How to Assess Searcher Intent to Reach, Deliver, Satisfy, and Convert Your Audience

Stoney deGeyterLearn

Searcher Intent

“Target your audience.” That’s got to be one of the most overused tropes in the marketing industry. It also just so happens to be an extremely critical aspect of ensuring your digital marketing efforts are successful. Sometimes tropes are true. On one level, targeting your audience is simple. Someone searching for motorcycle batteries shouldn’t be driven to a page selling … Read More

Why Users – Not Search Engines – Should Be Your Top Priority

Leanne WicksLearn

Why users should be your SEO priority

Let’s be honest with each other. SEO is important, even though it can feel overwhelming and confusing. And while sometimes people think it’s all just made up, it is, in fact, very real. But if you take a step back for a moment, you’ll see that the very same things that are important in SEO, quite simply, are the same … Read More

Agencies Join Forces to Create a Digital Marketing Powerhouse

The Karcher GroupNews

We are proud to announce TKG’s recent acquisition of Pole Position Marketing, a nationally recognized digital marketing agency headquartered in Uniontown, Ohio. The merger, effective Jan. 1, 2019, allows TKG to offer an unparalleled digital marketing experience, strengthening our expertise in search engine optimization, pay-per-click advertising and content marketing.  PPM’s owner and renowned industry evangelist, Stoney deGeyter, has been named … Read More

What is SEO?

Darla BrownLearn

What is SEO

You hear the acronym SEO thrown around a lot in the digital marketing industry. But what is it? Find out at TKG.com.