United Way of Greater Stark County

The Karcher GroupCase Study

United Way of Greater Stark County

How we helped a local nonprofit reach their bold goals online

United Way of Greater Stark County has been helping people in the area achieve health, education and financial stability since 1922. When they came to us with the goal to drive increased engagement through their digital marketing efforts, we knew it was an opportunity to make a real impact – not just online but throughout our community.

We crafted new messaging to help tell their story, developed a multi-channel marketing strategy to get them noticed online and built a professional new website to roll out their updated digital identity. Our efforts have helped them to engage their target audiences online, drive donations, increase volunteer participation and make a meaningful difference throughout greater Stark County.

United Way of Greater Stark County

Goals

Convey the right message

With so many causes in the Stark County area, we needed to tell United Way’s story in a way that would speak to their unique differences.

Do digital that does good

For United Way, it wasn’t just about growing leads and traffic. They were looking for engaged advocates who were ready to work hard, give back and live united.

"Geoff Karcher and his team are true professionals and among some of the hardest working, most creative people I know. They know their industry inside and out and deliver consistently great work for us on the web."

Maria Heege, president and CEO, United Way of Greater Stark County

Strategy

Make a bigger impact online

To achieve maximum engagement, we built a beautifully-designed, interactive website that made it easier for digital users to learn, donate or get in touch.

Reach future donors and volunteers

We helped United Way hone their story with elevated and impactful messaging. Then, we delivered strategic content marketing support to encourage community members to act.

Real results

0%
increase in total website actions
0%
overall traffic growth year over year
0+
event conversions in 12 months