When you're thinking about expanding your business’s marketing efforts, your first instinct might be to hire an internal marketing employee. But the reality is—one person can only do so much. Can one hire truly handle SEO, PPC, email marketing, social media, content strategy, analytics and more? That’s a lot to ask of one person. Modern digital marketing is complex—and in all honesty, it thrives on collaboration. More brains mean more ideas, more creativity and better solutions.
That’s where TKG comes in.
At TKG, we give your business access to a full team of digital marketing specialists—each bringing their own strengths and fresh perspective—all for about the cost of one full-time employee. Here’s what that really means for your business, and why it’s a smarter, more scalable way to grow.
Hiring one person usually means getting one or two core skill sets. Maybe you’ll find someone with a passion for writing and social media. Or you might come across someone who’s more analytical and SEO-driven. But it’s rare to find someone highly experienced in every area of digital marketing—and if you do, they’re likely in high demand (and well above budget).
When you partner with TKG, you’re not asking one person to wear every hat. Instead, you get access to a team of 35+ professionals, each specializing in their own discipline—whether it’s copywriting, strategy, web development, graphic design or data analytics. Together, we act as a cohesive unit that drives results faster and more efficiently.
At TKG, we don’t just “do” marketing tasks—we lead them with purpose. When you hire us, you’ll work closely with Digital Strategy Managers and Project Managers who ensure everything we do aligns with your mission, values and business goals. We take the time to understand your audience, competition and KPIs so we can build a strategy that’s designed to generate real results.
An internal hire might not have the senior-level experience needed to create a long-term marketing roadmap—especially if they’re early in their career. Our team, on the other hand, brings decades of combined experience across a wide range of tactics and industries. We know what works, how to pivot and how to build and refine strategies that drive success.
One of the biggest advantages of working with TKG is flexibility. With an internal hire, your marketing efforts are limited to that person’s capacity and skill set. But when you work with us, your marketing can scale alongside your business—without the time, cost or hassle of hiring, onboarding and training a new employee.
Need to ramp up your PPC campaigns? We have dedicated specialists on every marketing team, ready with creative ideas to help you reach your audience. Launching a new website? Our designers and developers have you covered. Want to test blog content on your site? We’ll ghostwrite, design custom images and publish it for you.
Instead of juggling freelancers or stretching one person too thin, you get a flexible team that can shift resources to meet your needs—when and where it matters most.
Let’s talk numbers. The average full-time marketing employee in the U.S. earns between $50,000–$80,000 per year—and that doesn’t include the added costs of benefits, training, tools and overhead. Altogether, you could be looking at a total investment of over $100,000 annually for just one person.
Partnering with TKG, on the other hand, gives you access to the equivalent of multiple full-time roles—strategists, designers, developers, content writers, specialists and more—all for a fraction of that cost. Plus, we bring our own marketing tools, platform expertise and ongoing education to stay ahead of digital trends. That means less expense (and stress) on your end to keep up.
When you hire internally, that person is immersed in your brand—which can be great. But it can also lead to blind spots. TKG brings a fresh set of eyes to your business. We assess your challenges and opportunities from an outside perspective, backed by insights we've gained from working with businesses of all sizes and across a wide range of industries.
Our team’s diverse experience allows us to identify opportunities, avoid common pitfalls and recommend strategies a single marketer might not see. Every recommendation is tailored to your unique goals—we don’t believe in one-size-fits-all marketing. And because we value true partnership, we adapt to your preferred level of involvement. Whether you want to lead the charge or hand over the reins, we’re here to support you every step of the way.
At TKG, we pride ourselves on being more than just a marketing agency. We’re not here to simply check boxes—we’re here to be your strategic partner. Our team is just as invested in your success as you are. Many of our clients come to us for marketing help, but they stay because we become a true extension of their team—aligning our goals, building trust and delivering measurable results.
We take the time to understand not just what you do, but why you do it. That purpose and passion are what drive everything we create together.
In today’s fast-paced digital landscape, marketing the old-fashioned way just doesn’t cut it. You need a team with diverse expertise, strategic insight and a proven track record of results. Hiring TKG means gaining a team that integrates seamlessly with yours. We’re ready to hit the ground running—no hiring delays, no training curve.
If your business is ready to get more strategy, more value, and more results from your marketing investment, let’s talk. Contact us today to see how TKG can help your business grow.