US Acute Care Solutions

The Karcher GroupCase Study

US Acute Care Solutions

How marketing was the best medicine for a growing health care client

Before they became the industry leader, US Acute Care Solutions, Emergency Medicine Physicians (EMP) came to TKG for marketing services to help them grow. After nearly a decade-long partnership, rapid consolidation in the health care industry created the need for the company to either sell or grow quickly. And they chose to grow.

EMP brought together other like-minded physician groups to form USACS, and the company swiftly doubled and tripled in size. To make sure their brand could keep up, we helped them narrow their goals, define their target audiences and build key messaging that would tell the right story. Then, we rolled out this new identity with a professional and scalable corporate website.

US Acute Care Solutions

Goals

Avoid confusion amid rebranding efforts

USACS knew who they were, but the industry did not. We had to explain the company’s new identity and rapid growth without alienating or confusing their audience.

Recruit new people and partners

In a highly competitive recruitment market, USACS needed to attract clinicians and hospital systems with compelling information about their careers and culture.

"We have found a true, strategic partner in The Karcher Group. Their team does consistently great work for us and continues to elevate our digital presence to reflect our evolving business."

Dominic Bagnoli, executive chairman, US Acute Care Solutions

Strategy

Craft an authentic brand story

We researched, we planned and we helped to develop a unique brand position that would convey their core mission of physician ownership and patient-centered care.

Build an elevated digital experience

On the new website, we utilized visual storytelling, existing tools and custom web development to guide physicians and hospital leaders toward relevant conversion points.

Real results

0%
increase in clinician recruitment leads
0%
increase in website traffic year over year
0%
increase in business development conversions