United Titanium

The Karcher GroupCase Study

United Titanium

How we found the right fit(ting) for a manufacturer online

In a competitive space, companies need to reach their customers where they live — online. United Titanium is the leading manufacturer and supplier of specialty metal fasteners, fittings and custom parts. Working with an outdated website, their sales team struggled to reach new customers online, and current customers were unaware of the company’s impressive inventory and service center capabilities.

We developed a visual brand and modern website to encompass United Titanium’s important, expansive work. We implemented a product builder and live chat option on their site, so customers would have multiple ways to make contact. The result: a better online experience for users and a growing number of leads.

United Titanium

Goals

Connect with customers

United Titanium had an incredible story to tell, but their website didn’t speak to the needs of their audience. We needed to craft a message and visual identity that would truly resonate.

Do digital that delivers

Digital wasn’t a significant part of their sales process. They were relying on our team to show the value of online marketing through real, meaningful results.

"The team at The Karcher Group really understands our industry and our business. Their recommendations are always spot-on, and we have complete confidence placing our marketing efforts in their capable hands."

Jeff Bigler, chief financial officer, United Titanium

Strategy

Go beyond the nuts and bolts

Not only did we launch a highly-visual, interactive website, we elevated United Titanium’s entire brand to highlight the role they play in their customer stories.

Improve online ordering capabilities

To get their audience to convert online, we made it easier to talk to their team in real time. Now the website is seen as a sales tool, rather than a sales barrier.

Real results

0+
leads in the past year
0+
live chat conversions each month
0%
increase in total traffic