Real Results with Our PPC Ad Agency Experts   

Most of our clients use several platforms for PPC advertising as part of their strategy. Why? Because they see results. If you are ready to increase visibility, attract more leads and grow your business, we’re here to help. Contact TKG to kick off your PPC advertising strategy and start driving results today.